Panasonic announces premieres for 2025: two new televisions – Z95B OLED and W95B Mini LED

Calendar 4/4/2025

Panasonic has just announced two new series of televisions that are set to hit stores in 2025. We’re talking about the OLED Z95B and the Mini LED W95B. This time, the manufacturer is focusing on two different technological solutions – OLED and LCD with miniature LEDs (Mini LED). Below we've gathered the most important information for you.

Panasonic Z95B OLED

Who is it for?

If you value excellent colour reproduction, deep blacks, and are looking for high brightness, the Z95B may be worth considering. This is a continuation of the Z series, which saw the release of the Z95A (you can find its review here) last year. New features in the Z95B series include an enhanced OLED panel (with the so-called Primary RGB tandem system) and a proprietary ThermalFlow cooling system. The Z95B will be available in sizes 55, 65, and 77 inches.

What's new in the Z95B?
  • Higher brightness: Thanks to the combination of an advanced OLED panel (Primary RGB) and cooling optimisations, the TV is designed to deliver even brighter and more saturated colours than the Z95A.

  • Improved audio: The hallmark of higher-end OLED models from Panasonic has been solid sound systems. In the Z95B, the speaker system has been redesigned (adding side and upward-facing speakers) to achieve a wider soundstage.

  • Gaming: The TV supports AMD FreeSync™ Premium and is NVIDIA® G-SYNC® Compatible with a refresh rate of up to 144 Hz. It also features a True Game mode that can be calibrated using Calman software.

  • Built-in Fire TV: The Z95B comes with the Fire TV platform already integrated, featuring Prime Video Calibrated mode. It also supports Apple AirPlay and HomeKit, and the platform allows for voice control with Alexa.

  • Professional calibration: For the first time in Panasonic TVs with Fire TV, the Calman and ISFccc features are available, which will be appreciated by those who care about fidelity and the best picture quality.

Panasonic W95B Mini LED

Who is it for?

If OLED isn’t quite your thing and you prefer LCD televisions, then the W95B might be an option worth considering. Panasonic is expanding its offering in the Mini LED segment to compete with models from other brands. The W95B will be available in sizes 55, 65, 75, and 85 inches.

Key information about the W95B:
  • Increased number of backlight zones: Panasonic claims there are over 2.5 times more than in last year's W95A (depending on the screen size). More zones translate to better contrast and fewer "halo" effects around bright objects.

  • Improved colour gamut: The manufacturer has used phosphor-based Mini LED backlighting instead of quantum dot technology. Combined with a new real-time colour tuning system, this is expected to result in vibrant and – importantly – stable colours.

  • Hybrid Tone Mapping: A new tone mapping method for HDR content designed to prevent the loss of saturation in very bright areas of the image.

  • Processor: The W95B is powered by HCX Pro AI MK II, supporting Dolby Vision IQ (with Precision Detail) and a refresh rate of up to 144 Hz.

  • 20 W subwoofer: The built-in subwoofer guarantees slightly better bass, and if needed, an additional external subwoofer can be connected.

  • Gaming features: The TV supports AMD FreeSync™ Premium, has low input lag, and a True Game mode (also calibratable via Calman).

  • Fire TV platform: Just like in the Z95B, it has built-in Fire TV. Included are – Prime Video Calibrated Mode, AirPlay, voice control via Alexa, Penta tuner for the European market, and ATSC 3.0 (NEXTGEN TV) for the United States.

Panasonic is expanding its television offerings for 2025 in two main directions: advanced OLED (Z95B) and high-end Mini LED (W95B). Both proposals share common features such as compatibility with Fire TV, extensive calibration functions, and a focus on gaming at 144 Hz.

For those following the history of Panasonic's OLED models, the continuation of the Z series will be interesting – the Z95B draws from the experiences of Z95A but has a significantly improved panel and cooling system. In contrast, the W95B is aimed at those who prefer LCD and are looking for something with a larger diagonal, a good number of local dimming zones, and enhanced bass.

Prices and a specific market debut date have not yet been announced. It can be assumed that they will appear later in 2025. If you're interested in the review of the Z95A series we mentioned, you'll find it in the review section on our site. And we're already rubbing our hands together to test the new products from 2025!