We were at the LG headquarters and checked out the new TVs for 2025. We're not theorising – we have the first measurements.

We're not relying on press releases, we're not transcribing CES presentations – we were on-site, at the LG headquarters, where we saw and tested the new TV models for 2025. We had them in front of us, we measured brightness, checked angles, browsed the new WebOS and – yes – we played Game Pass without a console.

LG OLED G5 – it’s brighter than we thought.

OLED G5 is not just another minor update – it’s a model that introduces real changes where they were most needed. Above all: brightness. G5 uses a new Tandem OLED panel, and our initial tests showed that this results in a noticeable effect. In standard brightness measurement on a 10% window, G5 achieved a result of over 2200 nits. This is clearly more than last year’s G4 and definitely one of the highest results we have recorded so far for OLED televisions.

However, the real difference appears where OLEDs typically struggle – in full-screen, bright scenes. In our procedure based on a sequence from the movie The Meg, where the entire screen is filled with intense light, G5 maintains a very high luminance (around 1900 nits), showing no typical decrease in brightness for OLEDs. In practice, this means that the screen does not dim aggressively under load. Moreover – in this particular scene, it outshone the brightness of the Sony Bravia 9, which is one of the highest-rated MiniLEDs from last year. This is the first time the difference between OLED and MiniLED in this regard is starting to genuinely blur.

On top of that, there’s 165 Hz refresh rate, which will be appreciated mainly by PC gamers, as well as a new Magic remote with gesture control. WebOS in this year’s version is a separate topic – it runs faster, has support for Copilot and Xbox Game Pass, but we will take a closer look at that later.

LG OLED C5 – finally surpasses the 1000 nits barrier.

The C5 model may not have the letter "G" in its name, but it's the first time you don't have to worry about choosing due to lower brightness compared to MINI-LED TVs. In our film measurements, C5 exceeded 1000 nits of brightness, meaning that HDR finally looks the way it should (most films are created for that brightness) – with strong highlights and better details in bright areas of the image. Additionally, it has low input lag, full support for Dolby Vision, HLG, and HDR10, and a new WebOS system with Game Pass, Copilot, and a Magic remote with gesture control. The C5 will be available in sizes ranging from 42 to 83 inches, although – as usual – the smallest model may have a different panel, which could affect its brightness. But for most users, especially in sizes of 55–77 inches, this will be a very successful continuation of the C4 model that just makes sense – both in terms of quality and price. Though the latter (price) needs to be said honestly, it probably won't encourage purchases, at least initially.

LG OLED B5 – the cheapest OLED TV from LG.

The B series has been serving as the most affordable OLED in LG's lineup for years, and the B5 continues exactly that. The new model is a slightly improved version of the B4 (still inferior to the C4), but with minor enhancements – including better image processing and a new WebOS system that appears in all this year's OLEDs. It’s not a television that will perform well in a very bright lounge during the day, but for evening binge-watching of series and films, it is ideal. We still have the typical strong points of OLEDs here: deep blacks, good colours, and an image without the effects of distortion. The operating system is the new WebOS, which is the same as in the more expensive models – with access to the same apps and features. In short: the B5 is an OLED, a television for those who want to enter the world of OLEDs without overpaying and don’t need the highest brightness for total happiness.

QNED9M, QNED85 and QNED80

Although LG mainly focuses on its OLEDs in its communication, the QNED line for 2025 has also seen a refresh. We have here three main models: QNED9M, which offers wireless connection to an external box, QNED85/86/87, the successor to QNED87T, and the basic QNED80. The models still rely on LCD technology, using PFS LED diodes, which provide wide colour gamut coverage and decent brightness. However, during the presentation, we noticed something that, unfortunately, is not new to LG but is also seen with other manufacturers – depending on the diagonal, the same model may have a different panel. This means that in one version of the television, we may encounter a ADS-type panel (which is similar to IPS), and in another – VA, which offers higher contrast and better blacks. Such a “panel lottery” is a practice of manufacturers that can have a real impact on picture quality, especially in darker scenes or during evening viewing.

From our side – after the first tests and analyses – we definitely recommend that before purchasing a specific size, check what type of panel has been used. This year, we will strive to check and test each size individually for you.

New Magic remote – minimalist design that may appeal, though not to everyone.

The new Magic remote has been designed with simplicity in mind – there are fewer physical buttons, and the layout is clearer. Some may appreciate the minimalism reminiscent of remotes offered by Samsung or the latest Sony models, while others may find this change too limiting.

The remote offers intuitive control of basic functions such as volume adjustment, channel changing, and quick access to apps and voice assistant. On one hand, fewer buttons make the device appear more modern and more comfortable to hold; on the other hand, for users accustomed to more elaborate interfaces, this may be a challenge.

LG’s Strong Entry in 2025 – OLEDs Have Never Been This Bright

After the initial measurements, it’s hard to overlook what LG has accomplished in 2025. The OLED G5 is a television that sets a new standard for brightness in this technology, while the C5 has, for the first time, truly crossed the barrier that for years separated the mid-range from the premium models. Even the B series has gained a bit of freshness, remaining the most affordable option for those who simply want a good picture in the evening. The changes are significant, especially in the OLED segment, which has until now been seen as a compromise between quality and brightness. Now, that compromise is starting to disappear – and not just on paper, but in specific movie scenes that we test.