Tomasz Wadowski
New SONY Releases 2025!
Sony typically doesn’t like revolutions – instead of turning everything upside down year after year, it prefers to refine what already works well. And this strategy is evident in the lineup of televisions for 2025. The Japanese have prepared a lot of new features for you, but without excessive fanfare – instead, there are a few very interesting models, improvements where it made sense, and… returns. Yes, some well-known televisions from 2024 are staying with us for another season – because if something works, why change it? Instead of flooding the market with ten “new” models that differ mainly in name, Sony has focused on consistency and quality. In the 2025 lineup, we’ll find a new OLED, refreshed MiniLEDs, and a few surprises in the lower segments. Importantly – all new models have been organized in a more logical way, making it easier to understand what is what and for whom.
Alright, let's go in order – what new features will you find in the Sony 2025 lineup?
Sony Bravia 8 II – successor to A95L with QD-OLED and a lower price?
Everyone who was captivated by the A95L has probably been waiting for this model, but not necessarily willing to spend so much money on it. The Bravia 8 II is a direct successor to the already iconic A95L and – according to Sony – is meant to be not only more affordable but also better in several key aspects.
The most important? QD-OLED is here to stay. Yes, you heard it right – the rumors that Sony is abandoning panels from Samsung Display and switching to tandem RGB technology have not been confirmed for now. The new Bravia 8 II also uses QD-OLED, and in a refreshed version. The manufacturer claims that the new panel is to be 25% brighter than the one in the A95L, which clearly suggests that we are talking about a newer generation display – possibly from the same series as this year's Samsung panels in the S90 or S95 models.
For now, the Bravia 8 II will only be available in two sizes: 55 and 65 inches. There are no official announcements regarding a larger 77-inch variant – neither confirmation nor denial. It is possible that Sony is preparing something larger for the second half of the year, but for now, fans of large screens will have to be patient. Moreover, Sony also promises further improvements in image algorithms, and the model itself is expected to be a natural choice for those looking for a top-tier OLED for home theater but not necessarily needing the full "premium premium" package like in the A95L.
Sony Bravia 5 – MiniLED instead of Full Array and six times more zones
It's time to say goodbye to the long-serving X90L – Sony officially introduces its successor, the Bravia 5. This model is intended to be an extension of everything that was good about the X90L… and a correction for what was starting to feel outdated. The most important change? No more Full Array Dimming, welcome MiniLED technology.
Bravia 5 receives a completely new backlighting – Sony claims that the new model will have up to six times more dimming zones than its predecessor. This means we can expect significantly better black levels, higher contrast, and fewer halo effect issues. And you know what? This is truly great news – because if Sony was already able to squeeze excellent picture quality from a limited number of zones before, now, with such a setup, it could be truly outstanding. The TV will be available in sizes from 55 inches up to 98.
Of course, onboard we will find the XR Processor, the well-known engine responsible for real-time image and sound analysis. There's also the increasingly prominent AI function in the TV world, which is meant to assist in even better management of image and sound. Bravia 5 also receives Voice Zoom 3 – an improved technology that enhances dialogue clarity, especially in dynamic scenes.
Sony Bravia 3 – a modest refresh of the base model with Google TV
Sony also does not forget about its cheapest segment – in the 2025 offering, there is a place for Bravia 3, which is the successor to the well-known (though not necessarily loved) model X75WL. It is simply a classic refresh of the basic television with Google TV onboard.
The model will be available in a wide range of sizes – from 43 to 85 inches – so you will surely find something for a smaller room as well as for the living room. Unfortunately, the predecessor had its issues – primarily a rather high price for the offered capabilities. Did Sony learn any lessons from this? It’s hard to say. We will find out when the first units arrive at our test benches. 😉
As for the news, the manufacturer announces improvements in the algorithms responsible for image processing and brightness management. It should be somewhat better, though we do not expect a revolution here – it is still a television for everyday use, with an emphasis on simplicity, access to applications, and reasonable image quality.
Models from 2024 are staying with us!
New products are one thing, but Sony isn’t closing the door on last year's models. In the offering for 2025 the Bravia 9, Bravia 8, and Bravia 7 that you know well will still be available – and some of them we have already tested.
And here’s an interesting fact: two different Bravia 8 models will be available – this year's (i.e., the “new II” with QD-OLED) and the earlier, still current version from 2024. This may cause some confusion when purchasing, so it’s worth checking the model designations carefully before adding them to your cart.
If you are looking for a proven model from last season – these three models will still be available for sale and may be more attractively priced:
New Sony Soundbars 2025
Although soundbars have not yet arrived at our editorial office, it's worth mentioning them now – because it looks like Sony is really fine-tuning its audio offerings. And there's not much more to say – the two most important new products sound (literally and figuratively) really promising.
The first of them is the Bravia Theatre Bar 6 – the successor to the popular G700 model. The new soundbar has a 3.1.2 layout, which means three speakers in the front, a subwoofer, and two overhead effect channels, which means it supports Dolby Atmos and DTS:X. Sony also boasts integration with AI technologies, including Voice Zoom 3, which is responsible for better dialogue clarity. For someone who wants a cinematic sound without wires running through half the room – this could be quite a reasonable option.
The second novelty is the Bravia Theatre System 6, which is something like a more complete audio set – this time with wireless rear speakers. And now the most important part: unlike older models like S40R or S20R, here we have full support for surround sound – Dolby Atmos and DTS:X. And that makes a huge difference. Finally, the rear satellites are not just an addition, but truly support the spatial sound.
For dessert – accessories. Sony adds a new Bravia Theatre Sub 7 subwoofer and the Bravia Theatre Rear 8 rear speakers to the existing soundbars. Will they be compatible with a greater number of models? Everything indicates that they will.
And that would be it for the audio novelties. What will practice bring? We'll see when the equipment reaches our hands. One thing is for sure – Sony fans will have plenty to choose from.
Without a doubt – the biggest changes in Sony's offer for 2025 are three models: Bravia 8 II, Bravia 5, and Bravia 3. They set the direction for this year – OLED with a newer QD-OLED panel, MiniLED in the mid-range, and a basic model with improved picture quality. Each of them targets a different group of consumers, but all have one task: to maintain the brand's position in an increasingly difficult market.
Because the truth is that Sony – although associated with quality and prestige – must increasingly fight for customers' attention. Chinese competition is gaining strength, and even giants like Samsung and LG feel the pressure and are pushing their price and technological boundaries. Sony can't afford missteps – every model must be well thought out and meet specific needs.
Will the new line of televisions meet user expectations? We will answer that question only after the tests, which – hopefully – will be soon! Let us know which model you are waiting for the most!
