After last year's success of the $800 OLED model, Sansui is stepping back onto the scene. At CES 2025, the company announced a new line of OLED televisions in sizes 55, 65, and 77 inches. This year, the manufacturer aims to surprise the competition again by offering large screens at even more affordable prices.
The new series for 2025 includes TVs with a 120 Hz refresh rate, WOLED panels from LG Display, and support for key technologies such as Dolby Vision and Dolby Atmos. Sansui is targeting users who want to take advantage of the latest audio and video standards without straining their wallets.
“The great success of our 2024 OLED model showed that customers appreciate modern technologies at affordable prices. With the new line for 2025, we are introducing larger sizes and enhancing features such as Karaoke Mode to offer versatile and engaging experiences for everyone,” comments Victor Elmann, Vice President of Marketing at Sansui.
New OLED televisions from Sansui will have two HDMI 2.1 ports, which means support for VRR and ALLM – features perfect for gamers. All models will also operate on the Google TV platform, providing easy access to apps and streaming content. Sansui openly states that it wants to have the "cheapest OLED on the market." Although prices have not yet been revealed, the manufacturer emphasizes that the competition – for example, LG with the B series – may struggle to match their offering. Moreover, the improved Karaoke Mode introduces new entertainment possibilities, including rankings for individual users and families.
New OLEDs from Sansui will hit the shelves in the United States in the second quarter of 2025. Along with the televisions, the company also announced two gaming monitors with diagonals of 27 inches and refresh rates of 240 Hz and 300 Hz, respectively, although no detailed information has yet been provided about them.
