Netflix has decided to change its strategy by abandoning interactive productions in favor of innovative use of artificial intelligence in games. By December 1, 2024, the platform plans to remove the majority of its interactive titles, leaving only the most popular ones. This change is a response to technological limitations and challenges associated with interactive content. The new approach focuses on generative AI, which is meant to support development teams by simplifying complex production processes and giving smaller creators access to advanced tools.
The company argues that the use of artificial intelligence will allow for a faster production pace, greater innovation, and more opportunities to experiment with game formats. Netflix aims to offer users games that can be more interactive, dynamic, and adaptive than what was possible using traditional methods.
As part of this change, the company also plans to develop AI-supported tools that will be able to assist in creating more complex and interesting games. The new technology is intended to attract a diverse range of creators – from large teams to individual developers – by providing tools that will enable them to create more immersive and personalized content.
Source: https://www.flatpanelshd.com/news.php?subaction=showfull&id=1731562184
