Philips OLED TV with a new operating system?!

Philips surprises the American market, presenting an OLED TV with the Roku TV system. Until now, the brand has been mainly associated with TVs on the Google TV platform and its own Titan OS. The new model stands out not only for the presence of the Roku system but also for the absence of Ambilight, the technology that has become the hallmark of Philips TVs in Europe.

What is Roku TV?

Roku TV is one of the most popular smart TV systems in the United States, but until now it has mainly been used in budget televisions with LCD panels. The new Philips model aims to break this trend by using it in a television with an organic panel. The television itself offers what you would see on most OLEDs, which is infinite contrast, great motion fluidity, and many features for gamers. It also includes HDMI eARC and a 2.1 sound system with Dolby Atmos support.

Specifications

Philips 974 OLED Roku TV

Screen Size

65 inches

Panel Type

OLED

Resolution

4K UHD

Operating System

Roku TV

Refresh Rate

120 Hz

HDR Support

Dolby Vision IQ, HDR10+

HDMI

2.1 (4K120), eARC

FreeSync

Yes

Audio System

2.1, Dolby Atmos

Price

1300 USD, about 5000 PLN

Availability

(USA)

New Remote on Board Philips

An interesting fact is also the remote included with this model. It significantly differs from those we know from European Philips TVs. It is much smaller, lacking most buttons, and has a distinctive, "capsule-like" appearance, which fits into the minimalist philosophy of Roku TV.

Comparison of Philips remote US vs EU

Philips 974 OLED Roku TV – price

The new Philips OLED TV (series 974) is available exclusively in 65 inches and has been introduced for sale at the American retailer Sam's Club. The price is $1300 (about 5000 PLN), making it one of the more affordable OLED models on the market, although the LG B4 or Samsung S85D, which we have tested for you, may be a decent price alternative.

How does it stack up against other Philips televisions?

In Europe, Philips offers a wide range of televisions, including many OLED models with Google TV and its own Titan OS. Most of them are equipped with Ambilight, which sets it apart from the competition. The absence of this technology in the new model for the American market raises questions about the company's strategy and potential plans for Roku TV's expansion into other markets.

At this time, the Philips 974 OLED Roku TV remains a curiosity for European consumers. As we know, in Europe, the production and distribution of televisions under this brand is handled by TP Vision, which has consistently developed its own operating system, Titan OS, in recent years. Would you like to see Roku TV in Philips televisions in the European market? Let us know in the comments!

Source: flatpanelshd.com