LG UR781 vs Philips PUS7009 (VA)

In HDR mode, the LG UR781 falls short of the brightness expected for high-quality HDR experiences. Tests across multiple panels revealed a brightness of around 200 nits, which aligns more closely with SDR standards. As a result, HDR effects lack the desired impact, with bright and dynamic scenes appearing less striking than they should.

The television also exhibits limitations in colour reproduction under HDR settings. The colours may not appear as intense or rich as those on models that handle wide colour gamuts more effectively, leading to a less vibrant and dynamic image overall. Additionally, the LG UR781 struggles with accurate colour representation in HDR mode, which can result in muted content, particularly during daylight viewing when the image can lose its intensity.

Although the dynamic tone mapping feature helps optimise the image, it does not overcome these shortcomings. For users seeking a truly immersive HDR experience with vivid colours and bright highlights, the LG UR781 may not meet expectations.

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid light bursts. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects to praise this model in the context of HDR.

In Filmmaker Mode, the LG UR781 demonstrates the best factory-calibrated performance but exhibits notable flaws. The primary issue lies in white balance, where the graph indicates a drop in blue levels, resulting in a warmer image with a shift towards yellow tones. This deviation impacts the naturalness of colour reproduction, particularly in scenes with white or neutral backgrounds. The Test Colour Checker confirms that some colours deviate into incorrect shades, leading to a lack of true-to-life representation. This can diminish the realism of film scenes, with certain details appearing in inaccurate colours.

In terms of contrast, the gamma graph reveals a drop to a level of 2.0, below the optimal value of 2.4. This results in darker parts of the image appearing brighter than they should, reducing depth and dynamic range. Additionally, the EOTF curve shows an unnatural spike at the beginning, leading to over-brightness in the brightest areas of the image. This can cause a loss of detail in high-luminance scenes, further impacting the overall image quality.

The TV was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red color, causing the image to appear cooler and colors to lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the TV has trouble maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall appearance looks as if covered with a milky filter. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

After calibration, the LG UR781 demonstrates commendable colour reproduction for SDR content. The calibration effectively improves white balance, yielding natural and balanced tones across various scenes. Gamma adjustments contribute to precise detail representation in shadows and highlights, enhancing overall image clarity. This results in a well-rounded performance for everyday use, with solid colour accuracy and well-balanced imagery in SDR mode.

HDR content, however, reveals the TV's limitations. The lack of support for a wide colour gamut restricts the depth and vibrancy that HDR is capable of. The EOTF curve deviates from the ideal, overemphasising details in bright areas, which introduces inaccuracies in colour representation. Tests using the Colour Checker confirm significant errors in colour reproduction. Additionally, the panel's relatively low brightness exacerbates these issues, diminishing the impact of dynamic range effects and causing colours to appear washed out.

While HDR mode highlights the TV's shortcomings, the improvements after calibration, particularly in SDR performance, are significant. Enhanced white balance and gamma adjustments greatly improve the viewing experience, providing more natural and consistent colour reproduction. Compared to its pre-calibration state, the LG UR781 now offers a much better performance for everyday use, especially in standard dynamic range scenarios.

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the shades have gained naturalness, eliminating the previous impression of an excessively cool image. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall picture appears more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 color gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The tonality smoothing function on the LG UR781 yields mixed results. At the "low" level, it neither enhances image quality nor effectively diminishes film grain, making its impact relatively negligible. Increasing the strength of this function can soften gradations and reduce visible banding, but it risks over-softening the image in certain scenes, which may compromise the overall sharpness and detail.

As for image scaling, the LG UR781 struggles to deliver exceptional performance, particularly with lower-resolution content. The TV employs an artificial sharpness enhancement technique that introduces defined contours to create the illusion of sharper images. While this may appeal to users who prefer pronounced, vivid details, others seeking a more natural and authentic look may find this effect distracting or unrealistic. Ultimately, the perception of these enhancements will depend on personal preferences, with some users valuing the added sharpness and others prioritising natural image quality.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – it does not blur grain or good quality material, but with a poorer signal, it can introduce unwanted effects and blur elements that should remain sharp.

In terms of image scaling, Philips PUS7009 performs decently. A major advantage is the absence of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as models or branches in the background, look quite detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

The LG UR781 television provides decent motion fluidity for movies, primarily due to its "True Motion" feature. This option lets users fine-tune motion smoothing on a scale from 0 to 10, catering to different viewing preferences. Lower settings preserve a traditional cinematic effect with some judder, while higher settings create a smoother, more theatrical image. Although the latter deviates from the cinematic standard, it may appeal to viewers who prioritise seamless visuals.

However, performance declines when handling dynamic sports content and fast-paced games. Its 60Hz panel limits interpolation capabilities, meaning motion smoothness in movies can be improved, but motion blur cannot be effectively reduced. The absence of support for 120Hz and BFI (Black Frame Insertion) technology exacerbates this, causing fast-moving objects to blur. Moreover, the panel's slower response time further reduces sharpness in rapid scenes, which can be a drawback for gamers and sports enthusiasts seeking clear, fluid visuals in high-speed scenarios.

Philips PUS7009 does not have motion smoothing features, which means there is no option to adjust the image for a more choppy or smoother, cinematic effect. Such features could positively influence the reception of dynamic scenes. As for motion blur, this model is equipped with a 60 Hz VA panel, which produces slightly worse results than the IPS panel variant. The VA panel introduces a minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

The LG UR781 provides several features designed to enhance console gaming experiences but comes with notable limitations. On the positive side, it includes the ALLM (Auto Low Latency Mode) feature, which automatically switches the TV to a low-latency mode, optimising response times for gaming and benefiting fast-paced titles. The television also supports HGiG, ensuring HDR games are displayed enhancing the overall gaming experience. Additionally, the Game Bar feature allows gamers to quickly access and adjust settings during gameplay, offering added convenience. However, there are significant drawbacks. The TV lacks VRR (Variable Refresh Rate), which may result in screen tearing or stuttering, particularly during dynamic scenes. It also does not support Dolby Vision for gaming, limiting HDR picture quality in titles that use this format. The 60Hz panel restricts gameplay to 60Hz, excluding smoother experiences available at higher refresh rates like 1080p@120Hz, 1440p@120Hz, or 4K@120Hz. The absence of G-Sync or FreeSync technology reduces compatibility with systems designed to synchronise the frame rate between the console and TV, potentially affecting gameplay fluidity. The LG UR781 is a functional choice for casual gamers who value affordability and features like ALLM and HGiG. However, it falls short for those seeking advanced gaming features such as high refresh rates, VRR, or Dolby Vision gaming.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low-latency mode, which speeds up reactions during gameplay, while VRR adjusts the refresh rate to minimize screen tearing. The Game Bar allows quick access to game settings and monitoring of key parameters, although it visually falls short compared to competing solutions. However, more demanding gamers may feel a sense of dissatisfaction. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits the ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.