Tomasz Wadowski
New Sony Releases 2025!
Sony usually doesn't like revolutions – instead of turning everything upside down year after year, it prefers to refine what already works well. This strategy is evident in their TV offerings for 2025. The Japanese have prepared plenty of new things for you, but without excessive fireworks – there are instead some very interesting models, improvements where it made sense, and… comebacks. Yes, some familiar TVs from 2024 will stay with us for another season – because if something works, why change it? Instead of rushing to the market with ten "new" models that differ mainly by name, Sony has focused on consistency and quality. In the 2025 range, we will find a new OLED, refreshed MiniLEDs, and a few surprises in the lower segments. Importantly – all new models have been organised in a more logical way, so it will finally be easier to figure out what is what and for whom.
Alright, let's go through it step by step – what’s new in the Sony 2025 lineup?
Sony Bravia 8 II – successor to the A95L with QD-OLED and a lower price?
It seems like everyone has been waiting for this model, especially those who admired A95L, but weren't necessarily keen to spend that much money on it. The Bravia 8 II is the direct successor to the already iconic A95L and – as Sony states – is set to be not only more affordable but also better in several key aspects.
The most important? QD-OLED is here to stay. Yes, you heard that right – the rumours that Sony was abandoning panels from Samsung Display and switching to tandem RGB technology have not been confirmed at this stage. The new Bravia 8 II also uses QD-OLED, and in a refreshed version. The manufacturer promises that the new panel will be 25% brighter than that in the A95L, which clearly suggests we are talking about a newer generation of display – possibly from the same series as this year's Samsung panels in the S90 or S95 models.
For now, the Bravia 8 II will only be available in two sizes: 55 and 65 inches. There are no official details about a larger 77-inch variant – neither confirmation nor denial. It's possible that Sony is preparing something bigger for the second half of the year, but for now, fans of large screens will have to be patient. Furthermore, Sony also promises further enhancements in image algorithms, and this model is set to be the natural choice for those seeking a top-end OLED for home cinema, but don’t necessarily require the full “premium premium” package like in A95L.
Sony Bravia 5 – MiniLED instead of Full Array and six times more zones
It's time to say goodbye to the trusty X90L – Sony officially introduces its successor, the Bravia 5. This model is meant to build on everything that was good about the X90L… and correct what was starting to feel a bit dated. The most important change? Goodbye to Full Array Dimming, hello MiniLED technology.
The Bravia 5 receives completely new backlighting – Sony claims that the new model will have as much as six times more dimming zones than its predecessor. This means we can expect significantly better blacks, higher contrast, and fewer issues with halo effects. And you know what? That's really great news – because if Sony could already deliver excellent picture quality with a limited number of zones, then now, with such backing, it could be truly outstanding. The TV will be available from 55 inches up to 98.
Of course, onboard we will find Processor XR, the well-known engine responsible for real-time analysis of picture and sound. Another innovation is the increasingly prominent AI function in the TV world, which is designed to assist in even better management of picture and sound. The Bravia 5 also receives Voice Zoom 3 – an improved technology that enhances the clarity of dialogue, especially in dynamic scenes.
Sony Bravia 3 – a modest refresh of the base model with Google TV
Sony hasn’t forgotten about its budget segment either – the 2025 lineup includes the Bravia 3, the successor to the well-known (though not necessarily beloved) model X75WL. It’s simply a classic refresh of the basic television with Google TV on board.
The model will be available in a wide range of sizes – from 43 up to 85 inches – so you’ll easily find something for a smaller room as well as for the lounge. Unfortunately, its predecessor had its problems – primarily a rather high price for the features offered. Did Sony learn any lesson from this? It’s hard to say. We’ll find out when the first units hit our testing tables. 😉
As for the new features, the manufacturer promises improvements in the algorithms responsible for image processing and managing brightness. It’s supposed to be a bit better, although we don’t expect any revolutions – it’s still a television for everyday use, focusing on simplicity, access to apps, and reasonable picture quality.
Models from 2024 are staying with us!
New releases are one thing, but Sony isn't shutting the door on last year's models. In the 2025 lineup, Bravia 9, Bravia 8, and Bravia 7 will still be available – and some of them we've even tested already.
And now for an interesting tidbit: there will be two different Bravia 8 models available – this year's (the "new II" with QD-OLED) and the earlier, still relevant version from 2024. This could potentially cause some confusion at the time of purchase, so it's worth checking the model designations carefully before adding them to your cart.
If you’re looking for a tried-and-true model from last season – these three options will still be available for sale and may even be more appealing in terms of price:
New Sony Soundbars 2025
Although soundbars have yet to arrive at our editorial office, it’s worth mentioning them now – because it looks like Sony is significantly enhancing its audio offerings. And to put it plainly – the two most important new products sound (literally and figuratively) really promising.
The first of them is Bravia Theatre Bar 6 – the successor to the popular G700 model. The new soundbar features a 3.1.2 configuration, meaning three speakers at the front, a subwoofer, and two overhead effect channels, which means it supports Dolby Atmos and DTS:X. Sony also boasts integration with AI technologies, including Voice Zoom 3, which enhances dialogue clarity. For anyone keen on a cinematic sound experience without cables running across half the room – this could be quite a sensible option.
The second novelty is the Bravia Theatre System 6, which is something like a more complete audio set – this time with wireless rear speakers. And now the most important part: unlike older models like S40R or S20R, here we have full support for surround sound – Dolby Atmos and DTS:X. And that makes a huge difference. Finally, the rear satellites are not just an addition; they genuinely support the spatial sound.
For dessert – accessories. Adding to the existing Sony soundbars is the new Bravia Theatre Sub 7 and Bravia Theatre Rear 8 speakers. Will they be compatible with a greater number of models? Everything indicates that they will be.
Without a doubt – the biggest changes in Sony's offering for 2025 are three models: Bravia 8 II, Bravia 5, and Bravia 3. These models set the direction for this year – OLED with the newer QD-OLED panel, MiniLED in the mid-range, and a basic model with improved picture quality. Each of them targets a different group of consumers, but they all share one goal: to maintain the brand's position in an increasingly challenging market.
The truth is that Sony – while associated with quality and prestige – must fight harder for customer attention. Chinese competition is gaining strength, and even giants like Samsung and LG feel the pressure and are pushing their price and technological boundaries. Sony cannot afford missteps – each model must be well thought out and meet specific needs.
Will the new line of televisions meet users' expectations? We'll only be able to answer that question after tests, which – hopefully – will be conducted soon! Let us know which model you are waiting for the most!
