
Samsung raises the bar once again in the television market, presenting the OLED line for 2025 and the impressive 115-inch QN90F model. The tech giant is focusing on both innovations in OLED technology and gigantic LCD screens for true cinema enthusiasts. What's new in this year's offering?
OLED at a new level: S95F, S90F and S85F
S95F – the flagship with two faces
S95F, as the direct successor to the acclaimed S95D model, retains the matte QD-OLED panel known from last year, but now introduces a new 83-inch variant. Interestingly, this largest size uses both QD-OLED and WOLED panels supplied by LG Display. We are still unsure which variant of the matrix will hit the European market, and whether the WOLED panel supplied to the flagship model will resemble the novelty we will see in the LG G5 model. This is a certain innovation in the S95 series, which has so far relied solely on QD-OLED technology. Samsung declares that the brightness of the new QD-OLED panels can reach up to 4000 nits; however, such values in practice, especially after calibration, are unlikely. Additionally, the S95F supports a refresh rate of 165 Hz, which will please gamers and enthusiasts of smooth images and is intended to be a kind of competition for the LG G5 model.


S90F and S85F – wide range of sizes
The S90F and S85F models will also make use of WOLED panels. The televisions are expected to be available in sizes ranging from 42 to 83 inches, but it is worth noting that the smallest variant may not be available in all markets. Both models are intended to be more affordable alternatives to the flagship S95F, though specific differences in picture quality will only be known after initial tests. Against their predecessors – S90D and S85D – better optimisation and minor improvements in image processing are to be expected.
115-inch giant – QN90F
Samsung has not forgotten about the LCD television segment. The biggest surprise here is the QN90F model with a diagonal size of 115 inches. It is a massive screen equipped with Mini LED backlighting and an advanced local dimming system. The slightly smaller QN80F (100 inches) also uses Mini LED, but we will only know the differences in picture quality between these models after practical tests, which we are eagerly awaiting.
Samsung's announcements for 2025 sound impressive, but it's worth approaching them with a degree of scepticism. The declared brightness values, processor performance, and panel quality are currently just promises from the manufacturer. It is important to pay attention to the differences between the QD-OLED and WOLED panels in the S95F series and to consider whether the gigantic 115-inch QN90F will actually meet the expectations of home cinema enthusiasts.
MODEL | Size | Type | Refresh Rate | Processor |
---|---|---|---|---|
S95F | 55, 65, 77, 83 | QD-OLED (55-83"), WOLED (83") | 165Hz | NQ4 AI Gen3 |
S90F | 42, 48, 55, 65, 77, 83 | WOLED | 144 Hz/ 120Hz | NQ4 AI Gen2 |
S85F | 42, 48, 55, 65, 77, 83 | WOLED | 120 Hz | NQ4 AI Gen2 |
QN90F | 115 | Mini LED | 144 Hz | NQ4 AI Gen3 |
QN80F | 100 | Mini LED | 144 Hz | NQ4 AI Gen2 |
Samsung has revealed its cards, but we will have to wait for the first tests for a real verification of these promises. On paper, everything looks good – high brightness, a wide range of sizes, and improved image processing processors. The question is whether the declared changes will actually translate into the image quality that consumers expect. One thing is certain – the year 2025 looks promising for the television market.