Samsung QLED Q70D / Q74D / Q77D vs Hisense E7NQ PRO

The brightness that the Samsung Q70D can offer is at a rather average level, although it cannot be said that the HDR effect will not be noticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR content. As was the case in the paragraph about contrast and black levels, we can also observe here that the first scene, featuring a bright sunny sky and a darker foreground, has the lowest luminance of those measured. The result, which can be considered very good for this price range and display class, is that one. In a scene where we see a large light source filling a significant portion of the frame, the brightness of the TV is at its highest, reaching nearly 500 nits. However, it is worth noting the rather low coverage of the wide DCI-P3 colour gamut, which sometimes results in noticeable shortcomings in the colour reproduction. Additionally, users can enjoy rich colours and high precision in rendering shades, making movie screenings a unique experience. It is also worth mentioning that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. Testing various scenes from movies, we noticed that the television continually tries to balance between maintaining appropriate brightness and preserving the deepest blacks. In favourable conditions – such as in a scene from “The Meg”, where the screen is flooded with bright light – this brightness can indeed impress us. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when difficult shots with fine, bright elements on a dark background appear on the screen, the situation looks much worse. Brightness then drops to 200-300 nits, which is definitely too little to really distinguish HDR from standard SDR.

It is clear that the television is trying, but the hardware limitations – mainly the small number of local dimming zones – prevent it from fully spreading its wings. The end result can therefore be quite inconsistent and as average as the contrast tests. On the plus side, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. This allows the television to present a truly wide range of colours, which, in the right scenes, can give us at least a glimpse of the real HDR effect. It’s just a shame that the whole picture isn't complemented by better control of brightness and contrast.

The best factory mode in Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before the calibration process, it had several flaws that effectively hindered the presentation of the director's intentions. In both SDR and HDR material, the white balance was dominated by red and green colours. As a result, there was a characteristic yellow tint on the image, which caused whites to appear yellowed and skin tones to be noticeably too warm. The reduced gamma in standard colour palette materials caused a significant drop in contrast, which was already not the highest. This led to the highlighting of details in the blacks, but also to clipping in brighter scenes. In this case, the EOTF curve proved to be much better and only brightened those scenes with quite low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, a shot from the film "Billy Lynn" appeared unnaturally bright and lacking depth.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it wasn't without its flaws. With standard SDR content, we noticed a clear tendency to overemphasise red, making the picture appear unnaturally warm. This was particularly evident in the comparison photo attached below. Conversely, when we switched to HDR content, the situation took a turn in the opposite direction. This time, blue was dominant, and there was hardly any red, resulting in a cool, at times almost "store-like" appearance — although not as drastic as in modes specifically designed for showcasing in displays. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had trouble reproducing brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't align as it should. Initially, the television excessively darkened the smallest details, only to then over-brighten larger areas. Fortunately, the E7NQ PRO provides us with a lot of calibration tools, so knowing there was potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

Fortunately, Samsung provides a wide range of calibration tools in all its TVs, including 2- and 20-point grey scale adjustments and advanced CMS. As a result, we were able to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now delivers is definitely much closer to the reference. Higher deltaE errors in wide dynamic range content primarily result from the display's insufficient luminance.

Thanks to the tools available in E7NQ PRO, we've managed to squeeze a pretty decent image out of it, especially with lower quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the producer intended to present. Additionally, we've improved the brightness characteristics (Gamma), so the TV no longer tends to over-brighten, and everything looks noticeably better than before our intervention.

With HDR materials, we also achieved some improvements, although it's not as rosy here. Yes, the white balance has approached an acceptable level, but the problem lies elsewhere. It's about the EOTF curve, which is how the TV manages brightness and tonality of the image. At first glance, one might think that the biggest issue concerns only the mid-tones, which are overly brightened. However, after more detailed testing and activating the EOTF curve visualisation filters, it becomes clear that the receiver has a tendency to brighten the entire screen. This seems to be a limitation due to the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Nonetheless, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even a good calibration cannot fully overcome.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling as it has a beneficial impact on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not aim to artificially sharpen the image, but rather to keep it naturally softened.

When it comes to the tonal transition smoothing function in lower quality materials, the “smooth and gradient image” feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is barely noticeable – it's more of a cosmetic improvement. Switching to “Medium” mode does produce a noticeable effect, but it's still nothing special, and the TV starts to excessively interfere with other elements of the image, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, there are slight frays at the edges, making the overall presentation less smooth and aesthetic than we would expect in this class of device. It's just hard to talk about really effective improvement of lower resolution quality here.

Samsung Q70D is the first model in the manufacturer's portfolio with a 120Hz panel. As a result, its motion smoothing features are more advanced than those in lower-tier models. In the menu, we find three functions responsible for improving fluidity. They are "Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We'll discuss the third one later. The first function enhances sharpness in motion, while the second adjusts the level of smoothing. The smoothness enhancer in Samsung Q70D works satisfactorily, and each setting makes a noticeable difference. Therefore, those who dislike the characteristic stuttering of films or who passionately watch sports will be able to achieve their preferred level of smoothness. In the image, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D has a fairly good response time for this type of display. Of course, it won't deliver an image as sharp as a proverbial razor, but at this price point, it is a recommended choice for all kinds of sports.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs exceptionally well with almost any type of content. Whether we're watching fast-paced matches, dynamic games or action films – the fluidity of motion leaves a good impression. When it comes to movies, the manufacturer has equipped the TV with two key tools: “motion blur reduction” and “judder reduction.” Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV interferes with the presented material, smoothing motion more aggressively, thereby minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called “soap opera effect,” which makes the image look overly smooth, slightly losing its cinematic atmosphere. Thanks to this scale, however, we can find a happy medium, adjusting motion fluidity to our own preferences.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the testing process, we did not observe any negative effects associated with this situation. More importantly, Samsung Q70D supports all features stemming from the aforementioned standard. This news will surely delight all gamers, as it means that whether using a console or a PC, we can expect the highest possible comfort during gameplay. Given the standard absence of Dolby Vision HDR for this manufacturer, it is significant that the HGIG mode has been implemented correctly and there are no issues with setting up the calibration chessboard. We particularly note that Samsung is the only manufacturer to allow gaming with the smoothness enhancer switched on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which has since been consistently refined. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

In summary: Samsung Q70D will perform excellently both with consoles and with computers. All functions worked brilliantly, and there were no issues with them. The ability to enable the smoothness enhancer without significant increases in input lag is a true gamechanger.

If we sometimes like to turn on the console and immerse ourselves in the world of games for long hours, E7NQ PRO can make a really good impression. Thanks to the 144 Hz refresh rate, the gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the image doesn't "tear" even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don’t have to fiddle around in the options ourselves.

A big plus is also the ability to launch games in Dolby Vision, which makes colors and contrast simply look better. Hisense has also included a clear "gamebar," allowing us to continuously monitor the key parameters and change settings without leaving the game. The only thing we might slightly regret is the lack of HGIG support. It may not be a crucial element, but for some gamers, it can matter if they aim for the most faithful reproduction of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and delivers truly enjoyable gaming experiences.