Philips PUS7009 (IPS)

Available screen sizes: 43”55”

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Panel technology: LCD IPS Brand: PHILIPS Resolution: 3840x2160 Operating system: Titan OS Model year: 2024

Our verdict

5.4

Overall rating

Philips PUS7009 is a model that is best suited for simple, everyday use. Thanks to its IPS panel, it offers wide viewing angles, which means the picture looks good even if we are not sitting directly in front of it. This is equipment that will mainly work well for watching TV, browsing photos, or using basic apps. For gamers, PUS7009 has a few interesting options, such as ALLM, VRR, or Game Bar. It is not equipment for those who expect top-notch fluidity or quality, but it is entirely sufficient for occasional gaming on a console. A big plus is the readability of text – if someone plans to connect a computer and work with text, the TV performs quite well. When it comes to picture quality, it is not ideal. Blacks are rather gray, contrast is low, and brightness is limited. If we want to watch something in a brightly lit room, we may be disappointed. What about HDR? It's better to forget about it, as the lack of Dolby Vision support and limited technical capabilities mean that HDR content does not make a significant impression. The biggest downside is probably the TitanOS operating system. It has few applications and operates quite clumsily – sometimes it lags, and the interface can be irritating. If someone has previously used Android TV, TitanOS may seem like a step backward. Philips PUS7009 is a TV that will perform basic tasks well – watching TV, casual gaming, or browsing photos. However, if we care about good picture quality or an efficient operating system, it's better to look for another model. This is equipment for those who do not need fireworks but simply want a solid everyday TV.

Advantages

  • Good viewing angles (IPS) - much better than the VA matrix variant

  • The dynamic tone mapping function improves image quality in demanding scenes

  • Okay for casual gamers - VRR, ALLM, low input lag

  • Support for all popular audio formats, including Dolby and DTS

  • Good font readability when connected to a PC

Disadvantages

No like

  • Poor blacks and weak contrast due to the use of an IPS panel

  • Very weak brightness (250 nits)

  • Poorly developed operating system - TitanOS

  • No support for Dolby Vision

  • No motion smoothing feature in movies

  • Movies and series in UHD quality

    4.8

  • Classic TV, YouTube

    5.2

  • Sports broadcasts (TV and apps)

    5.4

  • Gaming on console

    6.4

  • TV as a computer monitor

    5.0

  • Watching in bright light

    4.5

  • Utility functions

    6.8

  • Apps

    6.0

  • Sound quality

    5.6

TV appearance

HDMI inputs: 3 x HDMI 2.0, 0 x HDMI 2.1 Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

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Select size: 43”55”

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Contrast and black detail

3.1/10

Funkcja lokalnego wygaszania: No

Result

1,550:1

Result

1,650:1

Result

1,400:1

Result

1,650:1

Result

1,250:1

The Philips PUS7009 television, available in 43" and 55" variants, is equipped with an IPS panel, which unfortunately does not support achieving deep blacks. The results are exceptionally poor, and the television simply does not meet expectations in this regard. Due to the limitations of the panel, blacks resemble more shades of gray, which makes the picture quality in darker scenes leave much to be desired. For this reason, we do not recommend this model for watching at night with the lights off, as the lack of proper contrast spoils the experience of movie screenings. It is possible that the situation could be improved by the Ambilight system, which can trick perceived contrast, but unfortunately, it is not available in this model.

Halo effect and black detail visibility:

HDR effect quality

3.5/10

Supported formats: HDR10, HDR10+, HLG Color gamut coverage: DCI P3: 74.8%, Bt.2020: 54.5%

Luminance measurements in HDR:

Result

237 nit

Result

216 nit

Result

281 nit

Result

230 nit

Result

268 nit

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model can be praised in the context of HDR.

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Since the Philips PUS7009 TV does not impress in terms of its specifications, we decided to check how it would perform in more demanding movie scenes, such as those from the films "Pan" and "Billy Lynn." To our surprise, the TV performed better than we expected. In the film "Pan," the sun on the horizon doesn’t merge into one spot, and the details are reproduced decently, despite the lack of clear contrast. In the case of "Billy Lynn," the foreground with the actors looks quite good, although the lighting effects, such as fireworks, come out significantly weaker. The dynamic tone mapping feature in this model can improve the image enough to compensate for the overall shortcomings of the TV.

Philips PUS7009 supports various HDR formats, including HDR10 and HDR10+. In the case of HDR10, the television struggles to achieve vivid contrast and detail, making the image resemble a standard SDR more. With HDR10+, slight improvements are noticeable - dynamic metadata help in achieving better contrast and more details, especially in more demanding scenes. Nonetheless, the differences between HDR10 and HDR10+ on this television are not substantial enough to consider them a significant advantage. The lack of Dolby Vision support limits this model's ability to fully utilize the potential of HDR content.

Static HDR10

Dynamic: HDR10+

Factory color reproduction

4/10

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red, causing the image to appear cooler and the colors to lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television has issues maintaining adequate brightness – it strongly boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall look appears as if a milky filter has been applied. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

Factory Mode

After calibration

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Color reproduction after calibration

5.7/10

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the hues have acquired a natural quality, eliminating the previous impression of being too cool. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall image appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 color palettes, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not allow for complete satisfaction.

Smoothness of tonal transitions

8.9/10

The gradation of tonal transitions in Philips PUS7009 is at a good level, without visible issues that could negatively impact content reception. With careful viewing, some minor imperfections can be noticed in bright, colorful transitions; however, they are subtle enough not to pose a hindrance for most users.

Image scaling and smoothness of tonal transitions

6/10

OK Smooth transition function

OK Image without overscan on the SD signal

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves grading, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or high-quality material, it can introduce unwanted effects and blur elements that should remain sharp with a poorer signal.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the lack of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

Blur and motion smoothness

5/10

Maximum refresh rate of the panel: 60Hz

Film motion smoothing option: No

Blur reduction option: No

BFI function 60Hz: No

BFI function 120Hz: No

Brightness drop with BFI: 0%

Philips PUS7009 does not have any motion smoothing feature for movies, which means we cannot choose whether the picture should be more stuttery or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in VA panel versions, which means that motion blur remains at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

Blur (native resolution, maximum refresh rate):

Console compatibility and gaming features

4.7/10

  • Yes ALLM: Yes
  • Yes VRR: Yes
  • Yes VRR range: 48 - 60Hz
  • No Dolby Vision Game Mode: No
  • No Correct implementation of HGIG: No
  • No 1080p@120Hz: No
  • No 1440p@120Hz: No
  • No 4K@120Hz: No
  • Yes Game bar: Yes

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster response during gameplay, while VRR dynamically adjusts the refresh rate to reduce screen tearing. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - though we believe it appears weaker compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Input lag

10/10

Input lag in PUS7009 is at a very good level – it amounts to just 11 ms for supported resolutions. For most players, this low level of latency should be satisfactory, providing smooth and responsive experiences during gameplay.

SDR HDR Dolby Vision
1080p60: 11 ms 2160p60: 11 ms
2160p60: 11 ms

Compatibility with PC

5/10

Chroma 444 (maximum resolution and refresh rate): Yes

Font clarity: Very Good

Readability of dark text and shapes: Very Good

Input lag in PC mode (4K, maximum refresh rate): 43ms

Matrix subpixel arrangement: RGB

Max refresh rate: 60Hz

G-Sync: No

Philips PUS7009 is one of the better choices as a monitor for office work. The readability of fonts is very good, regardless of the background – both on light and dark backgrounds, the text remains clear and easy to read. In daily use, especially with text and office tasks, this television performs excellently. However, computer gamers may be somewhat disappointed – the input lag in "Monitor" mode of 43 ms is too high to ensure comfortable gameplay in fast-paced games that require quick reactions. The use of a 60 Hz panel and lack of support for G-Sync means that the television does not meet the standards expected by PC gamers. Therefore, the rating in this category is lower, although the device performs well for everyday computer use for work.

Viewing angles

6.8/10

Brightness drop at an angle of 45 degrees: 71%

Philips PUS7009, thanks to the use of an IPS panel, offers quite good viewing angles. The image remains relatively clear and uniform even when viewed from a greater angle, which is definitely a better result compared to the variant with a VA panel, where there is usually a rapid deterioration in image quality with deviations from the axis.

TV efficiency during daytime

4.5/10

Matrix coating: Satin

Reflection suppression: Good

Black levels during daytime: Good

Although the panel in PUS7009 is equipped with a satin coating that effectively suppresses reflections, the brightness level of 280 nits in SDR mode is simply too low for the television to perform well in bright rooms. As a result, in highly sunlit conditions, details on the screen may be hard to discern, which reduces user comfort during the day.

Matrix brightness

Average luminance SDR

Philips PUS7009 (IPS): 286 cd/m2

Details about the matrix

Backlight Type: White LED

TV features

6.8/10

  • System operacyjny: Titan OS

  • TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

  • No Recording to USB (terrestrial TV): No
  • No Recording programming: No
  • No Picture in Picture (PiP): No
  • Yes Screen mirroring (Windows Miracast): Yes
  • No AirPlay: No
  • No Voice search in native language: No
  • Yes Ability to connect a keyboard and mouse: Yes
  • Yes Possibility to connect Bluetooth headphones to the TV: Yes
  • Yes Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
  • Yes Audio only mode: Yes
  • Yes RF remote control (no need to aim at the screen): RF
  • Yes Backlit remote control: Yes
  • Yes Teletext: Yes

Philips has decided this year to change its approach to the operating system, replacing the previous open Google TV system with its own TitanOS. As is often the case with new solutions, TitanOS is struggling with typical growing pains. Currently, it offers only basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich selection of programs. Additionally, the lack of support for AirPlay functionality and the inability to record to USB are further limitations that may affect the overall user experience.

An interesting feature of the models with TitanOS is the new remote control, which is very convenient to use thanks to its backlighting. Unfortunately, its wireless operation is not entirely consistent. The hybrid design means that sometimes you need to aim at the TV, and other times you do not – it depends on the buttons being used. This is simply irritating.

On the positive side, support for Bluetooth should be noted, allowing for the connection of a mouse or other peripheral devices. This is particularly useful when using the browser, which may serve as an alternative due to the limited availability of applications in the TitanOS app store.

Playing files from USB

8/10

Maximum photo resolution:Supported photo formats:
Yes 4 Mpix
Yes JPEG
Yes 6 Mpix
No HEIC
Yes 8 Mpix
Yes PNG
No 10 Mpix
Yes GIF
No 12 Mpix
No WebP
Yes 16 Mpix
No TIFF
No 20 Mpix
Yes BMP
No 24 Mpix
No SVG
No 28 Mpix
Yes 32 Mpix

In terms of playing files from USB, Philips PUS7009 performs quite decently. The TV plays most popular formats of photos, audio, and video, and an additional plus is the support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing some image resolutions.

Apps

6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
No
Viaplay
No
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
No
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

5.6/10

5.6/10

Subjective sound quality

Yes Dolby Digital Plus 7.1

Yes Dolby True HD 7.1

Yes Dolby Atmos in Dolby Digital Plus (JOC)

Yes Dolby Atmos in Dolby True HD

Yes DTS:X in DTS-HD MA

Yes DTS-HD Master Audio

The sound in Philips PUS7009 is rather flat and does not stand out against other televisions. Nevertheless, it is worth noting that the TV supports all popular audio formats, including Dolby and DTS, which is a plus in the context of compatibility with various audio sources.

  • 4K Ultra HD Resolution (3840 x 2160): Provides four times the resolution of Full HD, offering a sharp and clear image with rich details.

  • Pixel Precise Ultra HD Technology: Optimizes image quality, ensuring smooth motion, rich colors, and excellent contrast, which translates to more realistic visual experiences.

  • TITAN OS Operating System: An intuitive and fast Smart TV system allowing access to popular streaming apps and customization of the interface.

  • HDR10 and HLG Support: High Dynamic Range technologies provide better contrast and more accurate color reproduction, resulting in a more realistic image.

  • Dolby Atmos Sound: Delivers deeper experiences by placing sounds in the space around and above the viewer, creating immersive audio experiences.

  • Gaming Features: Support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) ensures smoother gameplay and minimizes lag, making it ideal for gaming enthusiasts.

  • Wi-Fi Connectivity: Provides a wireless internet connection, allowing access to Smart TV features and online content.

  • HDMI and USB Ports: Three HDMI ports and two USB ports allow the connection of various devices such as gaming consoles, media players, or flash drives.

  • Design: A slim and elegant design with an almost frameless screen makes the TV a perfect fit for modern interiors.

Philips 55PUS7009 – performance in everyday use

The Philips 55PUS7009 is a proposal for users looking for a solid device for everyday use. Thanks to the IPS panel, it offers wide viewing angles, which is beneficial when watching TV in a larger group. However, it is worth noting that the PHILIPS PUS7009 has lower contrast and shallower blacks compared to VA panel models. Nevertheless, for standard uses, such as watching TV shows or browsing photos, the PUS7009 performs satisfactorily.

Philips PUS7009 test – assessment of Smart TV features

In the context of Smart TV features, the PHILIPS PUS7009 uses the proprietary TitanOS operating system. It should be emphasized that the Philips PUS7009 test revealed certain limitations of this system, such as fewer available applications and a less intuitive interface compared to more developed platforms. TV tests indicate that the Philips PUS7009, thanks to the ALLM and VRR features, is a worthy option for those using the TV for occasional gaming.