Sony Bravia 7 (XR70) vs Philips OLED809/819

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

The Philips OLED 809 delivers a highly satisfactory HDR effect. The television can reach luminance levels exceeding 900 nits in most scenes, and in some cases, even surpassing 1000 nits. This brightness ensures a rich and immersive experience for HDR content with a wide tonal range. The only exception occurs in a scene from the movie The Meg, where a large amount of bright white occupies most of the screen, preventing the TV from reaching higher brightness levels. However, this is not a significant issue, as the performance is still a considerable improvement over its predecessor.

Overall, these brightness levels, especially for an OLED panel not equipped with MLA technology, impress. Coupled with excellent coverage of the DCI-P3 colour spectrum, the Philips OLED 809 offers a truly spectacular HDR viewing experience.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

The best factory mode in which we performed all our tests was "Filmmaker," which is quite standard in televisions from this manufacturer. However, let’s first examine its characteristics before the calibration process. The first aspect we will focus on is white balance, as it is critical to ensuring the image remains free from any colour cast. The chart clearly shows that in both SDR and HDR materials, two colours dominated significantly: red and green, resulting in a strong yellow tint that affected the entire image. This was particularly noticeable on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts.

The second aspect we will assess is what we consider to be the two most important charts for evaluating picture quality: gamma and the Electro-Optical Transfer Function (EOTF) curve. Both aim to maintain appropriate brightness and contrast. The first chart, which describes the brightness levels in SDR materials, shows that the brightness was significantly lower than the reference value marked by the orange line. This resulted in a sharp increase in brightness and a notable decrease in contrast, which was inconsistent with typical OLED television behaviour. The EOTF curve, on the other hand, showed greater "moderation," subtly brightening the overall image only up to 50% of the maximum brightness.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

Philips, like most leading manufacturers, has been providing advanced calibration tools for years. The inclusion of 2- and 20-point grayscale adjustments, along with an advanced CMS (Color Management System), has yielded extremely beneficial results and fundamentally improved the perceived image. Nearly every element previously mentioned has undergone a transformation and has been restored to its natural state. This is particularly noticeable in the "ColourChecker" palette, where the measured colour samples align harmoniously. Notably, the white balance has been excellently calibrated, ensuring a pure image free from unwanted tint in both SDR and HDR content. The previously problematic gamma has been well addressed, with only minor errors that do not impact the overall performance. Similarly, the EOTF curve has been refined, removing the subtle brightening effect, and now offers a truly reference-quality presentation.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

Philips OLED 809 struggled significantly in the smooth tonal transitions test. Focusing on the TV's algorithms, particularly the feature responsible for removing posterisation, the results were disappointing. This function, which offers several adjustable settings, proved ineffective in practice. The highest setting, while it does mitigate inconsistencies, it simultaneously blurs the entire image, rendering it virtually useless.

When dealing with lower-quality content, the performance of image upscaling algorithms becomes crucial. In this regard, the algorithms implemented in the OLED 809 perform admirably. They enhance image quality effectively, with minimal visible artefacts. Although slight edge fraying can occasionally be observed, it is unlikely to be noticeable during typical viewing sessions.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The maximum refresh rate achievable on the Philips OLED 809 is 144 Hz, a feature that can be fully utilised when connected to a high-performance PC. However, when connected to consoles or used for standard television viewing, the refresh rate remains at typical values. For users seeking enhanced motion fluidity or wishing to eliminate the characteristic choppiness of films shot at 24 fps, Philips provides a sophisticated motion-smoothing system.

In the settings menu, there is a "Smoothness" slider designed to reduce choppiness, along with a "Motion Blur Reduction" option to enhance the sharpness of fast-moving elements. These features perform impressively and allow for granular adjustments, ensuring that each setting has a tangible impact on motion perception. Notably, the system operates effectively at a refresh rate of 120 Hz, taking advantage of multiples of video frame rates. With this comprehensive range of options, users can easily fine-tune the settings to suit their preferences. For example, slight smoothing without inducing the soap opera effect offers a balanced viewing experience.

Motion clarity on the OLED 809 is further bolstered by the exceptional response time of the OLED panel, measured at approximately 0.1 ms. This surpasses the performance of IPS/ADS or VA panels, making OLED technology unrivalled in this area.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

The Philips OLED 809 fully supports all technologies included in the HDMI 2.1 standard, and during testing, each activated without issue. This makes the TV an excellent choice for gamers, whether on console or PC. Notably, it features HGIG mode as a strong alternative to Dolby Vision, which is less ideal for gaming on this model due to its high input lag.

The TV also includes a dedicated GameBar for monitoring gameplay parameters and adjusting settings quickly. Features like a crosshair overlay for sniper shots, shadow enhancement for better visibility, and a colour filter for gamers with visual impairments further enhance its gaming appeal.

In summary, the OLED 809 is a fantastic choice for gaming, equipped with VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision gaming for a deeply immersive experience. The only drawback is the artificial sharpness in game mode, which cannot be fully softened, regardless of settings.