Hisense U7KQ

Available screen sizes: 100”

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Panel type: LCD VA Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2023

Our verdict

7.6

Overall rating

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller diagonal variants. The proprietary VIDAA system has a similar interface to other televisions (e.g., with Google TV on board). It works quickly and efficiently. It does not freeze or contain errors. Only the built-in file player sometimes struggled with performance. However, it is worth looking at the app tests, as not all of them were available at the time of writing the review. The television's features are quite extensive, and nearly everything we tested was successfully implemented. When used during the day, the high brightness of the panel is commendable, as it can cope even in very sunlit living rooms. When watching in cinema conditions, we can expect good blacks thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) relatively well; a certain downside is the lack of a function to reduce posterisation (i.e., the distinct tonal transitions). This looks much better in 4K HDR films because we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel with a smoothing system. When connected to a console, gaming on the television is very good due to low input lag. Motion blur is moderate, which means that it is very rare to notice slight "trails" during dynamic movements on a dark background. The lack of an HGiG mode reduces the visual quality of games in HDR format, while the absence of local dimming in VRR mode makes this latter function useless. Overall, the picture quality can be described as good and adequate for its price. There are no obvious flaws or unexpected advantages here, but there is a large size.

Advantages

  • Very good black

  • High brightness of the matrix

  • Stable and fast-operating system

  • Very good price-to-quality ratio in the 100" variant

Disadvantages

No like

  • Missing music applications (Spotify, Tidal)

  • Poor HDR effect in dark scenes with small light sources

  • Average viewing angles

  • Movies and series in UHD quality

    7.5

  • Classic TV, YouTube

    7.3

  • Sports broadcasts (TV and apps)

    6.6

  • Gaming on console

    8.2

  • TV as a computer monitor

    8.0

  • Watching in bright light

    7.8

  • Utility functions

    8.2

  • Apps

    8.6

  • Sound quality

    6.9

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TCL C855 98”

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TCL MQLED85 / C765 98”

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Hisense E7NQ PRO 100”

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TCL C655 / C69B 98' 98”

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TV appearance

HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps

Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV Review Hisense U7KQ Appearance of the TV

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Contrast and black detail

8/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Visibility of details in the lights:

Review Hisense U7KQ Visibility of details in the lights

The television is equipped with a VA panel, which has a high contrast even without the support of local dimming technology. Through additional support from Mini-LED technology, the television is able to offer really good black levels, both in muted, dark scenes and in mixed ones where black is interwoven with bright elements. It is safe to say that even in the most challenging test sequences, it achieved a result above 10,000:1. With the room fully darkened, sometimes the effect of zone dimming can be seen, in the form of a slight halo effect around text or brightening areas when a bright element moves quickly across the screen. However, this is a normal occurrence that is not bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to dim the image, particularly small light sources in dark scenes.

Halo effect and black detail visibility:

HDR effect quality

6.1/10

Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 96.0%, Bt.2020: 76.0%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires broader context. As can be observed, the results are highly varied, depending on the type of scene and the intensity of the bright effects the television is meant to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, which translates to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation deteriorates in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at a level of 700 nits, allowing for enjoyment of high-quality content. However, problems arise in very dark scenes, where small light sources play a central role. The television does not fully utilise its capabilities here to avoid degrading the black level in adjacent areas. As a result, there is no spectacular "WOW" effect, and such frames often do not seem as if they are being produced in HDR technology.

Scene from the movie “Pan” (about 2800 nits)

Review Hisense U7KQ Scene from movie PAN

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Hisense U7KQ Scene from movie Billy Lynn

As we can observe in the above photos, this television handles very bright scenes, such as those from the film "Mr", without excessive blending of tonal transitions into one. Although the sun is not perfectly visible as a single point, it also does not become one large blot, which testifies to the high quality of image reproduction. Even very demanding scenes that may exceed the technical capabilities of televisions look good on the Hisense 100U7KQ.

HDR luminance chart:

As we can see in the above images, in standard content HDR10 tone mapping is not the best and very, very bright details can blend into uniform patches. This does not happen often because the television has a relatively high brightness, which means that most of the details from our test scene have been preserved anyway. However, support for Dolby Vision comes to the rescue, making bright scenes full of details look fantastic!

Static HDR10

Review Hisense U7KQ Static HDR 10

Dynamic: Dolby Vision

Review Hisense U7KQ Dynamic HDR 10+

Factory color reproduction

5.5/10

The best factory mode we measured was 'Filmmaker'. Despite this, its characteristics left a wide scope for comment. Let us take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we will pay attention to the orange line running through the middle of the chart, starting at point 2.4. This is the reference value of the REC.709 standard. Now, let us look at the measured value, which is marked by a white, connected multi-point. Such a significant drop in gamma to a value of 2.0 indicates a considerable decrease in contrast, resulting in an image lacking proper depth, and one could observe the so-called 'milk' effect. The next thing we tested was the white balance. Though unassuming, if poorly configured, it can alter the entire character of the image. At the beginning, the chart was progressing quite well, but as we went further, it began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustment, we were able to significantly improve the display's performance in SDR materials, as evidenced by low deltaE errors and very well-rendered gamma and white balance.

Factory Mode

After calibration

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Color reproduction after calibration

7.8/10

In SDR mode, after calibration, the television Hisense 100U7KQ looks excellent. There is nothing to fault in terms of colour reproduction - both pastel and strongly saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully rendered.

In HDR mode, however, there is a noticeable boost in bright tones. The television attempts to beautify the picture, which can lead to an artificial brightening. This phenomenon becomes even more evident in real scenes, where bright parts of the image may be excessively enhanced. Although the colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which can affect their naturalness.

This approach by the manufacturer to displaying images in HDR mode may not appeal to everyone, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, such an emphasis on bright tones can be an attractive solution, adding extra sparkle and impact to the scenes.

Review Hisense U7KQ Color reproduction before calibration
Review Hisense U7KQ Color reproduction after calibration

Smoothness of tonal transitions

10/10

The tonal transitions on the tested television can be described in one word: perfect. Throughout the test sequence, where we played very dark gradients from the most difficult scenes known to us, there was no sign of any choppiness or separating layers. These impressive results testify to the high quality of the panel and the advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, the dark shades can significantly stand out, which is discussed in detail in a dedicated paragraph. It is also worth noting that such a problem can be observed with lower quality materials, but this is not the fault of the television, rather the inferior quality of the source itself.

Review Hisense U7KQ Smoothness of tonal transitions Review Hisense U7KQ Smoothness of tonal transitions Review Hisense U7KQ Smoothness of tonal transitions Review Hisense U7KQ Smoothness of tonal transitions
Review Hisense U7KQ Smoothness of tonal transitions
Review Hisense U7KQ Smoothness of tonal transitions
Review Hisense U7KQ Smoothness of tonal transitions
Review Hisense U7KQ Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

6/10

No Smooth transition function

Review Hisense U7KQ Smooth transition function

OK Image without overscan on the SD signal

Review Hisense U7KQ Image without overscan on the SD signal

Although the television is equipped with a feature for reducing posterisation called "Smooth Gradation," we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still exhibited choppy, distinct tonal transitions, which did not look particularly favourable. While this is due to the material itself rather than the television, it would be good if there were a feature to mask these problems, similar to those found in displays from competing brands.

The image scaling, which is crucial when playing lower resolution content, is rated as average. Details are not overly blurred, and the image is not "smudged"; however, there is visible jaggedness on the edges of objects, such as branches, and a halo effect around figures and text. Although the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

Blur and motion smoothness

7/10

Maximum refresh rate of the panel: 240Hz

Film motion smoothing option: Yes

Blur reduction option: Yes

BFI function 60Hz: No

BFI function 120Hz: No

Review Hisense U7KQ Blur and motion smoothness

The television correctly accepts a 4K signal up to 144 Hz, allowing for very smooth images to be displayed in high resolution. When the resolution is limited to Full HD, the television is capable of handling even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

First of all, the Full HD resolution on a large television screen may seem insufficient, which affects image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, significant overdrive occurs, causing noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing function in the television, which operates up to 120 Hz. This is especially useful when watching sports and films, where smooth motion is crucial. The television provides stable operation of this function, minimising the amount of generated artifacts. Motion smoothness can be adjusted using two sliders – one for film smoothness and the other for reducing smearing in sports content.

In summary, although the television Hisense U7KQ offers impressive capabilities in terms of image refresh rates, limitations related to the response time of the panel and appropriate resolution may impact the actual benefits of these features. Nevertheless, the motion smoothing function works very well, improving the experience of watching dynamic content.

Blur (native resolution, maximum refresh rate):

Review Hisense U7KQ Blur (native resolution, maximum refresh rate)
Review Hisense U7KQ Blur (native resolution, maximum refresh rate)
Review Hisense U7KQ Blur (native resolution, maximum refresh rate)

Console compatibility and gaming features

8.5/10

  • Yes ALLM: Yes
  • Yes VRR: Yes
  • Yes VRR range: 48 - 144Hz
  • Yes Dolby Vision Game Mode: Yes
  • No Correct implementation of HGIG: No
  • Yes 1080p@120Hz: Yes
  • Yes 1440p@120Hz: Yes
  • Yes 4K@120Hz: Yes
  • Yes Game bar: Yes
Review Hisense U7KQ Console compatibility and gaming features
Review Hisense U7KQ Console compatibility and gaming features

The Hisense U7KQ television supports all the key features for gamers that users of Xbox or PlayStation consoles may expect. These features include, among others, support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work correctly, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the television disables the local dimming feature, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the television does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping – once in the television and once in the console. As a result, the quality of HDR games is lower, which may affect the overall gaming experience.

In summary, although the Hisense U7KQ offers many features for gamers, certain key aspects, such as the optimal functioning of VRR and support for HGIG, may not meet the expectations of more demanding users. Nonetheless, the television still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

Review Hisense U7KQ Console compatibility and gaming features
Review Hisense U7KQ Console compatibility and gaming features

Input lag

9.8/10

The television Hisense U7KQ is characterised by very low input lag in all picture modes, which is important for gamers requiring quick screen response. Regardless of the type of signal – whether it's 4K, Full HD, 60 Hz or 120 Hz – the delays remain below 20 ms. Such a result is excellent and ensures that even the most demanding gamers will not experience any lags during gameplay. As a result, this television deserves the highest rating in terms of gaming performance.

SDR HDR Dolby Vision
1080p60: 16 ms 2160p60: 16 ms 2160p60 DV: 16 ms
1080p120: 8 ms 2160p120: 8 ms 2160p120 DV: 8 ms
2160p60: 16 ms
2160p120: 7 ms

Compatibility with PC

8/10

Chroma 444 (maximum resolution and refresh rate): Yes

Font clarity: Good

Readability of dark text and shapes: Good

Input lag in PC mode (4K, maximum refresh rate): 16ms

Matrix subpixel arrangement: BGR

Max refresh rate: 240Hz

G-Sync: Yes

Review Hisense U7KQ Compatibility with PC

The Hisense U7KQ television works excellently with a PC, thanks to several key features. Firstly, it supports chroma 4:4:4, which is essential for displaying text and images in the highest quality without losing detail. As a result, images and text are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ boasts very low input lag in PC mode, meaning minimal delays between actions performed on the computer and the image displayed. This is crucial for gamers who need quick screen response to gain an advantage in fast-paced games. Low input lag ensures that every action is instantly reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel layout instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

Viewing angles

4/10

Brightness drop at an angle of 45 degrees: 71%

The screen features a VA matrix, which unfortunately has its limitations regarding viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings that improve this aspect, meaning that the image quality significantly decreases when viewed from an angle.

With a minimal deviation from the central axis, it becomes apparent that the image contrast starts to deteriorate. Details in the dark parts of the image become excessively pronounced, and colour saturation decreases. These effects are typical for VA matrices and in practice, this means that the best viewing experience can only be achieved when sitting directly in front of the screen.

For users who plan to watch television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may impact overall satisfaction with use, especially when watching films or programmes with a larger group.

TV efficiency during daytime

7.8/10

Review Hisense U7KQ TV efficiency during daytime
Review Hisense U7KQ TV efficiency during daytime

Matrix coating: Matte

Reflection suppression: Average

Black levels during daytime: Good

Hisense U7KQ does not have the best anti-reflective properties, as its panel is equipped with a satin finish that is not as effective in reducing glare as the matte coatings used in some other televisions, nor does it maintain as deep a black as glossy panels. It is somewhere between these two effects. Light reflections may be visible, particularly in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains well visible even in sunny rooms. This makes the television perform quite well in challenging lighting conditions, where other models might struggle to provide adequate image quality.

Matrix brightness

Average luminance SDR

Hisense U7KQ: 966 cd/m2

Details about the matrix

Software version during testing: V0000.07.50T.N1222

Subpixel Structure:

Review Hisense U7KQ TV details about the matrix

Backlight Type: PFS LED

TV features

8.2/10

  • System operacyjny: VIDAA

  • TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

  • Yes Recording to USB (terrestrial TV): Yes
  • Yes Recording programming: Yes
  • No Picture in Picture (PiP): No
  • Yes Screen mirroring (Windows Miracast): Yes
  • Yes AirPlay: Yes
  • Yes Voice search in native language: Yes
  • Yes Ability to connect a keyboard and mouse: Yes
  • Yes Possibility to connect Bluetooth headphones to the TV: Yes
  • Yes Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
  • No Audio only mode: No
  • Yes RF remote control (no need to aim at the screen): RF
  • No Backlit remote control: No
  • No Teletext: No
Review Hisense U7KQ TV features
Review Hisense U7KQ TV features
Review Hisense U7KQ TV features Review Hisense U7KQ TV features

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it does not offer as much expansion and the number of applications as the popular Android TV, it has its advantages. The VIDAA system operates quickly and stably, meaning that users do not have to worry about glitches or long loading times for applications.

Nevertheless, VIDAA does have certain limitations. There are quite a few applications available, but unfortunately, there is a lack of music apps such as Spotify or Tidal. Nevertheless, VIDAA supports most standard features that may be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programmes to USB and schedule recordings. However, it lacks more specific features like teletext or "Audio Only" mode, which allows users to listen to audio with the screen turned off.

In summary, the VIDAA system, although less well-known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

Playing files from USB

8.1/10

Review Hisense U7KQ Playing files from USB
Maximum photo resolution:Supported photo formats:
No 4 Mpix
Yes JPEG
No 6 Mpix
No HEIC
Yes 8 Mpix
Yes PNG
No 10 Mpix
Yes GIF
No 12 Mpix
No WebP
Yes 16 Mpix
No TIFF
No 20 Mpix
Yes BMP
No 24 Mpix
No SVG
No 28 Mpix
No 32 Mpix

The built-in media player in the Hisense U7KQ television performs well with most popular video formats; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting some limitations regarding support for less popular codecs, such as AV1 and H266. Although these codecs are not yet widely used, their lack of support could pose a problem in the future as they become more common. However, for the time being, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in certain resolutions may not load properly. This can be problematic for individuals who wish to browse their photographs directly from a USB drive. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player of the Hisense U7KQ handles most standard video formats well, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with support for less popular codecs are currently minimal but may become more significant in the future.

Apps

8.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

6.9/10

6.9/10

Subjective sound quality

83dB

Maximum volume

Yes Dolby Digital Plus 7.1

Yes Dolby True HD 7.1

Yes Dolby Atmos in Dolby Digital Plus (JOC)

Yes Dolby Atmos in Dolby True HD

Yes DTS:X in DTS-HD MA

Yes DTS-HD Master Audio

The Hisense U7KQ television offers satisfactory sound quality that is adequate for most everyday applications. The sound system of this model is characterised by good volume and clarity, making dialogues and sound effects clear. However, the television may not provide the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB, as well as support for Dolby Atmos and DTS.

  • Mini LED Technology: Hundreds of miniature LEDs provide precise backlighting of the screen, offering deep blacks, better contrast control, and higher brightness.

  • Game Mode Pro with 144 Hz Refresh Rate: A gaming mode offering a 144 Hz refresh rate, automatic low latency mode (ALLM), variable refresh rate (VRR), and support for AMD FreeSync Premium, translating to smooth and responsive gameplay.

  • Hi-View Engine Processor with AI: An advanced processor using artificial intelligence to analyse and optimise the picture in real-time, enhancing colours and scaling content up to 4K.

  • Full HDR Support: Compatibility with Dolby Vision, HDR10, HDR10+, and HLG formats, providing a wide tonal range, fantastic contrast, and rich detail.

  • Dolby Atmos and Dolby Vision IQ: Technologies delivering cinema-quality surround sound and dynamically adjusting HDR picture, offering an immersive audiovisual experience.

  • VIDAA U7 Operating System: One of the fastest Smart TV systems, providing quick access to popular VOD apps such as Netflix, Disney+, Amazon Prime Video, and YouTube.

  • Total Ambient Adaptive: A technology that adjusts the screen brightness and colour temperature according to ambient lighting, ensuring optimal picture quality in all conditions.

  • Full Connectivity and Compatibility: A wide range of connection options with other devices, both wired (HDMI 2.1) and wireless (Wi-Fi, Bluetooth), providing versatility in usage.

Hisense 100U7KQ Test – Advanced Features for Gamers

According to the test, Hisense 100U7KQ offers a range of features dedicated to gamers, significantly enhancing gaming comfort. This model is equipped with a 120Hz panel, ensuring smooth motion during dynamic scenes. The Hisense 100U7KQ test also shows that the Hisense U7KQ 100 supports technologies such as VRR, although the absence of local dimming in this mode may affect picture quality. To see a full comparison of this model with others, it’s worth checking out the remaining TV tests.

100U7KQ Test – Picture and Sound Quality

Hisense 100U7KQ test shows that this television stands out for its good picture quality, especially in bright rooms, due to the high brightness of the panel. The VA panel, supported by local dimming, provides deep blacks, which is important when watching films in darker conditions. However, the viewing angles are average, which may affect picture quality when viewed from the side. The 100U7KQ test noted average sound quality; despite support for Dolby Atmos, the built-in speakers do not offer exceptional audio experiences.