Samsung faster than Sony – a TV with RGB backlighting this year!

Samsung officially confirmed the launch of a 115-inch LCD TV with MicroLED RGB backlighting. This is the most advanced model in the new line, which aims to expand the offerings of the Korean manufacturer in the ultra-premium segment, representing an evolution of the technology known from the Neo QLED series.

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115 inches and more dimming zones. Premiere coming in June

The new television – although named “MicroLED” – has nothing to do with true MicroLED, where each diode emits light independently and there is no LCD layer. In this case, we have a classic LCD matrix, but with a completely new type of backlighting: instead of standard white LED diodes, Samsung used full-color RGB diodes. This results in better color purity, more local dimming zones, and about 20% lower energy consumption compared to previous miniLED models. During this year's CES, Samsung showcased models with diagonals of 75”, 85”, and 98”, and now – during a conference in Seoul – the head of the display division, Yong Seok-woo, announced that a 115-inch variant will also join the lineup. Its market premiere is scheduled for June 2025.

Sony and Hisense are also not idle – a war of colorful LEDs is coming

Source: Sony

Interestingly, a similar approach is also being tested by Sony, which announced that starting in 2026, it plans to enter the market with its own RGB LED backlighting technology for LCD panels. The company has not yet revealed details, but the marketing message is similar – it’s about better control over color and contrast and more precise dimming in large LCD screens. Therefore, one can assume that the competition in the "super-LCD" segment is just beginning, and not just between Samsung and Chinese players. Speaking of them – Hisense has already showcased its version of similar technology with a 116-inch TriChroma LED TV model, which also uses miniLED RGB backlighting. The conclusion is that every major player is preparing its version of LCD with improved, colorful backlighting and as many dimming zones as possible.

In the background of all this, Samsung revealed another interesting fact – the company delivered 1.4 million OLED TVs in 2024, and in 2025, it plans to significantly increase this number. The Koreans use both their own panels from Samsung Display and those produced by LG Display. The total sales plan for TVs of all types for this year amounts to as much as 40 million units.

Source: flatpanelshd.com