Compare: Sony Bravia 7 (XR70) vs LG OLED C4

Testing the Sony Bravia 7 quickly revealed that this television is capable of quite a lot. Although it is the "lowest" model from the Japanese manufacturer in the new 2024 range, it certainly does not feel like a compromise. The picture impressed us with its depth of black and the detail in bright scenes – thanks to the Mini LED technology, which makes a difference. When playing films in Dolby Vision, it was immediately noticeable how much HDR adds life to every scene. The intense colours and excellent dynamics made watching evening screenings a true pleasure for us. Daily use of this television also pleasantly surprised us. The Google TV system worked flawlessly, and the choice of apps was extensive enough that we had no trouble finding everything we wanted to watch. The backlit remote is a small but practical addition – in the evenings, we greatly appreciated not having to fumble around for buttons. Older content that we watched gained quality thanks to the advanced image processing. When we checked the television for gaming, it also left a good impression on us. The 120 Hz refresh rate provided a smooth image, and the low input lag allowed us to enjoy fast and dynamic gameplay. We particularly liked the Game Bar feature – easy access to settings during gameplay is something every gaming enthusiast will appreciate. The television handled even more demanding titles excellently. However, not everything was perfect. Only two HDMI 2.1 ports, one of which is intended for eARC, may be an issue if someone plans to connect several devices simultaneously. Additionally, when we watched the television from an angle, we noticed that the picture quality was not as good as when viewed straight on – the lack of a layer to improve viewing angles was noticeable here. Nevertheless, the Bravia 7 is a television that pleasantly surprised us. It combines excellent picture quality with functionality that works well for both everyday use and during evening screenings or dynamic gameplay. The minor limitations are noticeable, but they do not overshadow the whole, which definitely deserves the attention of a buyer.

LG C4 is a television that, in its price range, will likely have no competition for many users. Thanks to its extensive capabilities, it will appeal to those looking for a television not only for films and series but also for gaming. The advanced WebOS system and a remote control that functions like a mouse will certainly be a significant convenience in everyday use, making it likely that we will stick with this brand for much longer. The OLED panel implemented by the manufacturer, resulting from over 10 years of history, shows that this brand has not yet said its last word. The brightness results in HDR materials are very solid and can deliver an incredibly dynamic and deep image. It is worth mentioning the excellently implemented dynamic tone mapping feature, which makes HDR10 content look almost as good as Dolby Vision. And when it comes to fidelity to artistic vision, one cannot overlook how calibratable LG televisions are, allowing considerable freedom for calibrators and classic calibration for home users, as well as 3D LUT for professionals. However, if we are looking for a gaming television, then the LG C4, like most of the manufacturer’s OLED televisions, will be an ideal choice. With the implementation of HDMI 2.1 ports and the full utilisation of their potential, we can enjoy incredibly smooth gameplay with all the benefits, such as VRR, ALLM, FreeSync, and G-Sync. Of course, the panel, with a maximum refresh rate of 144 Hz and an advanced motion smoother, will also provide a very smooth and sharp image during the broadcast of various sporting events. It is hard not to give a high rating to LG OLED C4, as a television in a similar price range with such advanced features is difficult to find among the competition.

The Sony BRAVIA 7 television with a VA panel and MiniLED backlighting technology offers excellent black quality. The tested 65-inch variant is equipped with 512 dimming zones, which allows for very good contrast, particularly in demanding movie scenes. Naturally, larger sizes of the television have more zones, positively impacting contrast and image depth. During testing, in scenes from the film "Oblivion," the BRAVIA 7 performed excellently in capturing dark and light areas, providing decent separation of lights (the light effect did not blur into a large spot) from deep black. However, as is often the case with televisions featuring local dimming, certain difficulties arise with small, bright light elements. In more demanding segments (e.g., scenes 4 and 5), it is noticeable that the television "struggles" to maintain high brightness of these elements, affecting the contrast – bright objects are either too dark (resulting in poor contrast) or a slight halo effect appears around them. In a scene from the film Sicario 2, the action of the zones can be seen, causing the aforementioned effect, but it is slight. Despite these minor imperfections, the overall impression is positive – the local dimming algorithm works really well, ensuring that the image maintains high contrast, and the quality of black and details is satisfying.

LG OLED C4, as the name suggests, uses an organic panel of its own production. This series definitely ranks among the most recognisable on the market. Over 10 years of experience in the construction of self-emitting panels has allowed for the refinement of each subsequent design, with the models from the 2024 vintage being the epitome of this. Of course, the use of this type of screen enables the achievement of impeccable contrast and blacks, allowing for immersion in the world created by the director. This is made possible by the OLED panel, characterised by the absence of conventional backlighting, with current passing through organic pixels instead. This allows for super-accurate control of the image, thereby eliminating issues such as the dimming of delicate fine details or the halo/blooming effect. Looking at both of our test scenes, we can observe two things: perfect separation of lights and a whole plethora of details in the film "Sicario 2".

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, allowing for a very realistic image. Of course, none of them surpasses the magical thousand, yet the combination of such results and unlimited contrast and black effectively boosts the outcome optically. The last of the scenes, featuring a full-screen burst of sunlight, is actually less bright than the others, although it still represents a commendable level. It is also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will allow for achieving extremely vivid colours.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

The best factory mode implemented in the tested television was "Filmmaker". It was this mode that we used during all tests. This mode proved to be quite good in terms of colour reproduction; however, other shortcomings effectively detracted from the enjoyment of viewing. Starting with the most basic aspect, the white balance, it was easy to notice that it was marked by a dominance of red, which overall changed the characteristics of the image. We could thus see a strong yellowing of the whites and a shift of all colours towards warmer shades. The gamma, which is a curve just as important, if not more so, was quite significantly lowered, resulting in a considerable drop in contrast, except at the beginning of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Taking a closer look at films with a wide dynamic range, we can observe exactly the same phenomenon of yellowing of the white balance as in films with a standard colour palette. The EOTF curve, which replaces our gamma curve, is practically perfect and cannot be faulted.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We therefore used them to model the image in the way that the director intended. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates that this is how a film should look. It is worth looking at the colour errors on the "ColorChecker" palette here, where practically none of them exceeds "1", apart from two samples.

The Sony XR70 television handles gradation excellently. In the test sequence, only a few scenes exhibit slight issues with tonal transitions in dark areas; however, most of these problems disappear when the gentle gradation option is switched on. Generally speaking, the television offers great gradation that will satisfy even the most demanding users.

The fluidity of tonal transitions in LG televisions has always been a fairly sensitive issue, as the manufacturer, despite impeccable performance in other areas, has almost always struggled to get this right. The results of the assessment of the fluidity of tonal transitions in the tested television were quite good, and the problems are mainly visible in darker scenes, such as the last two scenes. Interestingly, this is a result that is definitely better than the highest model from the manufacturer, namely the LG G4.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

Once again, we will take a look at the function responsible for smooth gradation, but we will also address the one that aims to improve the quality of lower-quality materials. The default smoothing of tonal transitions, as we have seen, was not the worst, but it can still be improved. The function has a slider, which allows us to adjust its strength. We recommend using the first one, as it yields very good results and does not blur important details.

Image scaling in LG C4 is quite good; however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. Admittedly, there are jagged edges on the trees, but this is not a major issue compared to other manufacturers.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the television to a very powerful PC. In other cases, we will be operating at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sport or content with a lot of motion dynamics. For those requiring high fluidity of the image, the manufacturer has implemented a multi-step motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set within a range from 0 to 10, with each degree affecting the degree of smoothing, allowing everyone to find their golden mean.

The LG OLED C4 panel features an average response time of less than 1 ms (which directly results from our measurements), allowing for an incredibly clear image that is unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly visible in the pictures from the "UFO Test," showing no trailing blur behind the object.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

We can already say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of compatibility with consoles and PCs. Thanks to the implementation of four full bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has included all features that enhance the gaming experience, among which we find simultaneous support for FreeSync and G-Sync technology. With such a tandem, gamers with a graphics card from AMD or Nvidia can confidently opt for C4. However, what should delight the players requiring the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The first is particularly important as it works with extremely low input lag in all settings.

A standard in the Korean manufacturer's televisions is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly" without the need to exit the game. It also enables image adjustments for visually impaired individuals, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is, of course, due to the panel's design and the absence of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all of the manufacturer's OLEDs equipped with high refresh rate panels and HDMI 2.1 ports, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible performance in gaming, C4 will be an ideal choice.

Sony BRAVIA 7 delivers exceptional results in terms of input lag, particularly with 120 Hz content, where the delay is around 11 ms – this is an excellent result that will satisfy even the most demanding gamers. The Dolby Vision mode also deserves recognition, as it is usually associated with higher input lag, but here it works really well, providing a comfortable gaming experience. However, we deducted 0.3 points for the results above 20 ms for 60 Hz content, although we believe that for most users, this difference is more of a placebo effect.

The input lag of the LG C4 is at an incredibly low level in every scenario. Even the most dedicated gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is just 5 ms. It is also worth noting that the lag at the same settings but with Dolby Vision HDR enabled remains unchanged, which is not so obvious with the competition. Therefore, it deserves the highest rating and recommendation.

The Sony BRAVIA 7 TV performs well when working with a computer, providing clear and readable fonts. An input lag of 11 ms is also an excellent result that will satisfy users using the TV for gaming and work. However, it should be noted that in the case of grey letters, a slight fading of some pixels can be observed, which somewhat deteriorates the readability of darker fonts, for which we deducted a few points.

LG C4 in combination with a PC performs excellently, thanks to a very low latency of just 13.5 ms, which is practically an instantaneous response between the mouse, eye and screen. A particularly important issue when working on the screen is the readability of text, which in the case of the tested television is very good. However, it is worth noting that to achieve sharp fonts, you need to enable the passthrough option in the settings.

The RWBG pixel arrangement has no significant impact on the display of fonts or letters, which is a considerable advantage over Samsung's QD-OLED panels. Users of both computers equipped with the Windows operating system and macOS will certainly be satisfied with the experience on the screen of the tested television.

The Sony BRAVIA 7 television has poor viewing angles, which is characteristic of VA matrices. The picture quickly loses quality when viewed from a greater angle – colours become washed out and contrast decreases. Considering the price of the device, it is a pity that a coating was not applied to extend the viewing angles, which would certainly improve the watching comfort from different spots in the room.

The undeniable advantage of OLED panels is their efficiency in the context of group viewing, that is, from various angles. LG C4 maintains very good contrast, colour saturation, and fidelity. Although this is not the result of organic televisions supported by MLA technology, it cannot be said that anyone who purchased the device was dissatisfied with the results obtained. However, it should be noted that at sharp angles, a slight greenish tint can be observed. This is a characteristic feature of WRGB panels from LG, without the aforementioned microlens technology, and unfortunately, there is nothing that can be done about it.

BRAVIA 7 performs excellently when watching in bright environments. The satin coating effectively reduces reflections while simultaneously minimising the blurring of elements to the sides, resulting in very good visibility during the day. A brightness level of 1000 cd/m² in SDR mode is astonishing and ensures that the image remains sharp even in heavily lit rooms.

The maximum brightness of the television in SDR materials is 367 nits. For an OLED television, this is a very good result that allows for quite comfortable viewing during the day. It is worth noting two things. Thanks to the glossy coating of the screen, reflections are held well in place and do not spill over onto the rest of the display. The second issue is the brightness of the screen at 100% white fill, which hovers around 220 nits, a remarkable result, as until recently OLED televisions in this range could only "boast" of brightness that was half as much. This means that conditions for watching, for example, winter sports will be very good.

Sony Bravia 7 runs on the Google TV system, which offers an intuitive and quick interface, allowing easy access to a multitude of applications. Google Assistant supports the Polish language, making the use of the television even more convenient and personalised. The interface is clear, and access to features and applications is quick and trouble-free. It is worth mentioning the remote control, which is charged via a USB-C port. Additionally, the remote is backlit, which significantly facilitates its use at night.

Sony Bravia 7 offers wide-ranging capabilities that will satisfy most users. The ability to record programmes and easily connect devices via Bluetooth are significant pluses. Unfortunately, it lacks the Picture-in-Picture (PiP) feature, which could prove useful for watching two sources of video simultaneously.

XR70 stands out with its practical and elegant design. The television is equipped with a 4-position stand, allowing it to be adapted to various spaces and settings – this is particularly useful when we seek flexibility in interior arrangement. Additionally, the slim aluminium frame gives the device a modern and stylish appearance. Although it is not as slim as some competitive Korean models, it still looks very attractive and solid.

LG uses the well-known proprietary WebOS system that has been around for many years. The system offers practically all the most important applications, and the few that are missing can be counted on one hand, such as CDA or KODI. It is also worth mentioning that the modern web browser and the remote control with a built-in mouse allow for convenient use of streaming services in this way, if there is no built-in application.

WebOS also features a highly valued ability to perform operations with a cursor that appears when the remote control is in motion. The convenience of such a function is invaluable when typing in queries or passwords for portals. WebOS, like most systems, also supports features such as screen mirroring, AirPlay, voice search in Polish, and the ability to connect headphones via Bluetooth. On more practical matters, WebOS allows simultaneous use of headphones and the TV speaker, which will certainly be a big help for people with hearing impairments. Among the more interesting features, particularly appreciated by sports fans, is the option to turn on an alert notifying about an upcoming match, ensuring that we never miss a broadcast. The home panel is also praiseworthy, allowing for the control of all smart devices connected to the home network. For example, the cycle of completed laundry will be signalled by a notification in the upper right corner.

In summary, the WebOS system, although less known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

The built-in player handles most popular video and audio formats, allowing you to enjoy a wide range of content without any issues. Although there are slight shortcomings when playing photos, thanks to the Google TV system, you can easily install other applications that effectively solve this problem and expand the multimedia capabilities of the television.

The default file player in LG C4 definitely handles all image resolutions well. We can successfully play videos recorded in virtually all the most popular formats, including Dolby Vision. The only codec that the C4 does not support is H.266 VVC, although this is currently rather unused. However, it is a pity that subtitles in .txt format are not supported. Attention should be paid to the supported image formats, of which there are only three: JPEG, PNG, and, importantly for Apple phone users - HEIC. However, the tested television cannot be faulted for lack of diversity in audio files, the playback of which will not be met with a compatibility warning.

Although the Sony Bravia 7 television is equipped with only a 2-channel speaker system (2.0), there are two speakers per channel with a total power of 40 W. As a result, the sound quality is really good, and the bass is noticeable, making watching movies and listening to music more enjoyable.

The implemented audio system in LG C4 has been very well tuned, allowing us to experience strong bass, as well as balanced mid and high tones. We can confidently say that in its price range, it is one of the better sounding televisions. However, we believe that those deciding to purchase the C4 will already own a dedicated audio set. The presence of DTS-HD Master Audio and Dolby Atmos codecs will not be without significance.

Sony Bravia 7 (XR70) vs LG OLED C4

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound