LG UR781 vs Samsung QLED Q70D / Q74D / Q77D

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is comparable to levels typical for SDR, which means that HDR effects are not sufficiently vivid, and the picture may look less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that handle a wider colour gamut better. In practice, this can make the image less vibrant and dynamic, and HDR effects may not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurate colour representation in HDR mode, which makes content look less lively.

The brightness that the Samsung Q70D can offer is at a rather average level, although it cannot be said that the HDR effect will not be noticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR content. As was the case in the paragraph about contrast and black levels, we can also observe here that the first scene, featuring a bright sunny sky and a darker foreground, has the lowest luminance of those measured. The result, which can be considered very good for this price range and display class, is that one. In a scene where we see a large light source filling a significant portion of the frame, the brightness of the TV is at its highest, reaching nearly 500 nits. However, it is worth noting the rather low coverage of the wide DCI-P3 colour gamut, which sometimes results in noticeable shortcomings in the colour reproduction. Additionally, users can enjoy rich colours and high precision in rendering shades, making movie screenings a unique experience. It is also worth mentioning that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

Colour reproduction in LG UR781 in Filmmaker Mode, which although it is the best mode available from factory settings, is not without its flaws. First and foremost, the issue is with white balance, where the graph shows dips in the blue colour level. This phenomenon results in a shift towards yellow hues, making the image warmer than it should be. Such deviation means that the colours on the screen are not reproduced naturally, which may be particularly noticeable in scenes with white or neutral backgrounds. This can be confirmed by the Color Checker Test, which showed that some colours "escape" into other shades, indicating that the LG UR781 TV does not display colours accurately. This distortion can affect visual experiences, making film scenes seem less realistic and details may be displayed in incorrect colours, negatively impacting overall picture quality.

In terms of contrast, analysis of the gamma graph revealed drops to a level of 2.0, while the optimal value should be 2.4. This means that the TV may display darker parts of the image brighter in some scenes, reducing their depth and dynamism. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was noticed at the beginning. This phenomenon may result in excessive brightness boosting in the brightest parts of the image, leading to a loss of details in very bright scenes.

The best factory mode in Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before the calibration process, it had several flaws that effectively hindered the presentation of the director's intentions. In both SDR and HDR material, the white balance was dominated by red and green colours. As a result, there was a characteristic yellow tint on the image, which caused whites to appear yellowed and skin tones to be noticeably too warm. The reduced gamma in standard colour palette materials caused a significant drop in contrast, which was already not the highest. This led to the highlighting of details in the blacks, but also to clipping in brighter scenes. In this case, the EOTF curve proved to be much better and only brightened those scenes with quite low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, a shot from the film "Billy Lynn" appeared unnaturally bright and lacking depth.

After calibration, colour reproduction in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across different scenes. The gamma has also been adjusted, providing a more precise representation of details in the shadows and bright areas of the image. As a result, the LG UR781 TV performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is less favourable for HDR content. The LG UR781 TV does not support a wide colour gamut, which limits the depth and richness of colours that HDR can provide. The EOTF curve deviates from the ideal, leading to excessive highlighting of details in the bright areas of the image. Unfortunately, this approach results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts HDR image quality, causing the effects of dynamic range to not be fully realised and colours to appear washed out.

Despite some shortcomings in HDR mode, the TV has significantly improved after calibration, especially in SDR content. The enhancement of white balance and gamma has notably increased image quality, providing a more natural and cohesive colour reproduction. Compared to its pre-calibration state, the difference is clear, and the LG UR781 TV now offers better performance in everyday use, particularly in standard dynamic range.

Fortunately, Samsung provides a wide range of calibration tools in all its TVs, including 2- and 20-point grey scale adjustments and advanced CMS. As a result, we were able to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now delivers is definitely much closer to the reference. Higher deltaE errors in wide dynamic range content primarily result from the display's insufficient luminance.

Let's now address the function of smoothing tonal transitions and its impact on overall picture quality. As illustrated by the photo on the left, this function performs exceptionally mediocre; we chose the "low" level, which does not enhance quality but also does not blur the film grain. There is a possibility to increase the strength of this function, which could soften this gradation, but one must consider that the image will be too softened in certain scenes.

On the other hand, regarding image scaling, the television does not perform outstandingly, which may be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpening boost, making the image appear sharper; however, this mainly results from the application of artificial contours. For some users, this may be an advantage, as they prefer more vivid, pronounced details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural appearance of the image.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling as it has a beneficial impact on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not aim to artificially sharpen the image, but rather to keep it naturally softened.

The LG UR781 TV offers quite decent smoothness for movies, thanks to the "True Motion" option, which allows users to adjust the motion smoothing level on a scale from 0 to 10. Users can choose whether they want to maintain a more traditional, cinematic effect with a slight stutter (lower settings) or prefer a smoother image with a theatrical quality, which, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and gaming, the LG UR781 TV performs worse. The TV has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, smoothness can be improved in films, but motion blur cannot be reduced. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that fast-moving objects become blurred, and the panel's response time is too slow, negatively affecting clarity in fast scenes. As a result, the TV may not meet the expectations of gamers and sports fans who are counting on a smooth, clear image without motion blur.

Samsung Q70D is the first model in the manufacturer's portfolio with a 120Hz panel. As a result, its motion smoothing features are more advanced than those in lower-tier models. In the menu, we find three functions responsible for improving fluidity. They are "Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We'll discuss the third one later. The first function enhances sharpness in motion, while the second adjusts the level of smoothing. The smoothness enhancer in Samsung Q70D works satisfactorily, and each setting makes a noticeable difference. Therefore, those who dislike the characteristic stuttering of films or who passionately watch sports will be able to achieve their preferred level of smoothness. In the image, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D has a fairly good response time for this type of display. Of course, it won't deliver an image as sharp as a proverbial razor, but at this price point, it is a recommended choice for all kinds of sports.

When playing on a console, the LG UR781 TV offers several significant features that can affect the gaming experience, but it also has some limitations. On the plus side, it includes ALLM (Auto Low Latency Mode), which automatically optimises the picture settings by switching the LG UR781 TV to low latency mode, which is beneficial for gamers. The TV also supports correct implementation of HGiG, meaning HDR games look as intended by the creators.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which can result in worse gameplay smoothness, especially in more dynamic games. It also does not support Dolby Vision mode for gaming, which limits HDR picture quality in games using this format. The TV has a 60Hz panel, so it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant downside for gamers expecting smoother gameplay at higher resolutions. There is also no support for G-Sync technology, which limits image synchronisation in games.

On the positive side, the presence of a Game Bar feature allows for quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the testing process, we did not observe any negative effects associated with this situation. More importantly, Samsung Q70D supports all features stemming from the aforementioned standard. This news will surely delight all gamers, as it means that whether using a console or a PC, we can expect the highest possible comfort during gameplay. Given the standard absence of Dolby Vision HDR for this manufacturer, it is significant that the HGIG mode has been implemented correctly and there are no issues with setting up the calibration chessboard. We particularly note that Samsung is the only manufacturer to allow gaming with the smoothness enhancer switched on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which has since been consistently refined. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

In summary: Samsung Q70D will perform excellently both with consoles and with computers. All functions worked brilliantly, and there were no issues with them. The ability to enable the smoothness enhancer without significant increases in input lag is a true gamechanger.