Samsung Electronics decided to do something truly special – in the heart of Seoul, on the facade of the famous Shinsegae shopping center, giant LED displays appeared, instantly attracting the attention of residents and tourists. It is more than just an advertisement – it is a visual work of art that transforms the city.
The new installation is not just an ordinary screen displaying another advertisement. It is a structure that impresses with its image quality and brightness both during the day and after dark. Samsung has taken care of every detail to ensure that the images displayed on the screens are visible in any weather – from sunny days to rainy evenings. They have been designed with energy efficiency and longevity in mind, which is significant in a big city where every ecological initiative is worth its weight in gold.
The effect? Shinsegae has become a new landmark on the map of Seoul, a place that attracts people fascinated by technology and modern design. It is yet another reminder that Samsung does not only follow trends but also creates them, making our cities more futuristic.
