Max follows in the footsteps of Netflix and Disney+. Account sharing is coming to an end

Let’s not kid ourselves – the time is coming when every person using a streaming platform will need to have their own personal pass to the world of series. Max, formerly known as HBO Max, has just announced the introduction of a new option called “Extra Member”. And that means one thing: the end of account sharing with family and friends. The new rules have already come into effect in the United States. Users who want to add someone to their account will need to prepare for a additional expense – $7.99 per month for each “extra member”.

How will "Extra Member" complicate life for Max users?

Although Max explains this as "adapting to modern standards" (read: higher profits), many users may simply lose out. Shared accounts often served families who used the platform in different locations – home, holiday home, student dorm, or a small television in grandma's kitchen. Now, all of that may become complicated. Sounds familiar? That's because similar moves have been made earlier by Netflix and Disney+. And although they did not meet with enthusiastic reception, they didn’t seem to halt the rising financial figures.

What are the subscription plans for Max?

Currently, the platform offers three main packages:

• Basic – with ads, for those less demanding,

• Standard – without ads, but with a limitation on image quality,

• Premium – the only plan offering 4K streaming with Dolby Atmos.

And unfortunately, only the last one provides a sense of full "cinematic quality". So if you are counting on truly cinematic experiences – you need to dig deeper into your wallet.

When will the new model reach Europe?

So far, the company has remained silent about the introduction of “Extra Member” in other countries, including Poland. But looking at global trends – it’s surely just a matter of time. Let’s hope we can enjoy a bit more freedom before the next payment.

PS: Just out of curiosity – have you seen the new episodes of The Last of Us? What do you think about the next season with the mushroom apocalypse? 🍄