Samsung OLED S95D vs Sony Bravia 9 (XR90)

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the TV maintains a high level of picture quality. A significant advantage of QD-OLED technology is the ability to maintain high brightness even in the smallest elements on a black background, which is rare in LCD and mini LED TVs. As a result, every scene impresses with strong lighting effects, regardless of the size of the illuminated surface. Only in the brightest scenes with a large light area does brightness drop slightly, which is typical even for standard LG OLEDs. Additionally, the quantum dot coating has allowed for an unprecedented high coverage of the BT.2020 colour palette at 88%.

The brightness measurement results on the Sony Bravia 9 are phenomenal. Each scene achieves well over 1500 nits, and while watching movies, the TV can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. With a high coverage of the DCI-P3 colour gamut, the image is full of colours and, combined with such high luminance, it practically breathes. Thanks to the high peak brightness, viewers can enjoy the full spectrum of colours even in the most difficult scenes, such as those based on dynamic lighting changes. The Bravia 9 supports Dolby Vision and HDR10 formats, which further enhances the viewing experience.

On the Samsung S95D, the best colour reproduction mode is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the image in this mode may seem a bit warmer to the viewer, it provides significantly more detail compared to the standard or dynamic modes, which are always oversaturated and artificial. Therefore, Filmmaker is the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain issues that affect the overall quality of the displayed scenes. An example is the drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the colours lean towards cooler tones. The image is dominated by blue hues, and the overall colour spectrum is distorted. As can be seen in the picture below, the boy from the film appears in cooler tones, making him look less natural. When it comes to brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest issue arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, in actual film scenes shows that the TV sometimes "messes around" with the image. This results in some scenes appearing slightly brighter and others darker.

Samsung S95D offers quite decent factory colour reproduction; however, it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

The best factory mode on Sony televisions has remained "IMAX Enhanced" for years. This is what we used throughout the entire testing procedure. Despite being the closest to the reference compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that is related to over-contrasting the image. It is worth noting that the very beginning of the graph has an even greater spike compared to the reference, which leads to the merging of details in the blacks, creating a uniform blob. The EOTF curve in HDR content looked quite accurate and only showed slight deviations from the reference. However, a common characteristic for both was: a greenish tint in the white balance, issues with greys, and general colour misalignment. The most noticeable issue was related to the uneven distribution of colours in the white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

How much can the picture quality of a TV change after calibration? After calibration on the Samsung S95D, the white balance has significantly improved, eliminating all major errors, allowing for a more natural and harmonious colour representation. In the case of 4K content, there are only minor imperfections which do not affect the overall picture quality. Thanks to the calibration, viewers can now enjoy more balanced tones, which better reflect the intentions of filmmakers. The contrast has also improved, and the gamma shows even better results. This means that the differences between bright and dark parts of the image have become more pronounced, resulting in better depth and detail of scenes. As a result, shadows have gained more detail, and bright areas are no longer so overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the TV handles dynamic scenes. Nevertheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the creators' intentions. The TV handles subtle tonal transitions and contrast better, making it more suitable for watching movies and high-definition programs. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether it's SDR or HDR, we can expect an image incredibly close to what the film director saw. Practically every image flaw has been modelled and maximally improved. This was made possible by the advanced tools used for the calibration process, which Sony has provided in its televisions for years, including 2- and 20-point grey scale adjustment and a very elaborate CMS.

How does the television handle tonal transitions in lower quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

When it comes to digital processing, the entirety of the image — from branches to the models' characters — has been well rendered, with no jagged edges or overly visible contours. However, we must point out one issue: the image has been slightly cropped. Nevertheless, the television performs brilliantly, and details in lower quality materials are still noticeable and well-defined.

Let's take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be crucial when watching lower quality materials. We'll start with the function responsible for the quality of tonal transitions. While they are quite average by default, after activating the option, even at the smallest degree, we can confidently say that these are some of the better ones we've seen. You can confidently enable this function, as it does not cause any negative phenomena, such as grain blur.

Sony has been boasting for several years that its "XR" processor is unmatched when it comes to image scaling. And it's not hard for us to believe that, because the image is indeed incredibly sharp, yet very natural.

The Samsung S95D TV, equipped with a 120 Hz refresh rate panel (and even up to 144 Hz in the appropriate PC configuration), provides excellent motion fluidity. Samsung offers a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their own preferences – whether the picture should be more cinematic/frame-like or more theatrical/smooth. In tests with UFO, the OLED panel shows its advantages, eliminating any blurring. The lightning-fast pixel response ensures that dynamic movements are rendered with unparalleled precision.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or content that has a lot of movement dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very advanced smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to: blur degree and smoothing degree, respectively. The third option will be described in more detail below. Additionally, we can adjust all settings to various levels, each of which will have an effect, ensuring that we can find our very own sweet spot. In the photo, we present a setting with slight smoothing, without the soap opera effect.

The Samsung S95D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not offer the full 48Gb bandwidth, but they are still sufficient for achieving the appropriate resolution and smoothness. With these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. With it, gamers can access a wide range of titles directly on the television, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments to parameters such as changing the aspect ratio, which can be extremely useful in various games and game modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the television still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with superb image quality, creating a complete package for every gamer.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat incomprehensibly for this class of device, only two of them operate in the 2.1 standard. Nevertheless, it shouldn't be taken away that almost all features work excellently and do not cause any negative feelings upon being activated. Games operating in either HDR10 or Dolby Vision have a very short input lag, allowing for a very comfortable session with the title. A consolation remains in the good implementation of the HGIG mode, which after proper tuning does not deviate significantly from Dolby Vision.

A year ago, Sony added to its televisions what has been standard for some manufacturers for years. This is, of course, the GameBar, allowing for quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very smoothly. We have been provided with conveniences such as: crosshair grid, black level correction, and the ability to reduce the screen to the proportions of gaming monitors.

Sony Bravia 9 will certainly find its group of fans, most likely among PlayStation enthusiasts. Here, we must admit that this will be the most sensible choice, as in practice both the console and the television have exactly the same capabilities. However, looking more broadly, aside from issues with Dolby Vision in games, one cannot deny that the Bravia 9 is a very good television in the context of gaming.