Hisense U7NQ vs Samsung QLED Q80D

The Hisense U7NQ 65 television showed considerable potential on the luminance chart, exceeding the 1000 nits barrier and easily achieving very high brightness results in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones fails to respond adequately — in this case, it significantly dims small elements such as the moon or the light from a helicopter. The bright light that should dazzle us is too dim to be considered HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to represent most film scenes well.

In the context of HDR, the Samsung Q80D television achieves very positive brightness results in the tested film scenes, where the frame is filled with light, reaching values from 600 to 900 nits, allowing the user to experience a great juiciness of the image. Such results allow the user to feel the difference between HDR and SDR quality. Unfortunately, problems arise in situations where small light effects occur against a dark background. In such cases (e.g. test pattern 4 from the film Sicario 2), a noticeable drop in brightness can be observed, caused by the large sizes of the dimming zones used here. This limitation, combined with the dimming algorithm, affects how the television handles small bright elements against a dark background. At that point, we may perceive an unwanted lack of brightness, and the HDR effect resembles that of SDR.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undoubtedly Filmmaker Mode. Despite its name, this mode has its issues: white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the oversaturation of red, both in 4K and HD content. The Colour Checker test confirms these errors — deviations of samples towards inappropriate hues are visible. As for brightness characteristics, the gamma responsible for HD content shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve reveals the television's struggles with displaying small bright elements, as confirmed by the previously described paragraphs.

In "Filmmaker" mode, which is the best choice out of the box, the Samsung Q80D TV shows solid colour reproduction. For SDR content, a visible drop at the beginning of the gamma curve suggests that details in dark scenes may be less pronounced, impacting the overall viewing experience. Regarding white balance in SDR content, while it is generally accurate, significant drops in blue colour when screen coverage exceeds 70% can result in less natural hues in bright and dark scenes. Users may notice that some blue elements in the image may appear less intense, and the overall colour will have a warmer tint.

In contrast, for HDR content, the EOTF curve being above the reference line for most of the time indicates that the TV may struggle with accurately reproducing brightness and details in the brighter areas of the image, which may be disadvantageous for the viewer. It is also worth noting the substantial drop at the beginning of this graph, indicating that the TV has difficulties reproducing brightness in the darker areas of the image, as seen in the contrast and black tests, where several scenes were unable to showcase the full capabilities of the TV's brightness. In terms of its white balance, the initially good results on the graph are promising, but the sharp drop in red colour, which significantly falls down, combined with a large increase in blue colour, may lead to inaccuracies in reproducing certain skin tones and other key colours. This phenomenon may be noticeable to viewers in scenes where colour details are crucial.

Hisense televisions offer many image correction tools that allow users to adjust settings to their own preferences, which is why we decided to take advantage of these capabilities to bring the image quality closer to a reference standard. In terms of white balance, we were able to eliminate the dominance of the red colour, resulting in more neutral hues, which allowed for a more realistic image in both 4K and HD materials. We observed similar improvements in brightness characteristics. The gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail reproduction in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which corresponds to brightness in 4K materials. At first glance, the EOTF value appeared nearly perfect, but detailed tests showed somewhat different results. When we examined it more closely — especially using the filter on the right side of the EOTF chart — we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, particularly if they are keen on bringing the image quality closer to professional reference standards.

The film mode after calibration looks significantly better than the one you can see when taken out of the box. Samsung offers an advanced range of calibration tools in its televisions. Among them are 2- and 20-point greyscale adjustment and CMS (Colour Management System). Both in HDR and SDR mode, the white balance has improved significantly, although there are minor errors at the end of the graph in the case of HDR content. The contrast has also been greatly improved, and the gamma curve responsible for SDR shows better results. However, when it comes to HDR, the EOTF curve in the television seems to be at an ideal level at first glance. Yet, when we delve deeper and enable the EOTF graph while watching films, we may notice that all the lines of the curve are above the reference line. One could even say that the television is "cheating" when playing film materials. Such a situation, where the EOTF curve is above the reference line, makes the screen – although it may seem brighter, which some users may find attractive – lose detail in the darker parts of the image. In practice, this means that in scenes with a lot of shadows or dark elements, the television is unable to accurately render the details that should be visible.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" function in the test sequence, we did not notice that the function made any difference — we recommend turning it off. As for upscaling, the television handled our model reasonably well, and the branches in the background are not overly jagged — the image appears quite plastic. However, it was slightly cropped by the so-called overscan.

Samsung Q80D performs very well with low-quality materials. The noise reduction works on the principle of gentle grading, making it very effective in smoothing out unwanted image disturbances. Unfortunately, this same effectiveness also causes elements that should not be smoothed, such as film grain, to become blurred. For those who value a pliable, smoothed image more, this can be seen as a significant advantage, especially for lower-quality content.

When it comes to image scaling, Samsung Q80D stands out positively in this aspect, significantly enhancing viewing comfort. The television handles the conversion of lower-resolution materials well, improving their quality and detail. For example, in the attached image with the model, there are no visible artifacts or excessive fraying of branches, which attests to the advanced image processing technology.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth movement. For film enthusiasts, two functions are available: judder reduction and motion blur reduction. The judder reduction function minimises the effect known as judder, or unpleasant jumps in the image, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for ghosting, the television has a good response time, meaning excessive ghosting is not visible, except in specific situations, such as the test with the little green man on a dark background. In such cases, slight artefacts may appear, but overall the television handles dynamic images well, providing satisfactory motion quality.

The Samsung Q80D television stands out very positively in terms of motion fluidity and motion blur reduction, primarily due to the applied 120Hz panel and above-average response time of the panel. Users have two options for adjusting fluidity: "Motion Smoothing," which allows for adjustment of smoothness on a 10-point scale, and "Blur Reduction," particularly effective at higher refresh rates, improving the sharpness of rapidly moving objects. In the UFO test, no motion blur is visible behind the moving object, and the image is not cloned forward, indicating a lack of overshoot effect.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The television supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures that the image adapts to varying frames per second, eliminating stuttering and screen tearing. Additionally, there is an ALLM (automatic low latency mode) feature, which automatically switches the television to game mode, minimising input lag.

The television also supports Dolby Vision, which is particularly important for gamers who appreciate high contrast and rich colours in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to the most important settings during gameplay, as well as support for G-Sync technology, further reducing screen tearing effects.

Unfortunately, despite a wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the other features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Samsung Q80D television is a true gem for gamers. It is equipped with four HDMI 2.1 ports, which is a rarity, especially in this price range. This allows users to enjoy features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz in 4K resolution. These features ensure smoothness and responsiveness of the image, which is a key aspect during dynamic gameplay. The television also supports HGIG (HDR Gaming Interest Group), enabling optimal display of HDR content in games. Additionally, it is equipped with a Game Bar that allows quick access to gaming settings. Users of Nvidia graphics cards will also be pleased thanks to the implementation of G-Sync. This feature eliminates stuttering and screen tearing. The only downside is the lack of support for Dolby Vision mode, which may be disappointing for users looking for this HDR format. It is also worth mentioning that since 2022, thanks to a partnership with Microsoft, Samsung televisions offer the Xbox Game Pass application, allowing for cloud gaming. This is an additional advantage for gamers who want to access a wide library of games without the need for a console.