Tomasz Wadowski
Samsung Electronics has decided to do something really special – in the heart of Seoul, on the façade of the famous Shinsegae shopping centre, enormous LED displays have appeared, immediately capturing the attention of locals and tourists. It's more than just advertising – it's a visual work of art that transforms the city.
The new installation is not just a regular screen showing another advertisement. It’s a construction that impresses with its image quality and brightness both during the day and after dark. Samsung has taken care of every detail to ensure that the images displayed on the screens are visible in all weather – from sunny days to rainy evenings. They have been designed with energy efficiency and longevity in mind, which is significant in a large city where every eco-friendly initiative is worth its weight in gold.
The effect? Shinsegae has become a new landmark on the map of Seoul, a place that attracts people fascinated by technology and modern design. It’s another reminder that Samsung doesn't just follow trends, but creates them, making our cities more futuristic.
