Samsung unveils its vision of future televisions at the fair in Frankfurt

During the March event "World of Samsung" in Frankfurt, the company focused on integrating artificial intelligence with televisions, which have maintained their position as the global sales leader for almost two decades. The presentation covered both technological innovations and a long-term support strategy for users.

AI as the new standard in televisions

The latest models of Samsung televisions – including OLED, QLED, Neo QLED, and lifestyle The Frame – are set to utilise AI algorithms for dynamic image optimisation. The AI Picture Optimizer system analyses each frame in real time, adjusting brightness, contrast, and colour according to the type of content displayed. The company emphasises that the goal is to eliminate manual adjustments to settings by viewers.

Support for quantum dot technology is also evolving. The Color Booster Pro aims to expand the colour range by using semiconductor nanoparticles. Samsung highlights that since 2015, it has been gradually phasing out cadmium in favour of safer indium-based compounds, which are significantly safer for humans.

Art in the Living Room and Cinema at Home

In response to the trend of personalisation, Samsung is expanding the Art Store – a digital art gallery that will now also be available on QLED, Neo QLED, and Micro LED televisions, not just in The Frame series. From 2025, the collection is set to include over 3000 works from 70 institutions, including partners of Art Basel.

Gaming Monitors Without Compromise

The gaming segment will be powered by new Odyssey monitors: the 27-inch OLED G8 with a 4K/240 Hz display and the 49-inch G9 with a 1000R curvature. Samsung also announces the implementation of the AI Game Mode, which detects the genre of the game and automatically configures the image parameters. The Gaming Hub service is set to facilitate access to streaming titles without the need for a console.

Longevity in a Package

The company has committed to providing seven-year updates for the Tizen system (with One UI interface) and the Knox Matrix security platform for televisions from 2025. This is a response to criticism regarding the short support cycle for smart TVs.

Although Samsung also mentioned the integration of televisions with the SmartThings ecosystem and Galaxy S25 series mobile devices, it is the new TV models that remain the mainstay of the strategy for the coming years. (at least for us 😉). According to the company's data, it has also been leading in soundbar sales for 11 years, which – as emphasized – complement the cinematic experiences in the comfort of home.

More details will be revealed as we approach the premieres of individual models. For now, Samsung declares that the 2025 offer will include televisions ranging from 24 to 115 inches, however, prices remain undisclosed for now.

Source: Samsung