Max follows in the footsteps of Netflix and Disney+. Account sharing is coming to an end

Let's face it – the time is coming when every person using a streaming platform will have to have their own pass to the world of series. Max, formerly known as HBO Max, has just announced the introduction of a new option called "Extra Member." And that means one thing: the end of account sharing with family and friends. The new rules have already come into effect in the United States. Users who want to add someone to their account must prepare for a additional expense – $7.99 a month for one "extra member."

How will “Extra Member” make life harder for Max users?

Although Max explains this as “adapting to modern standards” (read: bigger profits), many users may simply lose out. Shared accounts have often served families who used the platform in different locations – home, cottage, dorm, or a small TV in grandma's kitchen. Now all of this may become complicated. Sounds familiar? That's because similar moves were made earlier by Netflix and Disney+. And although they did not meet with enthusiastic reception, they likely did not stop the rising financial figures.

What do Max's subscription plans look like?

Currently, the platform offers three main packages:

• Basic – with ads, for those who are less demanding,

• Standard – without ads, but with limited picture quality,

• Premium – the only plan offering streaming in 4K with Dolby Atmos.

And unfortunately, only the last one provides a sense of complete “cinematic quality.” So if you're counting on truly cinematic experiences – you'll need to reach deeper into your wallet.

When will the new model reach Europe?

So far, the company has remained silent about the introduction of "Extra Member" in other countries, including Poland. But looking at global trends – it's probably just a matter of time. Let's hope we can still enjoy a moment of freedom before the next fee.

PS: Just out of curiosity – have you seen the new episodes of The Last of Us? What do you think about the next season with the mushroom apocalypse? 🍄