Michał Stekla
The Trump administration recently implemented a 10% tariff on Chinese goods and threatened a 25% tariff on products from Mexico. For the display device industry, this is a significant revolution, especially since about 80% of smartphones, laptops, and monitors coming into the United States are from China, and the vast majority of televisions come from Mexico. Experts fear that the new tariffs will raise equipment prices, which will impact consumers' wallets and may slow down sales.
There are considerable nerves, especially among Korean giants like Samsung and LG, who dominate the premium segment. The result may be higher prices for televisions and monitors – and that is not good news for anyone planning to buy new equipment for their living room soon. Meanwhile, Chinese manufacturers (e.g., TCL and Hisense), strong in cheaper devices, are trying to protect themselves from additional burdens. They are counting on support from their own government, which plans to issue special bonds and possible subsidies to mitigate the effects of tariffs.
Many manufacturers are also considering reorganizing their supply chains: some plan to move production to Southeast Asia, others are thinking about Europe, and some – about factories in the United States themselves. All this is to avoid high fees and maintain competitiveness. For now, it is hard to say how much this will affect final prices, but analysts predict that customers may be very surprised when they next visit a store for their dream smartphone or television.
Source: https://displaydaily.com/
