The Chinese brand Hisense is going all in. The company has announced that within two years it intends to overtake Samsung and become the largest television manufacturer in the United States. Catherine Fang, president of Hisense International, emphasizes that this is not just a dream, but a real goal that the brand intends to achieve through its consistent development strategy.
In the second quarter of 2024, Hisense ranked second in terms of the number of TVs sold in North America, only trailing Samsung. How did they achieve this? The key to success is the combination of attractive prices with technologies that are increasingly appealing to demanding users. To win the hearts of more customers, Hisense plans to expand its offering with models utilizing technologies such as QD-Mini LED. This is a step towards the premium segment, where image quality and innovation play a crucial role. Hisense does not hide that it wants to attract customers who are looking for more than just a TV – a product that will meet their highest expectations.
One of the elements of the strategy of Hisense is cooperation with FIFA - which we wrote about here. The brand became the first official partner of the FIFA Club World Cup, which will take place in June 2025 in Miami. This move is intended not only to highlight the company's global ambitions but also to increase its recognition in the United States, where competition for consumer attention is extremely fierce.
Hisense is not just a player in the American market. The company competes with another Chinese giant – TCL – for second place in global TV sales, trailing only LG in the premium segment. About 50% of the brand's revenue comes from foreign markets, and as much as 30% is generated by North America. These numbers show that Hisense is not afraid of challenges and successfully executes its international strategy. Gaining a leading position in the American market is a huge challenge, but Hisense has already proven multiple times that it can effectively compete with the biggest brands. The combination of advanced technologies, reasonable pricing policy, and thoughtful marketing provides the company with a solid foundation for further growth. Will Hisense really dethrone Samsung? We will have to wait for a final resolution, but one thing is certain – the Chinese giant is changing the rules of the game in the global television market. Time will tell if America will be the next big success for this dynamically developing brand.
https://www.hdtvtest.co.uk/news/hisense-says-it-will-become-usa-s-top-tv-brand-in-just-2-years
