Philips PUS7009 (IPS)

Available screen sizes: 43”55”

Diagonal with a different matrix:

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Panel technology: LCD IPS | Brand: PHILIPS | Resolution: 3840x2160 | Operating system: Titan OS | Model year: 2024

Our verdict

5.5

Overall rating

Philips PUS7009 is a model that is best suited for simple, everyday use. Thanks to its IPS matrix, it offers wide viewing angles, which means that the picture looks good even if we are not sitting directly in front of it. This device is mainly suitable for watching television, browsing photos or using basic applications. For gamers, PUS7009 has several interesting options, such as ALLM, VRR and Game Bar. It is not equipment for those who expect top-notch fluidity or quality, but it is perfectly sufficient for occasional console gaming. A significant advantage is also the readability of fonts – if someone plans to connect a computer and work with text, the television performs quite well. As for the picture quality, it is not ideal here. The blacks are rather grey, the contrast is low, and the brightness is limited. If we want to watch something in a brightly lit room, we may be disappointed. And what about HDR? It’s better to forget about it, as the lack of Dolby Vision support and limited technical capabilities mean that HDR content does not make much of an impression. The biggest downside is probably the operating system, TitanOS. It has few applications and works quite clumsily – sometimes it stutters, and the interface can be irritating. If someone has previously used Android TV, TitanOS may seem like a step backwards. Philips PUS7009 is a television that performs well in basic tasks – watching television, simple gaming or browsing photos. However, if we care about good picture quality or an efficient operating system, it is better to look for another model. This is equipment for people who do not need fancy features but simply want a solid television for everyday use.

Advantages

Good viewing angles (IPS) - much better than the VA panel variant
The dynamic tone mapping feature improves image quality in demanding scenes
Okay for casual gamers - VRR, ALLM, low input lag
Support for all popular audio formats, including Dolby and DTS
Good font readability when connected to a PC

Disadvantages

Flat black and poor contrast due to the use of an IPS panel
Very poor brightness (250 nits)
Poorly developed operating system - TitanOS
Lack of support for Dolby Vision
No motion smoothing feature for films

Movies and series in UHD quality

4.8
Classic TV, YouTube

5.2
Sports broadcasts (TV and apps)

5.4
Gaming on console

6.4
TV as a computer monitor

5.0
Watching in bright light

4.5
Utility functions

6.8
Apps

7.0
Sound quality

5.6

TV appearance

HDMI inputs: 3 x HDMI 2.0, 0 x HDMI 2.1 Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Review Philips PUS7009 (IPS) Appearance of the TV

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Contrast and black detail

Viewing mode Game mode

3.1/10

Viewing mode Game mode

Local dimming function: No

Review Philips PUS7009 (IPS) Contrast and black detail

Contrast between the black background and the bright spotlight illuminating Jack. Scene from the movie Oblivion (Universal Pictures).

Result

1,550:1

Contrast between the glare on the chameleon's skin and the black near the edge of the screen below. Scene from the Spears&Munsil test disc.

Result

1,650:1

Contrast between the reflection on the helmet and the black on the black film strip. Scene from the movie Arrival (Paramount Pictures).

Result

1,400:1

Contrast between the actress's face and the black film strip at the top edge of the TV. Scene from the movie Gravity (Warner Bros. Pictures).

Result

1,650:1

Contrast between the colorful balloon and the black slice between the falling objects. Scene from the Pioneer Kuro test disc (2008).

Result

1,250:1

Visibility of details in the lights:

The Philips PUS7009 television, available in 43" and 55" variants, is equipped with an IPS panel, which unfortunately does not bode well for achieving deep blacks. The results are exceptionally poor, and the television simply does not meet expectations in this aspect. Due to the limitations of the panel, the blacks resemble more shades of grey, which makes the picture quality in darker scenes leave much to be desired. For this reason, we do not recommend this model for watching at night with the lights turned off, as the lack of adequate contrast spoils the experience of movie screenings. It is possible that the situation could be improved by the Ambilight system, which can trick the perceived contrast, but unfortunately, it is not available in this model.

Halo effect and black detail visibility:

HDR effect quality

Viewing mode Game mode

3.5/10

Viewing mode Game mode

Supported formats: HDR10, HDR10+, HLG Color gamut coverage: DCI P3: 74.8%, Bt.2020: 54.5%

Luminance measurements in HDR:

Review Philips PUS7009 (IPS) Brightness measurement

The measured point is the setting sun against a bright sky. Scene from the movie Life of Pi (20th Century Fox).

Result

237 nit

The measured point is the moon against a dark, starry sky. Scene from the movie Life of Pi (20th Century Fox).

Result

216 nit

The measured point is the flashlight on the rifle, which shines directly at the camera. Scene from the movie Gemini Man (Paramount Pictures).

Result

281 nit

The measured point is the tail light of a helicopter flying at night. This is a very small light point, the essence of the HDR effect. Scene from the movie Sicario 2: Soldado (Lionsgate).

Result

230 nit

The measured point is the sun visible directly between the clouds. The scene is very bright and should blind the viewer as in nature. Scene from the movie The Meg (Warner Bros. Pictures).

Result

268 nit

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Since the television Philips PUS7009 does not impress in terms of its specifications, we decided to see how it performs in more demanding movie scenes, such as those from the films "Pan" and "Billy Lynn." To our surprise, the television performed better than we expected. In the film "Pan," the sun on the horizon does not merge into a single blot, and the details are reproduced decently, despite the lack of clear contrast. In the case of "Billy Lynn," the foreground with the actors looks quite good, although light effects, such as fireworks, are much weaker. The dynamic tone mapping feature in this model can enhance the picture enough to compensate for the overall shortcomings of the television.

Philips PUS7009 supports various HDR formats, including HDR10 and HDR10+. In the case of HDR10, the television struggles to achieve vivid contrast and detail, making the image resemble more of a standard SDR. For HDR10+, there are noticeable slight improvements – dynamic metadata help in achieving better contrast and more details, especially in more demanding scenes. Nevertheless, the differences between HDR10 and HDR10+ on this television are not significant enough to be considered a notable advantage. The lack of Dolby Vision support limits the capabilities of this model in fully leveraging HDR content potential.

Static HDR10

Dynamic: HDR10+

Smoothness of tonal transitions

8.9/10

The tonal gradient transitions in Philips PUS7009 are at a good level, without apparent issues that could negatively affect the reception of content. With careful viewing, one can notice some minor imperfections in the bright, colourful transitions; however, they are subtle enough not to pose a problem for most users.

Review Philips PUS7009 (IPS) Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

6/10

Smooth transition function

Image without overscan on the SD signal

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

Blur and motion smoothness

5/10

Maximum refresh rate of the panel: 60Hz

Film motion smoothing option: No

Blur reduction option: No

BFI function 60Hz: No

BFI function 120Hz: No

Brightness drop with BFI: 0%

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

Blur (native resolution, maximum refresh rate):

Console compatibility and gaming features

4.7/10

ALLM: Yes
VRR: Yes
VRR range: 48 - 60Hz
Dolby Vision Game Mode: No
Correct implementation of HGIG: No
1080p@120Hz: No
1440p@120Hz: No
4K@120Hz: No
Game bar: Yes

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Input lag

10/10

The input lag in PUS7009 is at a very good level – it is only 11 ms for supported resolutions. For most gamers, this low level of latency should be satisfactory, providing smooth and responsive experiences during gameplay.

SDR	HDR	Dolby Vision
1080p60: 11 ms	2160p60: 11 ms
2160p60: 11 ms

Compatibility with PC

5/10

Chroma 444 (maximum resolution and refresh rate): Yes

Font clarity: Very Good

Readability of dark text and shapes: Very Good

Input lag in PC mode (4K, maximum refresh rate): 43ms

Matrix subpixel arrangement: RGB

Max refresh rate: 60Hz

G-Sync: No

Philips PUS7009 is one of the better choices as a monitor for office work. The readability of the fonts is very good, regardless of the background – both on light and dark backgrounds, the text remains clear and easy to read. In daily work, especially with text and office tasks, this television performs excellently. However, computer gamers may be somewhat disappointed – the input lag in "Monitor" mode, at 43 ms, is too high to ensure comfortable gameplay in fast-paced games requiring quick reactions. The use of a 60 Hz panel and lack of support for G-Sync means that the television does not meet the standards expected by PC gamers. Therefore, the rating in this category is lower, although the device performs well for everyday computer use for work.

Viewing angles

6.8/10

Brightness drop at an angle of 45 degrees: 71%

Philips PUS7009, thanks to the use of an IPS panel, offers fairly good viewing angles. The image remains relatively clear and uniform even when viewed from a larger angle, which is definitely a better result compared to the variant with a VA panel, where there is usually a rapid deterioration in image quality with deviations from the axis.

TV efficiency during daytime

4.5/10

Matrix coating: Satin

Reflection suppression: Good

Black levels during daytime: Good

Although the panel in the PUS7009 has been equipped with a satin coating that effectively suppresses reflections, the brightness level of 280 nits in SDR mode is simply too low for the television to perform well in brightly lit rooms. As a result, in heavily sunlit conditions, details on the screen may be difficult to discern, which reduces user comfort during the day.

Matrix brightness

Average luminance SDR

Philips PUS7009 (IPS): 286 cd/m2

Details about the matrix

Software version during testing: TPN246E_V246.004.012.161

Subpixel Structure:

Panel uniformity:

Backlight Type: White LED

TV features

6.8/10

System operacyjny: Titan OS
TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Recording to USB (terrestrial TV): No
Recording programming: No
Picture in Picture (PiP): No
Screen mirroring (Windows Miracast): Yes
AirPlay: No
Voice search in native language: No
Ability to connect a keyboard and mouse: Yes
Possibility to connect Bluetooth headphones to the TV: Yes
Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
Audio only mode: Yes
RF remote control (no need to aim at the screen): RF
Backlit remote control: Yes
Teletext: Yes

Review Philips PUS7009 (IPS) TV features

Philips has decided this year to change its approach to the operating system, replacing the previous open system GoogleTV with its own TitanOS. As is often the case with new solutions, TitanOS is struggling with typical teething problems. Currently, it offers only basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich programme offering. Additionally, the lack of support for AirPlay and the inability to record to USB are further limitations that may affect the overall user experience.

A curiosity in the models with the TitanOS system is the new remote control, which, thanks to its backlighting, is very convenient to use. Unfortunately, its wireless functionality is not entirely consistent. The hybrid design means that sometimes you need to aim at the television, while other times you don’t – it depends on the buttons being used. This is simply annoying.

However, one positive aspect is the support for Bluetooth, which allows for the connection of a mouse or other peripheral devices. This is particularly useful when using the browser, which may serve as an alternative due to the limited availability of applications in the TitanOS app store.

Playing files from USB

Video Photos Audio

8/10

Video Photos Audio

Maximum photo resolution:	Supported photo formats:
4 Mpix	JPEG
6 Mpix	HEIC
8 Mpix	PNG
10 Mpix	GIF
12 Mpix	WebP
16 Mpix	TIFF
20 Mpix	BMP
24 Mpix	SVG
28 Mpix
32 Mpix

In terms of playing files from USB, Philips PUS7009 performs quite decently. The television plays most popular formats of images, audio, and video, and an additional plus is the support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing certain resolutions of images.

Apps

7/10

Sound

5.6/10

Subjective sound quality

Dolby Digital Plus 7.1

Dolby True HD 7.1

Dolby Atmos in Dolby Digital Plus (JOC)

Dolby Atmos in Dolby True HD

DTS:X in DTS-HD MA

DTS-HD Master Audio

The sound on the Philips PUS7009 is rather flat and does not stand out compared to other televisions. Nevertheless, it is worth noting that the television supports all popular audio formats, including Dolby and DTS, which is a plus in terms of compatibility with various audio sources.

Resolution 4K Ultra HD (3840 x 2160): Provides four times the resolution of Full HD, offering sharp and clear images with a wealth of detail.
Pixel Precise Ultra HD Technology: Optimises image quality, ensuring smooth motion, rich colours, and excellent contrast, resulting in more realistic visual experiences.
TITAN OS Operating System: An intuitive and fast Smart TV system that allows access to popular streaming apps and personalisation of the interface.
Support for HDR10 and HLG: High Dynamic Range technologies provide better contrast and more accurate colour reproduction, resulting in a more realistic picture.
Dolby Atmos Sound: Delivers deeper experiences by placing sounds in the space around and above the viewer, creating immersive audio sensations.
Gaming Features: Support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) ensures smoother gameplay and minimises lag, making it ideal for gaming enthusiasts.
Wi-Fi Connectivity: Provides a wireless internet connection, enabling the use of Smart TV features and access to online content.
HDMI and USB Ports: Three HDMI ports and two USB ports allow for the connection of various devices, such as gaming consoles, media players, or USB drives.
Design: A slim and elegant design with an almost borderless screen makes the television perfectly fit in modern interiors.

Philips 55PUS7009 – performance in everyday use

The Philips 55PUS7009 television is a proposition for users seeking a solid device for everyday use. Thanks to its IPS panel, it offers wide viewing angles, which is beneficial when watching television with a larger group. However, it is worth noting that the PHILIPS PUS7009 features lower contrast and shallower blacks compared to models with VA panels. Nevertheless, for standard uses such as watching television programmes or browsing photos, the PUS7009 performs satisfactorily.

Philips PUS7009 test – evaluation of Smart TV features

In terms of Smart TV features, the PHILIPS PUS7009 uses a proprietary operating system, TitanOS. However, it should be emphasised that the Philips PUS7009 test showed certain limitations of this system, such as a lower number of available applications and a less intuitive interface compared to more developed platforms. Television Tests indicate that the Philips PUS7009, due to its ALLM and VRR features, is an option worth considering for those using the television for occasional gaming.

Philips PUS7009 (IPS)

Our verdict

Advantages

Disadvantages

Competing TVs in this price range

TV appearance

Buy in the best price

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound

Philips 55PUS7009 – performance in everyday use

Philips PUS7009 test – evaluation of Smart TV features