Starting from January 2025, Philips Batteries will become an official partner of FC Barcelona, expanding the existing collaboration between TP Vision (manufacturer of Philips TVs and accessories) and the Catalan club. The new agreement includes promotional campaigns, joint projects, and the presence of Barça's logo on battery packaging and marketing materials.
Key Collaboration Highlights:
🔹 Star-Studded Campaign – In the first quarter of 2025, an online campaign featuring Robert Lewandowski, Frenkie de Jong, Jules Koundé, Raphinha, and Dani Olmo will be launched.
🔹 Joint Visual Identity – The FC Barcelona logo will appear on Philips Batteries products, advertising materials, and in retail locations.
🔹 Continuation of an Existing Partnership – Since May 2023, TP Vision has been a key partner of the club, with the Philips Ambilight TV logo displayed on players' jerseys and at Camp Nou stadium.
For Philips Batteries, this partnership is an opportunity to reach millions of Barça fans worldwide. Meanwhile, FC Barcelona gains a technology partner that supports the club not only financially but also through joint marketing initiatives.
Mike Shiel, Sales and Marketing Director of Philips Accessories at TP Vision, emphasized:
"Teaming up with FC Barcelona is a natural step for us. We believe that a brand known for quality and innovation perfectly aligns with a club of such history and global reach."
While sports partnerships often sound like marketing buzz, this collaboration has a practical dimension. For fans, it means exclusive battery editions featuring their favorite club’s logo. For Philips, it strengthens its position in the accessories market. For Barça, it represents another crucial revenue stream, especially considering La Liga’s financial regulations. All parties expect the synergy between sports and technology to deliver tangible benefits—both in terms of brand image and business growth.
