Hisense U7NQ vs Philips PML9009 / 9019 / 9059

The Hisense U7NQ 65 television demonstrated significant capabilities on the luminance chart, exceeding the 1000-nit barrier and achieving very high brightness results without issue in the first, third, and fifth test scenes. However, as before, in the second and fourth test scenes, for example from the film Sicario 2, there are significant problems with maintaining brightness, and the results around 200 nits are very disappointing. Despite a large number of dimming zones, the algorithm in the television responsible for controlling these zones is unable to react appropriately — in this case, it significantly dims small elements like the moon or the light from a helicopter. The bright light that should blind us is too dim to be called an HDR effect. Nevertheless, it is worth praising the television for its high coverage of the DCI-P3 colour gamut at 96%, which allows it to accurately reproduce most film scenes.

The Philips PML9009 struggles to deliver the highest HDR performance. Scenes with effects around 550 nits don’t provide particularly impressive lighting, though the effects remain stable, an improvement over SDR materials. A notable exception is in Gemini Man, where a flashlight as the sole light source stands out. This is likely due to the absence of large dark areas and the relatively small size of the light source compared to scenes with larger, brighter elements like the sun. While the brightness results in HDR content aren’t quite strong enough to recommend this TV for productions utilising a wide colour gamut, it’s worth mentioning that the model does achieve decent coverage, reaching 93% of the DCI-P3 spectrum.

The Chinese manufacturer offers various picture settings with its televisions, but the best mode in this model is undoubtedly the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterized by a strong dominance of warm tones due to the kick of red colour, both in 4K and HD materials. The Colour Checker test confirms these errors — deviations in samples are visible in inappropriate shades. As for the brightness characteristics, the gamma responsible for HD materials shows values below 2.4, leading to some brightening of the screen. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

During testing, the Philips PML9009 performed best in the factory "Filmmaker" mode, which we evaluated across both SDR and HDR content. A key characteristic observed in this mode is the EOTF curve’s behaviour in HDR content and gamma settings in SDR, designed to enhance image accuracy. However, the PML9009 presented noticeable issues, particularly with white balance, as a pronounced red dominance created a yellow tint across the entire image. This affected skin tones and white areas, with faces and whites appearing unnaturally warm. The colour shift was confirmed through the "ColourChecker" palette, where colours leaned towards warmer shades.

In the gamma analysis, responsible for image contrast, we noticed considerable inaccuracies early on. Our measured values spiked above the reference, causing dark scenes to lose detail and merge visually up to about 10% screen brightness. Following this, the values dropped below the target line, further degrading contrast—an area already challenging for this model.

In HDR content, the white balance remained similarly flawed, and the EOTF curve also restricted brightness levels, resulting in a dim, muted image. Colour inaccuracies were even more pronounced here, with lower luminance levels causing large deviations from accurate colours, which were clearly visible on the error graph, often exceeding acceptable limits. While aiming for cinematic quality, this mode ultimately fell short in delivering balanced colour and contrast fidelity.

Hisense televisions offer many tools for image correction, allowing users to adjust settings to their preferences. Therefore, we decided to utilize these capabilities to bring the image quality closer to reference standards. In the case of white balance, we managed to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD materials. A similar improvement was noticed in the brightness characteristics. Gamma, which previously led to excessive screen brightness, was corrected, contributing to better detail representation in the darker areas of the image while maintaining a natural tonal balance.

However, the biggest challenge was the calibration of the EOTF curve, which is responsible for brightness in 4K materials. At first glance, the EOTF value appeared almost perfect, but detailed tests showed a slightly different outcome. Upon closer inspection—especially using the filter on the right side of the EOTF chart—we noticed how the television manipulated 4K film materials, often significantly boosting brightness. This effect was particularly noticeable in scenes from films such as Pan and Billy Lynn, where the television attempted to artificially increase the brightness of elements, affecting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the final effect should be satisfactory, especially if they aim to bring image quality closer to professional reference standards.

Philips has long provided sophisticated calibration tools, including 2-point and 20-point grayscale adjustments as well as an advanced CMS (Colour Management System). These allow users to make significant improvements, and even those less attentive to image quality will likely notice a positive difference post-calibration. Both SDR and HDR content benefit from this process, notably eliminating the prominent yellow tint caused by an overemphasis on red in the white balance.

For SDR content, although gamma adjustments don’t entirely resolve the loss of detail in dark areas, the overall improvements bring most content to an impressive standard, with minimal, hardly perceptible errors. Colour accuracy is notably enhanced, achieving nearly reference quality with low deltaE errors.

HDR content, however, remains somewhat limited due to the display’s lower brightness capability. While the white balance has largely been corrected, a slight blue tint can occasionally appear. The EOTF curve aligns very well, providing accurate geometry, though colour errors persist due to the limited luminance. This calibration offers a substantial improvement but may still fall short for viewers who expect high brightness levels in HDR.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model well, and the branches in the background are not excessively jagged — the image seems quite plastic. However, it was slightly cropped by the so-called overscan.

Given the impressive handling of tonal transitions by the Philips PML9009, one might expect similar success in the image scaling test. However, the results were less than stellar. When upscaling lower-quality images, like those from certain TV programmes or older films, the Philips algorithm tended to blur fine details noticeably, especially in intricate elements like fine branches or a model's hair.

On the other hand, the tonal transition performance remains noteworthy, with the TV offering several levels of smoothing. Even at the lowest setting, it effectively addresses non-smooth transitions in most materials, and crucially, it preserves the film grain effect, maintaining fidelity to the director's vision. However, it’s worth noting that some fine details may still appear slightly softened.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely contributes to smooth motion. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction feature minimizes the effect of so-called judder, which is the unpleasant stuttering of the image, particularly noticeable at lower frame rates. On the other hand, motion blur reduction helps sharpen fast-moving objects, which is useful when watching dynamic action scenes.

As for motion blur, the TV has a decent response time, so excessive blurriness is not visible, except in specific situations, such as the test with the little green alien on a dark background. In such cases, slight artifacts may appear, but overall, the TV handles dynamic images well, providing satisfactory motion quality.

The Philips PML9009 has a 120 Hz native refresh rate, a baseline standard for watching sports and an ideal setting for gaming on consoles or PCs. Philips includes an effective motion-enhancement system for users who want to reduce the stutter of 24 fps content or need fluid motion for fast-paced scenes, like in football matches. The dedicated "Smoothness" slider effectively mitigates stuttering, while "Motion Blur Reduction" enhances the sharpness of dynamic content. Each setting produces a noticeable difference, so users can tailor the motion effects to their preferences. Our recommended setup achieves a moderate smoothing effect, avoiding the exaggerated “soap opera” appearance.

Regarding pixel response time, VA panels like this generally fall short compared to OLED or even IPS panels, which can lead to a slight "black halo" trailing behind fast-moving objects. Although not a frequent issue with this TV, the effect can be seen in certain scenes.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an incredibly smooth image, especially in dynamic action games. The VRR (Variable Refresh Rate) feature ensures that the image adapts to changing frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (Auto Low Latency Mode) feature that automatically switches the TV to game mode, minimizing input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and vivid colors in games that support this format. The Hisense U7NQ also has a Game Bar feature that allows quick access to essential settings during gameplay, as well as support for G-Sync technology, which further reduces image tearing.

Unfortunately, despite the wide range of features, support for the most popular HDR format in gaming — HGiG — is lacking. This may be disappointing for gamers who expect optimal detail representation in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Philips PML9009, with HDMI 2.1 ports supporting full bandwidth, is thoroughly equipped with gamer-focused features. Core functions like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are included, as well as the additional perks of G-Sync and FreeSync compatibility and low-lag HDR Dolby Vision support. All these gaming features activate seamlessly, proving this model’s suitability for gaming. The TV’s HGIG mode, particularly beneficial for gaming, adjusts HDR effects to the television’s capabilities to avoid image dimming and blooming, an advantage given the still limited number of games supporting Dolby Vision.

For added convenience, the PML9009 has a GameBar menu, allowing in-game setting adjustments without needing to exit. This menu includes features like a crosshair option and black level correction, which can enhance the visibility of shadowed areas—ideal for competitive play.

Overall, the Philips PML9009 offers a comprehensive setup for gamers, supporting VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision to deliver immersive, high-quality gaming experiences across a wide range of titles.