Hisense E7NQ PRO

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it was not without flaws. With standard SDR content, we noticed a clear tendency for an excessive boost in red, which caused the image to appear unnaturally warm. This is particularly evident in the comparison photo included below. On the other hand, when we switched to HDR content, the situation went in the opposite direction. This time blue was dominant, and red was scarce, giving a cool effect, at times even a somewhat "store-like" impression — although not as drastic as in those modes that are actually intended for displaying in exhibitions. As a result, in our color reproduction tests, these imbalances in color balance led to significant errors.

Additionally, the TV had issues with rendering brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply did not want to align as it should. Initially, the TV excessively darkened the smallest details and then overly brightened larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing that there is potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

Thanks to the tools available in E7NQ PRO, we managed to squeeze a quite decent image out of it, especially in the case of lower quality content. After fine-tuning the white balance of the SDR materials, the colors look much more natural, and what we see on the screen seems closer to the vision the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), causing the TV to no longer have a tendency to over-brighten, and everything looks significantly better than before our intervention.

In HDR materials, we also managed to achieve some results, although it is not as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is how the TV manages the brightness and tonality of the image. At first glance, it might seem that the biggest issue pertains only to the mid-tones of the image, which are overly illuminated. However, after more detailed testing and enabling filters to display the EOTF curve, it is evident that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Despite this, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.