The LG UR781 is currently the most affordable model from the Korean manufacturer, offering excellent value for its price. Its standout feature is the WebOS system, which provides an intuitive interface and access to a wide range of streaming platforms, making it a significant advantage for everyday users. The TV delivers satisfactory picture quality for its price range, catering well to the needs of basic users.
While its HDR capabilities are somewhat restricted due to the absence of Dolby Vision and HDR10+, it does support fundamental formats like HDR10 and HLG. The TV performs admirably with low-quality materials, aided by its smooth tone transition feature that ensures clear and seamless transitions, particularly useful for viewing content from lower-quality sources such as terrestrial television.
For gaming enthusiasts, the LG UR781 offers very low input lag, an essential criterion for enjoyable gaming. Though it lacks a 120Hz panel, which is a compromise for its budget-friendly pricing, it remains an appealing choice for gamers seeking affordability. Its brightness is slightly lower than competing models, and the colour gamut coverage is limited. However, thanks to dynamic tone mapping, HDR content still appears impressive.
After proper calibration, the TV achieves improved colour accuracy and sharpness, significantly enhancing the viewing experience. For those seeking a budget-friendly option and willing to accept some trade-offs, the LG UR781 is a solid choice.