LG Display aims to improve image display accuracy in televisions and monitors so that all users can perceive the displayed colors in the same way. In a blog post, the company announced the creation of a new measurement methodology for "color perception difference," which has been accepted by International Electrotechnical Commission as a new global standard. This means that IEC will use the LG Display method to assess all consumer televisions and monitors based on their color perception levels.
LG explains that according to the new standard, it calculates and quantifies the difference between how seven standard colors are accurately measured by a machine under conditions similar to natural light and how those same colors are perceived by individual people with the naked eye. The smaller the difference, the more accurately the color is perceived by different viewers.
Some may think that a slight difference in color perception is not a problem, as not everyone pays that much attention to it. However, there are many professional environments where the accuracy of color perception matters, for example, when a team of editors working on color correction is dealing with the same film or television program. In such cases, it is better to ensure that each member of the editing team sees the same shades of color so that they can achieve the appropriate, consistent effect.
LG states that there are many factors, such as age, gender, and genetics, as well as memory, that influence color perception. Even health status or medications can alter perception. Even with the best televisions, which are carefully crafted to ensure high color accuracy, colors can be perceived differently by individual users. For example, a white screen can look completely different to two people, with one person seeing a slightly yellowish tint and the other seeing a blue one. According to LG Display, the reason people see the same color differently is the sensitivity of their photoreceptor cells, which varies among individuals and can be altered by some of the aforementioned factors.
LG Display is trying to eliminate such differences in color perception with its new standard, and claims that its OLED panels are the best at minimizing such effects. The manufacturer explained that OLED displays generate images using an organic, white electroluminescent diode that resembles natural light more closely, making them more accurate. Therefore, its OLED televisions have an exceptionally low color perception difference below 10%, according to the new standard of measuring color perception difference currently supported by the IEC.
Do we think that the introduction of a new standard will affect the market? It will certainly be felt by those involved in post-production, graphic processing, or for those who value the most accurate color reproduction. However, for the rest of the users, other criteria may be more important when making a purchase, such as refresh rate, type of matrix, or operating system features. It is good that manufacturers want to move towards professional color reproduction, and not just for a narrow group of recipients. Perhaps at the CES fair in January we will already see these changes presented in models LG G5 and C5.
Source:
https://www.hdtvtest.co.uk/news/lg-display-announces-new-standard-for-measuring-tv-colour-perception
