Tomasz Wadowski
New Releases from SONY 2025!
Sony usually does not like revolutions – instead of turning everything upside down year after year, it prefers to refine what already works well. This strategy is evident in the television offerings for 2025. The Japanese have prepared a lot of new features for you, but without excessive fireworks – instead, there are a few very interesting models, improvements where it made sense, and… comebacks. Yes, some well-known televisions from 2024 are staying with us for another season – because if something works, why change it? Instead of throwing themselves onto the market with ten 'new' models that differ mainly by name, Sony has opted for consistency and quality. In the 2025 lineup, we will find a new OLED, refreshed MiniLEDs, and a few surprises in the lower segments. Importantly – all the new models have been organised in a more logical way, making it easier to figure out what is what and for whom.
Alright, let's take it step by step – what new offerings will you find in Sony's 2025 lineup?
Sony Bravia 8 II – successor to the A95L with QD-OLED and a lower price?
Everyone seems to have been waiting for this model, especially those who were impressed by A95L, but didn't necessarily want to spend that much money on it. The Bravia 8 II is the direct successor to the already iconic A95L and – according to Sony – is meant to be not only more affordable but also better in several key aspects.
The most important thing? QD-OLED stays. Yes, you heard that right – the rumours that Sony is abandoning panels from Samsung Display and switching to tandem RGB technology have yet to be confirmed. The new Bravia 8 II also utilises QD-OLED, and in a refreshed version. The manufacturer claims that the new panel is to be 25% brighter than in the A95L, which clearly suggests that we are talking about a newer generation of display – perhaps from the same series as this year's Samsung panels in the S90 or S95 models.
For now, the Bravia 8 II will come in just two sizes: 55 and 65 inches. There is no official information regarding a larger 77-inch variant – neither confirmation nor denial. It is possible that Sony is preparing something bigger for the second half of the year, but for now, fans of large screens will have to be patient. Moreover, Sony is also announcing further improvements in image algorithms, and the model itself is intended to be the natural choice for those seeking a top-of-the-line OLED for home cinema, but not necessarily needing the full "premium premium" package, like in A95L.
Sony Bravia 5 – MiniLED instead of Full Array and six times more zones
It's time to say goodbye to the well-worn X90L – Sony officially introduces its successor, the Bravia 5. This model is designed to build upon all that was good in the X90L… and to correct what was starting to feel outdated. The most important change? Goodbye to Full Array Dimming, welcome MiniLED technology.
Bravia 5 receives a completely new backlight – Sony claims that the new model has as many as six times more dimming zones than its predecessor. This means we can expect significantly better black levels, higher contrast, and fewer issues with halo effects. And you know what? This is really great news – because if Sony could already extract excellent picture quality from a limited number of zones before, now, with this setup, it could be truly outstanding. The television will be available from 55 inches up to 98.
Of course, on board we find the Processor XR, the well-known engine responsible for real-time image and sound analysis. A novelty is the increasingly prominent AI feature in the TV world, which is designed to help with even better management of image and sound. Bravia 5 also receives Voice Zoom 3 – an enhanced technology that improves dialogue clarity, especially in dynamic scenes.
Sony Bravia 3 – a modest refresh of the basic model with Google TV
Sony also does not forget about its cheapest segment – in the offer for 2025 there is a place for Bravia 3, the successor to the well-known (though not necessarily beloved) model X75WL. It's simply a classic refresh of the basic television with Google TV on board.
The model will be available in a wide range of sizes – from 43 to 85 inches – so you will easily find something suitable for a smaller room as well as for the living room. Unfortunately, the predecessor had its issues – primarily rather a high price for the offered capabilities. Did Sony learn any lessons from this? Hard to say. We will find out when the first units reach our test tables. 😉
As for the innovations, the manufacturer announces improvements in the algorithms responsible for image processing and brightness management. It is supposed to be slightly better, although we don't expect any revolutions here – it is still a television for everyday use, with an emphasis on simplicity, access to applications, and reasonable image quality.
The 2024 models are staying with us!
New products are new products, but Sony is not closing the door on last year's models. In the offer for 2025, the Bravia 9, Bravia 8, and Bravia 7 that you know well will still be available – and we have even tested some of them already.
And now a fun fact: there will be two different Bravia 8 models available – this year's (that is, the "new II" with QD-OLED) and the earlier, still current version from 2024. This might cause some confusion when purchasing, so it is worth checking the model designations carefully before adding them to your basket.
If you are looking for a tried-and-true model from last season, these three options will still be available for sale and may be more attractive in terms of pricing:
New Sony Soundbars 2025
Although soundbars have not yet arrived in our editorial office, it is worth mentioning them now – as it seems that Sony is significantly enhancing its audio offerings. And there’s really no other way to put it – the two most important new releases sound (both literally and figuratively) really promising.
The first of these is the Bravia Theatre Bar 6 – the successor to the popular G700 model. The new soundbar features a 3.1.2 configuration, which means three speakers at the front, a subwoofer, and two upward-firing effect channels, indicating that it supports Dolby Atmos and DTS:X. Sony also boasts integration with AI technologies, including Voice Zoom 3, which is responsible for improved clarity of dialogues. For someone looking for a cinema-like sound without cables running across half the room – this could be quite a sensible option.
The second novelty is the Bravia Theatre System 6, which is a sort of more complete audio set – this time with wireless rear speakers. And now the most important thing: unlike older models like S40R or S20R, here we have full support for surround sound – Dolby Atmos and DTS:X. And that makes a huge difference. Finally, the rear satellites are not just an addition; they genuinely support the spatial sound.
As a bonus – accessories. To the existing Sony soundbars, a new subwoofer Bravia Theatre Sub 7 and Bravia Theatre Rear 8 speakers are added. Will they be compatible with a greater number of models? Everything suggests that they will.
Without a doubt – the biggest changes in Sony's offering for 2025 are three models: Bravia 8 II, Bravia 5 and Bravia 3. These are setting the direction for this year – OLED with a new QD-OLED panel, MiniLED in the mid-range, and a basic model with improved picture quality. Each of them targets a different audience, but they all have one task: to maintain the brand's position in an increasingly challenging market.
The truth is that Sony – although associated with quality and prestige – must fight harder for customers' attention. Chinese competition is gaining strength, and even giants like Samsung and LG are feeling the pressure and are pushing their price and technological boundaries. Sony cannot afford missteps – every model must be well thought out and meet specific needs.
Will the new line of televisions meet users' expectations? We will answer that question only after testing, which we hope will happen soon! Let us know which model you are looking forward to the most!
