Large screens with a diagonal of over 97 inches are storming into living rooms. Sales of these gigantic televisions have increased by as much as 877% over the past year. What has contributed to such enormous interest?
Why have XXL TVs become so popular?
The most important factor is the drop in prices. The average price of a 98-inch TV has decreased by as much as half, making such a large screen affordable for more and more people. In comparison, models with diagonal sizes from 75 to 96 inches have only dropped in price by a few percent. The market mainly offers LCD screens from brands such as LG, Samsung, Sony, TCL or Hisense. However, there are also more expensive solutions, such as the 97-inch OLED from LG or Samsung's micro-LED TVs. Unfortunately, their prices remain prohibitive.
Replacement of TVs from the Pandemic Era
Experts point out that the increase in interest in XXL TVs results from the replacement of older models, which were purchased en masse during the pandemic. Five or six years ago, customers primarily chose 65-inch screens. Today, they are increasingly opting for something bigger, providing a cinematic experience in the comfort of their home. Paul Gagnon from the research firm Circana notes:
"We observe a similar trend as in the years 2018-2020, when the popularity of 65-inch screens was growing. Now consumers are eagerly reaching for even larger models."
What does the future hold?
Everything indicates that XXL televisions will become increasingly accessible. Falling prices and the development of technologies such as OLED and micro-LED may ensure that giant screens will permanently establish themselves in homes. If we dream of a cinematic picture, this may be a good time to consider purchasing such a television. And thanks to our site, you can find the perfect screen for your needs!
Source: Circana, CNN
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