Hisense, a well-known Chinese electronics manufacturer, is once again stepping onto the sports scene, becoming the first official sponsor of the expanded FIFA Club World Cup 2025. The decision to support this controversial tournament, which will take place next summer in the United States, highlights Hisense's ambitious plans to further strengthen its position in the international market.
The tournament, which will feature 32 teams for the first time, has sparked waves of discussion and criticism. Representatives of national leagues and players' unions express concern about the additional matches that could increase the burden on players and complicate their schedules. During the formal announcement in Shanghai, the president of Hisense, Jia Shaoqian, emphasized that collaboration with FIFA is a step toward achieving the company's mission of excellence and building a brand with global reach. Meanwhile, FIFA President Gianni Infantino stressed that new sponsors, such as Hisense, are meant to help create new, exciting ways to engage fans both in the stadium and beyond.
Hisense has a rich history of collaboration with FIFA, including sponsorship of the World Cup in 2018 and 2022, as well as the UEFA European Championships. Moreover, the company has been selected as the VAR screen supplier for the upcoming Euro 2024. Despite concerns regarding player fatigue, leading European clubs such as Real Madrid, Manchester City, Chelsea, Bayern Munich, Inter Milan, and Juventus will participate in the tournament. The partnership Hisense with FIFA could herald further sponsorship agreements that are set to be announced soon.
Source: https://www.hdtvtest.co.uk/news/hisense-becomes-first-sponsor-of-controversial-fifa-club-world-cup
https://www.fifa.com/en/tournaments/mens/club-world-cup/usa-2025/articles/teams-dates-venue-groups-draw-matches-tickets
https://www.hisense-usa.com/newsroom
