Philips OLED television with a new operating system?!

Philips surprises the American market by presenting an OLED television with the Roku TV system. Until now, the brand has primarily been associated with televisions on the Google TV platform and its proprietary Titan OS. The new model stands out not only for its inclusion of the Roku system but also for the absence of Ambilight, a technology that has become a hallmark of Philips televisions in Europe.

What is Roku TV?

Roku TV is one of the most popular smart TV systems in the United States; however, until now it has mainly been used in budget televisions with LCD panels. The new Philips model aims to break this trend by applying it in a television with an organic panel. The television itself offers what we see in most OLEDs, namely infinite contrast, excellent motion fluidity, and many features for gamers. It also includes HDMI eARC and a 2.1 sound system with Dolby Atmos support.

Specification

Philips 974 OLED Roku TV

Screen size

65 inches

Panel type

OLED

Resolution

4K UHD

Operating system

Roku TV

Refresh rate

120 Hz

HDR support

Dolby Vision IQ, HDR10+

HDMI

2.1 (4K120), eARC

FreeSync

Yes

Sound system

2.1, Dolby Atmos

Price

1300 USD, around 5000 PLN

Availability

(USA)

New Remote on Board Philips

An interesting feature is the remote included with this model. It differs significantly from those we know from European Philips televisions. It is much smaller, devoid of most buttons, and has a characteristic, "capsule" appearance, which fits into the minimalist philosophy of Roku TV.

Comparison of the Philips remote control US vs EU

Philips 974 OLED Roku TV – price

The new Philips OLED television (series 974) is available exclusively in a 65-inch size and has been introduced for sale in the American chain Sam's Club. The price is $1300 (about £5000), making it one of the more affordable OLED models on the market, although LG B4 and Samsung S85D, which we have tested for you, may be a decent budget alternative.

How does it compare to other Philips televisions?

In Europe, Philips offers a wide range of televisions, including many OLED models with Google TV and the proprietary Titan OS. The majority of them are equipped with Ambilight, which sets them apart from the competition. The absence of this technology in the new model for the American market raises questions about the company's strategy and potential plans for Roku TV's expansion into other markets.

At this moment, for the European consumer, the Philips 974 OLED Roku TV remains a curiosity. As is known, in Europe, the production and distribution of televisions of this brand is handled by TP Vision, which has been consistently developing its own operating system, Titan OS, in recent years. Would you like to see Roku TV in Philips televisions on the European market? Let us know in the comments!

Source: flatpanelshd.com