Compare: Philips OLED769 vs TCL A300W NXTVision

Philips OLED769 is the entry-level OLED model from the Dutch manufacturer for 2024, but don't let that mislead you. OLED769 surprises with its image quality and several interesting features. Thanks to OLED technology, the colours are truly vibrant, and the contrast is very good – deep blacks and bright lights displayed on this screen make a difference, especially when watching evening series. When it comes to motion fluidity, OLED769 performs really well. The 120 Hz panel handles dynamic scenes excellently, whether it's sports or gaming. When playing on consoles, the TV doesn’t disappoint either – 4 HDMI 2.1 ports support VRR and ALLM, and the fast response time ensures smooth and responsive gameplay. And what about Ambilight? It's a classic Philips feature and one of those functions that either gets loved or hated. In this model, it works very well – the backlighting responds to the content on the screen and adds ambience, especially in a dark room. It's not something everyone will consider essential, but it makes an impression in the evenings – at least on us. As for the new TitanOS operating system, it leaves us with mixed feelings. It runs quickly, but it lacks some popular applications. More demanding users may miss the flexibility that previous Philips systems (GoogleTV) offered. Philips OLED769 is a good choice for those looking for a TV with beautiful picture quality and the unique addition of Ambilight. The image quality and motion fluidity will satisfy most users, and the minor limitations of the operating system won't be a hurdle if you're focusing on basic apps. It's a solid option for both watching movies and playing games.

At first glance, it’s clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers a picture display mode that – unlike competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, extras are included at no charge. In the packaging, alongside the television, we find extra frames that mimic light wood and a flat wall mount, allowing the television to truly resemble a gallery piece. When it comes to everyday use, the standout feature is the Google TV system – comprehensive, fast and offering access to a massive number of apps. And if we feel like stepping out of the digital museum and jumping straight into the gaming world, the A300 can surprise us. With two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and a very low input lag, even demanding gamers can feel at home here. Well... perhaps except for those sensitive to motion blur – as this remains one of the bigger issues with this model. There are also downsides. While the picture mode is free – which is commendable – the actual quality of the available graphics falls noticeably short compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – much like the competing Hisense S7NQ – performs poorly here and additionally has some software issues. The brightness of the television itself also leaves much to be desired – it’s the dimmest of the “framed trio,” which translates to average daytime viewing and limited HDR effect. Nevertheless, the TCL A300 NXTVision is a reasonably sensible alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional charges for access to the “gallery” mode and with an operating system that doesn’t limit us in any way regarding the number of apps. However, it’s important to remember that this is a proposal with a lot of compromises. If we want to save a bit and don’t expect top-notch picture quality, the A300 can hit the visual bullseye. Otherwise, it’s worth looking at its competition.

Philips OLED769 amaze with its black and contrast quality. Thanks to OLED technology, each pixel in this television is self-illuminating, allowing for complete shutdown of individual pixels. This means that black areas of the image are perfectly black, and the contrast is infinite. The effect is incredibly realistic, with excellent clarity and detail in dark scenes. The OLED panel used in Philips OLED769 is produced by LG, known as WOLED, ensuring the highest quality in black reproduction. As a result, the television offers contrast that is unattainable for traditional LCD televisions - even the best ones on the market.

TCL A300, also known as NXTVision, uses a VA panel, so from the outset, decent contrast could be expected. On our test screens, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is evident in practice. Black, although at times quite deep, often turns into navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it’s not bad, but it shouldn't be compared to models that already have such a feature on board.

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

When it comes to brightness, the TCL A300W is definitely the dimmest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, you can see that right away. In our measurements, peak luminance reached only around 400 nits, and on test movie screens, this value dropped to 350 nits. That’s definitely too little to feel the real "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall experience of materials in this quality.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, even though it is the best option available, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm hue – it has a slight pink tint, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish coating that spoils the natural perception of colours.

The management of brightness is also lacking. In the case of older HD materials, the image often seems too dark – confirmed by an elevated gamma value. Conversely, with HDR content, the effect is the opposite – the image is overly bright, as we observed in scenes from the film Pan. Such a lack of consistency also affects colour accuracy – a test with a ColorChecker showed that many samples clearly deviate from reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

After our professional calibration, the TCL A300 has literally been given a new lease on life. The image has stopped being too warm, and the colours finally look as they should – as confirmed by the ColorChecker test, where the colour samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations can't be bypassed – a slightly visible blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a whole new quality.

The gradation in Philips OLED769 unfortunately proves problematic in almost every scene from the test sequence. Particular difficulties arise in dark colours and around blacks. In these areas, in addition to the posterization effect, the image is accompanied by a solid amount of noise. The problem with tonal transitions is not limited to dark hues – it can also be seen in lighter elements, such as in a scene from the movie "Kingsman", where clear colour banding is visible around the sun. This phenomenon can significantly affect the visual experience, especially in scenes where black and dark shades play a crucial role. It's hard not to notice these imperfections, which can disrupt the viewing experience, particularly for viewers who value excellent image quality.

TCL A300 NXTVision is another frame-style television that really manages well with the smoothness of tonal transitions. It's hard to find distinct bands or sharp transitions between shades of one colour – it all looks natural and smooth.

However, it's fair to say that among the three tested models (The Frame and S7NQ), TCL performs the weakest in this category. In darker and lighter scenes, you can notice slight imperfections. Nevertheless, looking at it as a whole, for a television in this range – it really presents itself solidly. It might not be the best of the bunch, but it holds a very good standard.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The TV is equipped with a tonal smoothing feature; however, its effectiveness can be described in one word: “random”. In one scene, it may work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability here.

Image scaling is also not one of A300's strong points. On the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the TV does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

TCL A300 is equipped with a 144 Hz panel, which should instantly satisfy virtually everyone - both gamers and sports fans. Motion is fluid and the image is clear even during fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences - from a classic, filmic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. This way, everyone can find a setting that suits them.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.

The TCL A300 is a television designed not only to transport us to a digital art museum but also into the full-fledged world of gaming. It offers practically everything you can expect from gaming hardware: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, support for VRR and ALLM.

It also deserves credit for the proper implementation of the HGIG mode – something that competing Hisense sometimes struggles with. The television handles lower resolutions (e.g., Full HD) with ease while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

Additionally, there's an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is indeed well-prepared for gaming at the highest level – it’s just a shame that issues with ghosting somewhat detract from its overall appeal as a gaming device.

The input lag of the Philips OLED769 is impressively low. At a refresh rate of 120Hz, values hovering around 5 ms are truly impressive, and at 60Hz, 13 ms is also an excellent result. Such low latencies provide a quick response to player movements, which is crucial for smooth and responsive gameplay. The only downside is the lack of support for Dolby Vision with content/games at a 120Hz refresh rate. Nevertheless, the TV still offers incredible visual experiences and excellent specifications that will satisfy any gamer.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding esports titles. One could nitpick about the result of 23 ms in Dolby Vision mode at 60 frames, but it's still low enough that serious objections are hard to come by. In this category, the A300 truly excels.

OLED769 works perfectly with PC computers. The rating in this category is very good, mainly due to the excellent readability of fonts, regardless of the background colour. The support for chroma 4:4:4 further enhances the image quality, providing clear and sharp details. The low response time is another advantage of this model, translating into smoothness and responsiveness during work and gaming. All of this makes the Philips OLED769 an ideal choice for PC users looking for a large screen with high image quality and excellent parameters.

If we plan to use the TCL A300 as a computer monitor, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we mentioned, offers very low input lag, so gaming on it with a connected PC is pure enjoyment.

Working with text is also possible, although with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this is due to the construction of the subpixels, which in everyday use can be a bit annoying, even though it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we noted that this feature is available, but with a limitation – if we care about perfectly readable fonts, it's worth sticking with the refresh rate of 120 Hz. At 144 Hz, the clarity of the text may suffer somewhat.

When it comes to viewing angles, Philips OLED769 performs exceptionally well, as is the case with all OLED TVs. The picture remains sharp and does not lose quality, regardless of the viewing angle. This means you can enjoy excellent picture quality, even when watching from the side or from more unconventional spots in the room. The only TVs that offer even better viewing angles are those equipped with QD-OLED and OLED MLA panels. These technologies can provide even greater stability and clarity of the image at various angles. However, compared to standard LCD TVs, Philips OLED769 still offers significantly better viewing angles, making it a great choice for large rooms and family movie nights.

The viewing angles on the TCL A300 NXTVision are, let’s be honest, average. The TV is equipped with a VA panel, which inherently has quite limited angles, and unfortunately, this is evident here. The video below speaks for itself – even a slight deviation from the centre results in a noticeable drop in contrast and colour saturation. It’s a shame that this is yet another frame-style TV that has done absolutely nothing about it. After all, we don't always have the option to sit perfectly straight on – especially if the device is also meant to serve a decorative function in the living room.

The performance of the Philips OLED769 TV during the day leaves a bit to be desired. The panel, despite being satin, reasonably suppresses reflections, which can be noticeable in bright rooms. The low rating is primarily due to the fairly mediocre brightness of the TV—250 nits is unimpressive and may not be sufficient to provide adequate image quality in strong daylight. This means watching on sunny days can be less comfortable, and image details may be harder to see.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ. This type of surface does quite well in reducing reflections, although it must be admitted that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is usually the case with matte displays, blacks during the day lose depth and appear more grey than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest TV of the three tested doesn’t help either. This gives it a real problem in breaking through in heavily sunlit rooms.

The biggest advantage of the Philips OLED769 television is undoubtedly the three-sided Ambilight system. This technology really makes a difference by extending the screen onto the walls around the TV and creating the illusion of a larger screen. It not only enhances the visual experience but also adds a unique atmosphere, whether we are watching a movie, playing games, or using other multimedia.

Interestingly, there is a new remote included with TVs featuring the TitanOS system. Thanks to its backlighting, it is very convenient to use; however, its wireless nature leaves something to be desired. The hybrid design means that sometimes you have to aim at the TV screen, while other times you don’t – depending on the button being used, which can be a bit annoying.

In the context of the operating system, Philips has introduced a new strategy for this year, replacing the previous open GoogleTV system with its own proprietary TitanOS. As with new technologies, TitanOS has its teething problems. It currently offers only a few basic applications, and the app store doesn't impress with its variety. This may disappoint some users who expect a wide range of available applications. Furthermore, the lack of support for AirPlay and the ability to record to USB are additional limitations that may be problematic.

TCL A300 is a television styled as a painting, which in everyday use can successfully pretend to be a work of art hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows you to hang the television like a real painting – without any gap from the wall.

A significant advantage of the image mode is that it is completely free. We have access to several dozen works from which we can choose one to be displayed while in standby – instead of a black screen, the image we selected remains on the wall. The quality of graphic reproduction is okay, but it must be admitted that it clearly falls short of that from Samsung's ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, canvas, and details. In the TCL A300, it resembles high-quality photos rather than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves a lot to be desired. For example – if we set the brightness to 10% in image mode, that same value automatically transfers to the regular viewing mode, where we could easily set the brightness to 50% or even 100%. It also works the other way around – when we set the brightness to 100% in regular mode, after switching to gallery mode, the images are displayed with the same maximum brightness, shining too intensely and losing the whole effect of a “picture on the wall.” These are minor but irritating errors that can spoil the experience of what was supposed to be visually subtle and elegant.

Moving on to more classic functions – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (full list available below). The responsive voice assistant with support for the Polish language also deserves a big plus. As standard – as with most TCL televisions – the USB recording function or picture-in-picture (PiP) mode was missing.

The built-in player in Philips OLED769 generally performs well. Although it may lack support for non-standard formats, which could be an issue for specific users, most should be satisfied with the available options. The built-in player in the TitanOS system allows for the reading of Polish characters and changing the font colour, which additionally makes everyday usage easier. Thanks to these features, playing files from USB is comfortable and versatile.

The built-in player on the TCL A300 works as it should – most popular video and photo files play without any problems. It lacks support for Apple's HEIC format (which is quite common in many TVs), but most users still use AirPlay, so it shouldn't be a major issue. If someone isn't satisfied with the default player, the Google TV system offers plenty of options – you can easily install an alternative app that better suits your tastes. Nevertheless, it's worth noting that the factory solution is completely sufficient for everyday use.

In the sound category, Philips OLED769 may not offer super dynamic sound, using 2x10W speakers. However, it is worth noting the support for all Dolby and DTS audio formats. This allows users to enjoy high-quality sound with the help of external players, despite the power limitations.

When it comes to sound, the TCL A300W – like its competitors – sounds quite... flat, after all, we are talking about a super slim television. For everyday watching of news or series, this level is more than sufficient, but during movie screenings, we might noticeably miss depth and space. On a positive note, it’s worth mentioning that the television supports both Dolby Atmos and the increasingly rare DTS:X – which provides more options when connecting an external audio system. It’s also worth noting that the A300 PRO model is equipped with a dedicated, flat soundbar. And it’s no ordinary soundbar – it sounds better than most of the televisions we’ve tested.

Philips OLED769 vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound