Compare: Sony Bravia 7 (XR70) vs Panasonic Z85A

Testing the Sony Bravia 7 quickly revealed that this television can really do quite a bit. Although it is the "lowest" model from the Japanese manufacturer in the new 2024 lineup, it doesn’t feel like a compromise at all. The picture impressed us with its depth of black and the detail in bright scenes – thanks to the Mini LED technology that makes a difference. When we watched movies in Dolby Vision, it was immediately evident how much HDR adds life to every scene. The intense colours and great dynamics made watching evening screenings a genuine pleasure for us. Using this television daily also surprised us positively. The Google TV system worked flawlessly, and the selection of apps was large enough that we easily found everything we wanted to watch. The backlit remote is a small but practical addition – in the evenings, we greatly appreciated not having to fumble around for the buttons. The older content we watched improved in quality thanks to advanced image processing. When we checked the TV for gaming, it also made a good impression on us. The 120 Hz refresh rate ensured smooth visuals, and the low input lag allowed us to enjoy fast-paced and dynamic gameplay. We particularly liked the Game Bar feature – easy access to settings during gameplay is something that every gaming enthusiast will appreciate. The television handled even more demanding titles excellently. However, not everything was perfect. Only two HDMI 2.1 ports, one of which is designated for eARC, could be an issue if someone plans to connect multiple devices at once. Additionally, when we watched the television at an angle, we noticed that the picture quality was not as good as when viewed head-on – the lack of a layer improving viewing angles was noticeable here. Nevertheless, the Bravia 7 is a television that pleasantly surprised us. It combines excellent picture quality with functionality that works well both in everyday use and during evening screenings or dynamic gaming sessions. The minor limitations are noticeable, but they do not overshadow the whole package, which definitely deserves the attention of buyers.

The Panasonic Z85A is a basic OLED model from the Japanese manufacturer that fully utilises the potential of its panel. Thanks to OLED technology, we can expect phenomenal image quality in the highest resolution – perfect blacks, excellent contrast, and great HDR effect, especially after professional calibration. Additionally, it supports a full set of HDR formats, so we can easily choose a movie in the best possible quality. Although Panasonic is usually associated with home cinema equipment, the Z85A performs just as well with sports and games. The 120 Hz panel, support for VRR, ALLM, and even functional Dolby Vision in games ensure smooth gameplay without motion blur. The sound is also commendable – although there isn't an impressive soundbar like in the model Z95A, it is still quite pleasant with noticeable bass. Downsides? Primarily the Amazon Fire TV – the operating system that still has teething problems. Many popular apps are missing, and some features are either unavailable or poorly translated (e.g., lack of support for external subtitles). Another issue is the not-so-high brightness, typical of older WOLED panels – in a brightly lit room, this can be a problem. Despite these shortcomings, the Panasonic Z85A is a great option for movie enthusiasts and gamers looking for a versatile TV with outstanding image quality and solid sound. If we can overlook certain system limitations and the less-than-optimal brightness, the Z85A still has a lot to offer. However, if full comfort of use and a richer app ecosystem are crucial for us, then it's worth considering other OLED TVs from competitors as well.

The Sony BRAVIA 7 television with a VA panel and MiniLED backlighting technology offers excellent black quality. The tested 65-inch variant is equipped with 512 dimming zones, allowing for very good contrast, particularly during demanding movie scenes. Naturally, larger sizes of the television have more zones, which positively affects contrast and image depth. During tests, in scenes from the film "Oblivion," the BRAVIA 7 handled dark and bright areas exceptionally well, providing decent separation of lights (the light effect did not merge into a large blob) from deep blacks. However, as is often the case with televisions featuring local dimming, certain difficulties arise with small, bright light sources. In more challenging sections (e.g., scenes 4 and 5), it's noticeable that the television "struggles" to maintain high brightness for these elements, which impacts contrast – bright objects are either too dark (resulting in poor contrast) or exhibit a slight halo effect around them. In a scene from the film Sicario 2, the operation of the zones can be seen, causing the aforementioned effect, though it is minimal. Despite these minor imperfections, the overall impression is positive – the local dimming algorithm works quite well, ensuring that the picture maintains high contrast, and the quality of blacks and details is satisfactory.

The Panasonic Z85A uses a WOLED panel, and that means one thing – perfect blacks and infinite contrast. Each pixel lights up and turns off independently, so there’s no smudging or halo effect around bright objects on the screen. Even in the most demanding scenes, the picture looks simply exemplary. In this regard, there’s no room for compromises, which are still present even in the most expensive LCD televisions. Here, Panasonic shines, utilizing organic technology supplied by LG Displays, and does so in truly impressive style.

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The Panasonic Z85A is an OLED television, so you can immediately expect excellent effects in films. And indeed – our tests showed that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result, performing well in most demanding HDR scenes, allowing viewers to enjoy a dynamic and detailed picture. However, like every OLED, the Z85A also has its limits. In very bright scenes that fill the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to around 400 nits. This is standard behaviour for this technology, so if someone plans to watch films in a heavily sunlit living room, it is worth keeping this in mind. The coverage of the DCI-P3 colour gamut at 98% also deserves high praise. This allows the television to reproduce a wide range of colours that stand out with vibrancy and depth, while details in HDR scenes are sharp and precise. In short – the Panasonic Z85A delivers a solid HDR effect that will satisfy any film enthusiast.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It's rare for a TV straight out of the box to be so well calibrated, and the unit we had the opportunity to test truly impressed us.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficit of red and blue, which made the picture appear cooler than it should have been. This is particularly evident in the comparison image. In contrast, with 4K HDR material, the situation was the opposite – the surplus of red made the image seem warmer than intended by the creators. In terms of brightness characteristics (gamma) and maintaining an appropriate EOTF curve, it's hard to find faults. There are slight deviations, but they are so minimal that the average viewer is unlikely to notice them.

It's also worth highlighting that our observations relate to a specific unit of the TV. Two identical models may differ from each other due to natural production variances. Nevertheless, the piece we had in hand looks really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more out of this screen!

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

The Panasonic Z85A offers truly wide-ranging capabilities when it comes to picture settings, so we eagerly set about calibrating it. Although we mainly focused on adjusting the white balance, the final effect exceeded our expectations. Both HD and 4K HDR content now showcases nearly perfect colour reproduction, with minimal errors that are hard to catch with the naked eye. Well-calibrated TVs are a rarity, and we must admit – it’s truly satisfying. While the gamma and EOTF curve didn't require drastic adjustments, we managed to further stabilise their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The picture is precise, the colours are natural, and every scene looks exactly as the director intended.

The Sony XR70 TV handles gradation exceptionally well. In the test sequence, only a few scenes show slight problems with tonal transitions in darker areas, but most of these issues disappear when the gentle gradation option is activated. Overall, the TV offers excellent gradation that will satisfy even the most demanding users.

The Panasonic Z85A handles tonal transition fluidity really well. Colours blend naturally together without noticeable disruptions or visible bands. However, in brighter scenes, such as the opening sequence in the film Kingsman, slight imperfections can be seen. This is typical for WOLED panels, which have their limitations compared to Samsung Display's QD-OLED designs due to the use of white sub-pixels. The differences aren’t colossal, but a discerning eye will catch them, especially in more demanding scenes with subtle colour gradients. Despite these minor reservations, the Z85A presents a level that will satisfy the overwhelming majority of users. Tonal transitions are smooth, and the image maintains consistency even in complex scenes. This is a solid result that will rarely cause issues in everyday viewing of movies or series.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

Now that we know how the Panasonic Z85A handles tonal transitions in 4K material, it’s time to take a look at its "Gradation Smoothing" function. It works, but unfortunately not entirely effectively. Regardless of the chosen value – whether it’s low, medium, or high level – we couldn’t achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this function to an intermediate level. While this may slightly blur fine details, at least it avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the TV performs quite well. It’s noticeable that the image is slightly sharpened, and thin lines can sometimes appear a bit jagged. However, this is standard for most TVs, and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more vivid, blurred image or a clearer one, although it may appear more "harsh" and artificially sharp. It all depends on the user's preferences and the type of content we’re watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution material.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The Panasonic Z85A features a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it’s not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the picture is stable and sharp, and during fast action, there’s no sign of any blurring. The same goes for sports – a player’s quick run or a car’s dynamic maneuver looks smooth and natural. The TV also has an “Intelligent Frame Creation” feature, which is a motion smoother. There are two sliders here – one controls motion blur reduction, while the other adjusts motion smoothness. With these, you can tailor the picture to your own preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image ideal for watching sport.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also step into the gaming world with a truly strong punch. It's a device that can easily be called a gaming beast – it has everything needed for comfortable gameplay.

Even though it has only two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All the key features are supported: ALLM automatically switches the television into game mode, VRR provides smooth visuals without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good – colours are vivid, details are sharp, and dark scenes are clear. We also find a Game Bar in the form of a transparent, circular menu. It may not look as impressive as the competition's, but it's intuitive and includes all the most important settings we’d want at hand during gameplay.

In summary – the Panasonic Z85A is a device that truly surprises with its gaming capabilities. It's a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and just good.

Sony BRAVIA 7 delivers outstanding results in terms of input lag, especially with 120 Hz materials, where the delay is around 11 ms – this is an excellent result that will satisfy even the most demanding gamers. The Dolby Vision mode also deserves recognition, as it is usually associated with higher input lag, yet here it performs really well, providing a comfortable gaming experience. However, we deducted 0.3 points for results above 20 ms for 60 Hz content, although we believe that for most users, this difference is more of a placebo effect.

Since the Panasonic Z85A has also been designed with gamers in mind, the input lag had to be refined. And indeed – the results are really excellent. At 120 Hz, the lag is just 5 ms, and at 60 Hz it's 13 ms. These are values that will satisfy even the most demanding gamers, whether we're talking about fast-paced shooters or precise fighting games. The responses to our movements on the controller are practically instantaneous, and the gameplay is smooth and responsive. Importantly, the Dolby Vision mode also works perfectly here. Just a few years ago, using Dolby Vision in games often came with high input lag, but in the Z85A, this problem has been effectively eliminated.

The Sony BRAVIA 7 television works well with computers, providing clear and legible fonts. An input lag of 11 ms is also an excellent result that will satisfy users using the television for gaming and work. However, it should be mentioned that in the case of grey letters, some slight fading of certain pixels can be observed, which somewhat affects the readability of darker fonts, for which we deducted a few points.

Using the Panasonic Z85A as a computer monitor performs really well. The text is readable and clear, making web browsing or working with documents not a major issue. However, one must keep in mind certain limitations of the WOLED panel – the characteristic way of displaying fonts may be bothersome for more demanding users, especially those who spend long hours working with text. In terms of gaming on PC, the television performs just as well as it does with consoles. Low input lag, 120 Hz refresh rate, and proper implementation of G-Sync and FreeSync ensure a smooth and responsive image without annoying stutters or tearing.

The Sony BRAVIA 7 TV has poor viewing angles, which is typical for VA panels. The picture quickly loses quality when viewed from a greater angle – colours become washed out and contrast decreases. Considering the price of the device, it's a shame that a coating wasn't applied to enhance the viewing angles, which would certainly improve the viewing experience from different spots in the room.

The viewing angles on the Panasonic Z85A are really good – after all, it’s OLED. Whether we’re looking at the screen straight on or at a steep angle, the colours remain vibrant, and the contrast hardly loses quality. Of course, the Z85A falls slightly behind TVs with MLA micro-lenses or Samsung's QD-OLED panels, which currently set the highest standard in this respect. However, the differences are subtle enough that most users won’t notice them during regular viewing.

BRAVIA 7 performs exceptionally well in bright surroundings. The satin finish effectively reduces reflections, while causing minimal side blur, resulting in very good visibility during the day. A brightness level of 1000 cd/m² in SDR mode is astonishing and ensures that the picture remains clear even in brightly lit rooms.

The Panasonic Z85A leaves a bit to be desired during the day. The panel, although satin finish, mediocrely suppresses reflections, which can be noticeable in bright rooms. The reflections are not excessively visible, but there is one catch – they take on a bluish hue. In some situations, especially in strong daylight, this can be slightly annoying and distract from the content on the screen. On top of that, the maximum brightness is just under 280 cd/m². That’s simply not enough to comfortably watch TV in a heavily sunlit room. If you plan to watch in the middle of a sunny day, you’ll need to close the windows to ensure the picture looks good.

Sony Bravia 7 runs on the Google TV system, which offers an intuitive and fast interface, providing easy access to a plethora of applications. Google Assistant supports Polish language, making the use of the television even more convenient and personalised. The interface is clear, and access to features and applications is quick and seamless. It's worth mentioning the remote, which is rechargeable via USB-C port. Additionally, the remote is backlit, making it significantly easier to use at night.

Sony Bravia 7 offers a wide range of capabilities that will satisfy most users. The ability to record programs and easily connect devices via Bluetooth are major pluses. Unfortunately, it lacks the Picture-in-Picture (PiP) feature, which could be useful for watching two video sources simultaneously.

XR70 stands out with its practical and elegant design. The television is equipped with a 4-position stand, allowing it to be adapted to various spaces and settings – this is particularly useful when flexibility in interior arrangement is desired. Additionally, the slim aluminium frame gives the device a modern and stylish appearance. Although it is not as slim as some competing Korean models, it still looks very attractive and sturdy.

The operating system in the Panasonic Z85A is Amazon Fire TV, which is still a relatively new solution in the Australian market. Until now, we mainly associated it with portable smart devices, and now it is also arriving on televisions – similar to the flagship model Z95A.

On the plus side, the system operates smoothly and responsively. It is also quite intuitive, so navigation poses no major problems. Unfortunately, when it comes to the availability of applications, it's somewhat lacking. While the Amazon store does have icons for popular services like SkyShowtime, Rakuten, or Viaplay, they cannot be downloaded. This is a significant disadvantage for those who use these platforms regularly. Additionally, some functions are poorly translated, meaning that in certain areas, you have to guess what they are referring to. However, we believe that these are just growing pains and that over time they will be improved – both in terms of translations and application availability.

As for user features, things are much better. The television supports USB recording and the PiP (picture-in-picture) function. There is also support for AirPlay, which will certainly please users of Apple devices. It also has Bluetooth, but unfortunately, you cannot connect headphones to it – it only works with a keyboard or other controlling devices. Fortunately, you can connect headphones or a home theatre system via wired connection, which resolves this issue.

In summary – the Panasonic Z85A offers a solid set of user features that will perform well in everyday use. The Amazon Fire TV system is a step in the right direction, especially when compared to Panasonic's old system. However, at this time, it is difficult to praise it unequivocally. There is potential, but the manufacturer still has a lot of work ahead to ensure everything functions as it should.

The built-in player handles most popular video and audio formats, allowing you to enjoy a wide range of content without any issues. Although there are minor shortcomings when displaying photos, thanks to the Google TV system, you can easily install other apps that effectively solve this problem and expand the multimedia capabilities of the television.

In terms of playback of files from USB, the Panasonic Z85A performs rather mediocrely. The built-in media player does handle most popular video formats, but it has one significant drawback – it does not support external subtitles. So, if we have older films on our drive or USB stick with separate subtitle files, we have to reckon with the fact that the television simply won't display them. This is quite a downside, especially for those who rely on their own media library rather than streaming services. Of course, this issue can be circumvented by using an external media player (e.g. via a console or Smart TV box), but it's an extra step that could be avoided if the built-in application were better developed.

Although the Sony Bravia 7 TV is only equipped with a 2-channel speaker system (2.0), each channel has two speakers with a total power of 40 W. This results in really good quality sound, and the bass is noticeable, making watching movies and listening to music more enjoyable.

In terms of sound, the Panasonic Z85A is pleasantly surprising. The television delivers enjoyable and clear audio, and can generate noticeable bass that adds depth to both movies and music. The surround effect is also quite well reproduced, making watching films or playing games more immersive. Unfortunately, there is one “but”. The television does not support the DTS:X format, which is quite popular among more advanced home theatre systems. So, if we plan to use this audio standard, it will be necessary to connect the audio equipment first to the amplifier or soundbar, and only then to the television.

Sony Bravia 7 (XR70) vs Panasonic Z85A

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound