Michał Stekla
Large-screen televisions, which just a few years ago seemed like a luxury or equipment reserved for the wealthiest film enthusiasts, are now boldly making their way into our homes. One of the companies that has just confirmed its strong position in this segment is Hisense. According to recently published data, this manufacturer has once again secured the top spot in the global rankings for 100-inch televisions.
For those following the RTV industry, this may not come as a great surprise. Hisense has been trying to clearly establish its presence in the large screen market for several years, which is evident not only in the numbers but also in its product strategy. In 2024, the company has once again maintained its lead, and that speaks for itself: they must have a good idea of how to reach increasingly demanding audiences.
Interestingly, it's not just about the dry fact of "highest sales." It's also about the fact that 100-inch televisions, once associated with showiness and excess, are becoming something increasingly accessible. Indeed, it is still an expensive affair; however, the drop in panel prices, the growing popularity of laser technology, and the improving picture quality mean that a larger screen is no longer just a luxury for a handful of enthusiasts.
Hisense is leveraging this trend. According to the latest statistics, the brand not only sells a lot but also manages to deliver models for various markets, taking into account local preferences and tailoring its products to needs. As a result, the consumer not only sees the name "Hisense" at the top of the supply charts – they simply have more and more real options in stores or online to buy a large television of this brand.
The year 2024 shows that the sector of 100-inch screens is doing quite well, and Hisense, maintaining its leading position, confirms that this niche is ceasing to be a niche. If the trend continues, more and more of us, when looking for a large television for our homes, may look a little more boldly at these really large sizes, and on the shelves (or rather walls) of stores, we will more frequently see the Hisense logo.
