Ignacy Giżyński
Samsung once again raises the bar in the television market, showcasing the OLED lineup for 2025 and the impressive 115-inch QN90F model. The tech giant is focusing on innovations in OLED technology as well as gigantic LCD screens for true cinema enthusiasts. What’s new in this year's offering?
OLED at a new level: S95F, S90F and S85F
S95F – the flagship with two faces
The S95F, as the direct successor to the highly regarded model S95D, retains the matte QD-OLED panel familiar from last year, but now introduces a new 83-inch variant. Interestingly, this largest size uses both the QD-OLED and WOLED panels provided by LG Display. We are still unsure which version of the panel will arrive on our European market, and whether the WOLED panel supplied to the flagship model will resemble the innovation we will see in the LG G5 model. This is a certain novelty in the S95 series, which so far has relied solely on QD-OLED technology. Samsung claims that the brightness of the new QD-OLED panels can reach up to 4000 nits; however, such values in practice, especially after calibration, are unlikely. Additionally, the S95F supports a refresh rate of 165 Hz, which will please gamers and enthusiasts of smooth imagery and is intended to provide a certain level of competition for the LG G5 model.
S90F and S85F – wide range of sizes
The S90F and S85F models will also use WOLED panels. The TVs will be available in sizes ranging from 42 to 83 inches, but it is worth noting that the smallest variant may not be available in all markets. Both models are intended to be more affordable alternatives to the flagship S95F, though specific differences in picture quality will only be known after the initial tests. Compared to their predecessors – S90D and S85D – better optimisation and minor improvements in image processing are expected.
115-inch giant – QN90F
Samsung hasn't forgotten about the LCD TV segment. The biggest surprise here is the QN90F model with a diagonal of as much as 115 inches. It features a massive screen equipped with Mini LED backlighting and an advanced local dimming system. The slightly smaller QN80F (100 inches) also uses Mini LED, but the differences in image quality between these models will only be known after practical tests, which we await with great anticipation.
Samsung's announcements for 2025 sound impressive, but it's worth approaching them with a bit of caution. The declared brightness values, processor performance, and panel quality are still just promises from the manufacturer. It’s important to pay attention to the differences between the QD-OLED and WOLED panels in the S95F series and consider whether the gigantic 115-inch QN90F will actually meet the expectations of home cinema enthusiasts.
MODEL | Size | Type | Refresh Rate | Processor |
|---|---|---|---|---|
S95F | 55, 65, 77, 83 | QD-OLED (55-83"), WOLED (83") | 165Hz | NQ4 AI Gen3 |
S90F | 42, 48, 55, 65, 77, 83 | WOLED | 144 Hz/ 120Hz | NQ4 AI Gen2 |
S85F | 42, 48, 55, 65, 77, 83 | WOLED | 120 Hz | NQ4 AI Gen2 |
QN90F | 115 | Mini LED | 144 Hz | NQ4 AI Gen3 |
QN80F | 100 | Mini LED | 144 Hz | NQ4 AI Gen2 |
Samsung has revealed its cards, but we will have to wait for the first tests for a real verification of these promises. On paper, everything looks good – high brightness, a wide range of sizes, and improved image processing processors. The question is whether the declared changes will actually translate into the image quality that consumers expect. One thing is certain – 2025 looks promising for the television market.
