Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.