Samsung OLED S95D vs Sony Bravia 7 (XR70)

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding values of 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the television maintains a high level of picture quality. A significant advantage of QD-OLED technology is its ability to maintain high brightness even in the smallest elements against a black background, which is rare in LCD and mini LED televisions. As a result, every scene dazzles with strong lighting effects, regardless of the size of the illuminated area. Only in the brightest scenes with large light areas does brightness slightly drop, which is typical even for standard OLEDs produced by LG. Additionally, the quantum dot coating has achieved an unprecedented high coverage of the BT.2020 colour gamut at 88%.

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

On the Samsung S95D, the mode that best reproduces colours is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the picture in this mode may appear slightly warmer to the viewer, it provides significantly more detail compared to the standard or dynamic mode, which is always oversaturated and artificial. The Filmmaker mode is therefore the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain errors that affect the overall quality of the displayed scenes. An example is drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the hues lean towards cooler tones. The image is dominated by blue hues, and the entire colour spectrum is distorted. As can be seen in the picture below, the little boy from the film appears in cooler tones, making him look less natural. When it comes to the brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest problem arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, shows that the television sometimes "messes" with the image in real film scenes. This causes the picture to be slightly brightened in some scenes and darkened in others.

Samsung S95D offers quite good factory colour reproduction, but it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

How much can the picture quality of a television change after calibration? After performing calibration on the Samsung S95D, the white balance was significantly improved, eliminating any major errors, which allowed for a more natural and harmonious colour reproduction. In the case of 4K content, there are only minor imperfections, which do not affect the overall picture quality. Thanks to calibration, viewers can now enjoy more balanced tones, allowing for a better representation of the filmmakers' intentions. The contrast has also improved, and the gamma shows even better results. This means that the differences between the light and dark areas of the image have become more pronounced, translating into better depth and detail in scenes. As a result, shadows gained more detail, and bright areas are no longer overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the television handles dynamic scenes. Nonetheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the filmmakers' intentions. The television handles subtle tonal transitions and contrast better, making it more suitable for watching films and high-definition programmes. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

How does the television handle tonal transitions in lower-quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

Regarding digital processing, the entire image — from branches to model figures — has been well rendered, without any jagged edges or heavily visible contours. However, we must draw attention to one issue: the image is slightly cropped. Nevertheless, the television performs excellently, and details in lower-quality materials are still noticeable and well-defined.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

The Samsung S95D television, equipped with a refresh rate of 120 Hz (and even 144 Hz in the appropriate PC configuration), offers excellent motion smoothness. Samsung provides a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their preferences - whether the image should be more cinematic/frame-like or more theatrical/smooth. In UFO tests, the OLED matrix shows its advantages, eliminating any blurring. The lightning-fast pixel response means that dynamic movements are reproduced with unparalleled precision.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The Samsung S95D TV is perfectly suited to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not provide full bandwidth of 48Gb, but they are still sufficient for achieving appropriate resolution and smoothness. Thanks to these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. Through it, gamers can access a wide range of titles directly on the TV, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments of parameters such as changing the aspect ratio, which can be extremely useful in various games and gaming modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the TV still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with outstanding picture quality, creating a complete package for any gamer.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.