Philips PUS7009 (IPS)

Available screen sizes: 43”55”

Diagonal with a different matrix:

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Panel technology: LCD IPS | Brand: PHILIPS | Resolution: 3840x2160 | Operating system: Titan OS | Model year: 2024

Our verdict

5.5

Overall rating

Philips PUS7009 is a model that's best suited for simple, everyday use. Thanks to its IPS panel, it offers wide viewing angles, which means the picture looks good even if we're not sitting perfectly straight on. This is a device that will mainly perform well for watching television, browsing photos, or using basic applications. For gamers, the PUS7009 has a few interesting options, such as ALLM, VRR, and Game Bar. It’s not a device for those expecting top-level smoothness or quality, but for occasional gaming on a console, it’s more than sufficient. A big plus is the readability of the fonts – if someone plans to connect a computer and work with text, the TV performs quite well. When it comes to image quality, it’s not perfect. The blacks are rather grey, the contrast is low, and the brightness is limited. If we want to watch something in a brightly lit room, we might be disappointed. And what about HDR? It’s better to forget about it because the lack of Dolby Vision support and limited technical capabilities mean that HDR content doesn't make a big impact. The biggest downside is probably the TitanOS operating system. It has few applications and operates rather clumsily – sometimes it freezes, and the interface can be annoying. If someone has previously used Android TV, TitanOS may seem like a step backward. The Philips PUS7009 is a television that will manage basic tasks – watching TV, casual gaming, or browsing photos. However, if we care about good image quality or a smooth operating system, it’s better to look for another model. This is a device for people who don’t need fireworks, but just want a solid television for everyday use.

Advantages

Good viewing angles (IPS) - much better than the VA matrix variant
The dynamic tone mapping function improves image quality in demanding scenes
Okay for casual gamers - VRR, ALLM, low input lag
Support for all popular audio formats, including Dolby and DTS
Good font readability when connected to a PC

Disadvantages

Poor blacks and weak contrast due to the use of an IPS panel
Very low brightness (250 nits)
Poorly developed operating system - TitanOS
No support for Dolby Vision
No motion smoothing features in films

Movies and series in UHD quality

4.8
Classic TV, YouTube

5.2
Sports broadcasts (TV and apps)

5.4
Gaming on console

6.4
TV as a computer monitor

5.0
Watching in bright light

4.5
Utility functions

6.8
Apps

7.0
Sound quality

5.6

TV appearance

HDMI inputs: 3 x HDMI 2.0, 0 x HDMI 2.1 Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Review Philips PUS7009 (IPS) Appearance of the TV

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Contrast and black detail

Viewing mode Game mode

3.1/10

Viewing mode Game mode

Local dimming function: No

Review Philips PUS7009 (IPS) Contrast and black detail

Contrast between the black background and the bright spotlight illuminating Jack. Scene from the movie Oblivion (Universal Pictures).

Result

1,550:1

Contrast between the glare on the chameleon's skin and the black near the edge of the screen below. Scene from the Spears&Munsil test disc.

Result

1,650:1

Contrast between the reflection on the helmet and the black on the black film strip. Scene from the movie Arrival (Paramount Pictures).

Result

1,400:1

Contrast between the actress's face and the black film strip at the top edge of the TV. Scene from the movie Gravity (Warner Bros. Pictures).

Result

1,650:1

Contrast between the colorful balloon and the black slice between the falling objects. Scene from the Pioneer Kuro test disc (2008).

Result

1,250:1

Visibility of details in the lights:

The Philips PUS7009 television, available in 43" and 55" variants, is equipped with an IPS panel, which unfortunately does not lend itself to achieving deep blacks. The results are exceptionally poor, and the television simply does not meet expectations in this aspect. Due to the limitations of the panel, the blacks resemble more shades of grey, which makes the picture quality in darker scenes leave much to be desired. For this reason, we do not recommend this model for nighttime viewing with the lights off, as the lack of adequate contrast spoils the experience of movie screenings. It is possible that the situation could be improved by the Ambilight system, which can create an illusion of perceived contrast, but unfortunately, it is not available on this model.

Halo effect and black detail visibility:

HDR effect quality

Viewing mode Game mode

3.5/10

Viewing mode Game mode

Supported formats: HDR10, HDR10+, HLG Color gamut coverage: DCI P3: 74.8%, Bt.2020: 54.5%

Luminance measurements in HDR:

Review Philips PUS7009 (IPS) Brightness measurement

The measured point is the setting sun against a bright sky. Scene from the movie Life of Pi (20th Century Fox).

Result

237 nit

The measured point is the moon against a dark, starry sky. Scene from the movie Life of Pi (20th Century Fox).

Result

216 nit

The measured point is the flashlight on the rifle, which shines directly at the camera. Scene from the movie Gemini Man (Paramount Pictures).

Result

281 nit

The measured point is the tail light of a helicopter flying at night. This is a very small light point, the essence of the HDR effect. Scene from the movie Sicario 2: Soldado (Lionsgate).

Result

230 nit

The measured point is the sun visible directly between the clouds. The scene is very bright and should blind the viewer as in nature. Scene from the movie The Meg (Warner Bros. Pictures).

Result

268 nit

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits doesn't allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There’s no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unimpressive image. There are no aspects to commend this model in the context of HDR.

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Since the television Philips PUS7009 doesn't impress with its specifications, we decided to check how it performs in more demanding movie scenes, like those from the films "Pan" and "Billy Lynn". To our surprise, the television performed better than we expected. In the film "Pan", the sun on the horizon doesn't blend into a single blot, and the details are represented reasonably well, despite the lack of clear contrast. In the case of "Billy Lynn", the foreground with the actors looks quite good, although lighting effects, such as fireworks, come across significantly weaker. The dynamic tone mapping feature in this model can improve the picture enough to compensate for the television's overall shortcomings.

Philips PUS7009 supports various HDR formats, including HDR10 and HDR10+. With HDR10, the TV struggles to achieve vibrant contrast and detail, resulting in an image that resembles more of a standard SDR. With HDR10+, there are noticeable slight improvements – dynamic metadata assist in achieving better contrast and more details, especially in more demanding scenes. Nonetheless, the differences between HDR10 and HDR10+ on this TV are not significant enough to consider them a major advantage. The lack of Dolby Vision support limits this model's ability to fully utilize the potential of HDR content.

Static HDR10

Dynamic: HDR10+

Smoothness of tonal transitions

8.9/10

The gradation of tonal transitions in Philips PUS7009 is at a good level, with no visible issues that could negatively affect content perception. With careful viewing, one can notice some minor imperfections in bright, colourful transitions; however, they are subtle enough not to pose a barrier for most users.

Review Philips PUS7009 (IPS) Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

6/10

Smooth transition function

Image without overscan on the SD signal

If we talk about tonal transitions in low-quality material, the feature called "Distortion Reduction" (set to "minimum") effectively improves the gradation, eliminating undesirable tonal transitions. However, this setting on Philips TVs is quite aggressive – while it doesn't blur grain or high-quality material, it may introduce unwanted effects and blur elements that should remain sharp with poorer signals.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look fairly detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough to satisfy most users.

Blur and motion smoothness

5/10

Maximum refresh rate of the panel: 60Hz

Film motion smoothing option: No

Blur reduction option: No

BFI function 60Hz: No

BFI function 120Hz: No

Brightness drop with BFI: 0%

Philips PUS7009 does not have any motion smoothing features in films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

Blur (native resolution, maximum refresh rate):

Console compatibility and gaming features

4.7/10

ALLM: Yes
VRR: Yes
VRR range: 48 - 60Hz
Dolby Vision Game Mode: No
Correct implementation of HGIG: No
1080p@120Hz: No
1440p@120Hz: No
4K@120Hz: No
Game bar: Yes

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster responses while gaming, while VRR dynamically adjusts the refresh rate to reduce screen tearing. The Game Bar is a tool that provides quick access to game settings and real-time parameter monitoring - although we believe it looks the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Input lag

10/10

Input lag in PUS7009 is at a very good level - it's only 11 ms for supported resolutions. For most gamers, this low level of latency should be satisfying, providing smooth and responsive experiences during gameplay.

SDR	HDR	Dolby Vision
1080p60: 11 ms	2160p60: 11 ms
2160p60: 11 ms

Compatibility with PC

5/10

Chroma 444 (maximum resolution and refresh rate): Yes

Font clarity: Very Good

Readability of dark text and shapes: Very Good

Input lag in PC mode (4K, maximum refresh rate): 43ms

Matrix subpixel arrangement: RGB

Max refresh rate: 60Hz

G-Sync: No

Philips PUS7009 is one of the better choices as a monitor for office work. The readability of the fonts is very good, regardless of the background – both on light and dark backgrounds, the text remains clear and easy to read. In daily work, especially with text and office tasks, this TV performs exceptionally well. However, gamers may be a bit disappointed – the input lag in "Monitor" mode, which is 43 ms, is too high to ensure comfortable gameplay in fast-paced games that require quick reactions. The use of a 60 Hz panel and the lack of support for G-Sync mean that the TV does not meet the standards expected by PC gamers. The rating in this category is therefore lower, although the device performs well in everyday computer usage for work.

Viewing angles

6.8/10

Brightness drop at an angle of 45 degrees: 71%

Philips PUS7009, thanks to the use of an IPS matrix, offers quite good viewing angles. The image remains relatively clear and uniform even when viewed from a greater angle, which is definitely a better result compared to the variant with a VA matrix, where there is usually a rapid deterioration in image quality when deviating from the axis.

TV efficiency during daytime

4.5/10

Matrix coating: Satin

Reflection suppression: Good

Black levels during daytime: Good

Even though the panel in the PUS7009 is equipped with a satin finish that effectively reduces reflections, the brightness level of 280 nits in SDR mode is simply too low for the TV to perform well in bright rooms. As a result, in heavily sunlit conditions, details on the screen may be hard to discern, which reduces user comfort during the day.

Matrix brightness

Average luminance SDR

Philips PUS7009 (IPS): 286 cd/m2

Details about the matrix

Software version during testing: TPN246E_V246.004.012.161

Subpixel Structure:

Panel uniformity:

Backlight Type: White LED

TV features

6.8/10

System operacyjny: Titan OS
TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Recording to USB (terrestrial TV): No
Recording programming: No
Picture in Picture (PiP): No
Screen mirroring (Windows Miracast): Yes
AirPlay: No
Voice search in native language: No
Ability to connect a keyboard and mouse: Yes
Possibility to connect Bluetooth headphones to the TV: Yes
Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
Audio only mode: Yes
RF remote control (no need to aim at the screen): RF
Backlit remote control: Yes
Teletext: Yes

Review Philips PUS7009 (IPS) TV features

Philips has decided to change its approach to the operating system this year, replacing the previous open GoogleTV system with its own TitanOS. As is often the case with new solutions, TitanOS is grappling with typical growing pains. Currently, it only offers basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich selection of programs. Additionally, the lack of support for AirPlay features and the inability to record to USB are further limitations that could impact the overall user experience.

A notable feature of the models running TitanOS is the new remote, which, thanks to its backlighting, is very convenient to use. Unfortunately, its wireless operation is not entirely consistent. The hybrid design sometimes requires aiming at the TV and sometimes doesn’t, depending on the buttons being used. This is simply annoying.

On the positive side, the support for Bluetooth allows for connecting a mouse or other peripheral devices. This is particularly useful when using the browser, which could serve as an alternative due to the limited availability of apps in the TitanOS app store.

Playing files from USB

Video Photos Audio

8/10

Video Photos Audio

Maximum photo resolution:	Supported photo formats:
4 Mpix	JPEG
6 Mpix	HEIC
8 Mpix	PNG
10 Mpix	GIF
12 Mpix	WebP
16 Mpix	TIFF
20 Mpix	BMP
24 Mpix	SVG
28 Mpix
32 Mpix

In terms of playback from USB, Philips PUS7009 performs quite decently. The television plays most popular photo, audio, and video formats, and an added bonus is support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing certain resolutions of images.

Apps

7/10

Sound

5.6/10

Subjective sound quality

Dolby Digital Plus 7.1

Dolby True HD 7.1

Dolby Atmos in Dolby Digital Plus (JOC)

Dolby Atmos in Dolby True HD

DTS:X in DTS-HD MA

DTS-HD Master Audio

The sound in Philips PUS7009 is rather flat and doesn't stand out compared to other TVs. However, it’s worth noting that the TV supports all popular audio formats, including Dolby and DTS, which is a plus in terms of compatibility with various sound sources.

4K Ultra HD Resolution (3840 x 2160): Offers four times the resolution of Full HD, providing a sharp and clear image with rich detail.
Pixel Precise Ultra HD Technology: Optimises image quality, delivering smooth motion, vibrant colours, and excellent contrast, which translates to more realistic visual experiences.
TITAN OS Operating System: An intuitive and fast Smart TV system that allows access to popular streaming apps and customisation of the interface.
HDR10 and HLG Support: High Dynamic Range technologies provide better contrast and more accurate colour reproduction, leading to a more realistic picture.
Dolby Atmos Sound: Delivers deeper experiences by placing sounds in the space around and above the viewer, creating immersive audio experiences.
Gaming Features: Support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) ensures smoother gameplay and minimises delays, perfect for gaming enthusiasts.
Wi-Fi Connectivity: Provides a wireless internet connection, enabling Smart TV features and access to online content.
HDMI and USB Ports: Three HDMI ports and two USB ports allow for the connection of various devices, such as gaming consoles, media players, or flash drives.
Design: The sleek and elegant design with an almost bezel-less screen means the television fits beautifully with modern interiors.

Philips 55PUS7009 – performance in everyday use

The Philips 55PUS7009 is a proposal for users looking for a solid device for everyday use. Thanks to the IPS panel, it offers wide viewing angles, which is beneficial when watching TV with a larger group. However, it's worth noting that the PHILIPS PUS7009 features lower contrast and shallower blacks compared to VA panel models. Still, for standard applications such as watching TV shows or browsing photos, the PUS7009 performs satisfactorily.

Philips PUS7009 review – evaluation of Smart TV features

In terms of Smart TV features, the PHILIPS PUS7009 uses the proprietary TitanOS operating system. However, it should be emphasised that the Philips PUS7009 review revealed some limitations of this system, such as a smaller number of available applications and a less intuitive interface compared to more developed platforms. TV tests suggest that the Philips PUS7009, thanks to the ALLM and VRR features, is a worthwhile option for those using their television for occasional gaming.

Philips PUS7009 (IPS)

Our verdict

Advantages

Disadvantages

Competing TVs in this price range

TV appearance

Buy in the best price

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound

Philips 55PUS7009 – performance in everyday use

Philips PUS7009 review – evaluation of Smart TV features