Michał Stekla
During this year's CES 2025 fair in Las Vegas, Hisense presented the FIFA Club World Cup 2025™ trophy, strengthening its partnership with FIFA. This is the first official partnership of this tournament aimed not only at enhancing sports emotions but also at strengthening brand recognition.
A modern trophy design has appeared on stage, which is already generating excitement among football fans. The president of Hisense International, David Gold, emphasized that this partnership is part of a larger strategy – the company is intensively investing in modern technologies, and its flagship TVs with AI features are set to deliver a cinematic experience while watching the most important matches.
The question is: will these ambitious investments translate into growing popularity of Hisense televisions? It is clear that the brand focuses on innovation and sports emotions, which could prove to be a hit in the global market. Time will tell if such initiatives will help Hisense gain an even larger group of loyal fans.
