Ignacy Giżyński
Philips surprises the American market by presenting an OLED TV with the Roku TV system. Until now, the brand has been mainly associated with TVs on the Google TV platform and its proprietary Titan OS. The new model stands out not only for featuring the Roku system but also for lacking Ambilight, a technology that has become a hallmark of Philips TVs in Europe.
What is Roku TV?
Roku TV is one of the most popular smart TV systems in the United States, but until now it has mainly been used in budget LCD TVs. The new Philips model aims to break this trend by applying it to an organic matrix television. The TV itself offers what we see in most OLEDs, namely infinite contrast, excellent motion smoothness, and many features for gamers. It also includes HDMI eARC and a 2.1 sound system with Dolby Atmos support.
Specification | Philips 974 OLED Roku TV |
|---|---|
Screen diagonal | 65 inches |
Panel type | OLED |
Resolution | 4K UHD |
Operating system | Roku TV |
Refresh rate | 120 Hz |
HDR support | Dolby Vision IQ, HDR10+ |
HDMI | 2.1 (4K120), eARC |
FreeSync | Yes |
Sound system | 2.1, Dolby Atmos |
Price | 1300 USD |
Availability | (USA) |
New Remote on Board Philips
An interesting fact is the remote included with this model. It is significantly different from those we know from European Philips TVs. It is much smaller, lacks most buttons, and has a distinctive, "capsule" appearance, which fits into the minimalist philosophy of Roku TV.
Philips 974 OLED Roku TV – price
The new OLED television from Philips (series 974) is available exclusively in a 65-inch size and has been introduced for sale in the American chain Sam's Club. The price is $1,300 (approximately 5,000 PLN), making it one of the more affordable OLED models on the market, although the LG B4 or Samsung S85D, which we tested for you, could be a decent price alternative.
How does it compare to other Philips TVs?
In Europe, Philips offers a wide range of TVs, including many OLED models with Google TV and its proprietary Titan OS. Most of them are equipped with Ambilight, which sets them apart from the competition. The absence of this technology in the new model for the American market raises questions about the company's strategy and potential plans to expand Roku TV into other markets.
At this moment, the Philips 974 OLED Roku TV remains a curiosity for European consumers. As we know, in Europe, the production and distribution of TVs under this brand is handled by TP Vision, which has consistently developed its own operating system, Titan OS, in recent years. Would you like to see Roku TV in Philips TVs on the European market? Let us know in the comments!
Source: flatpanelshd.com
