Compare Philips OLED769 vs TCL A300W NXTVision

The Philips OLED769 is the entry-level OLED television from the Chinese-Dutch manufacturer for 2024. Designed to impress during movie nights or dynamic content, the OLED technology ensures excellent contrast, while carefully adjusted picture settings deliver vibrant and natural colours. Motion fluidity is another highlight, with an efficient motion smoother for films and a 120Hz panel that guarantees clarity and fluidity for gamers and sports enthusiasts.

Gamers will particularly appreciate the OLED769, which includes 4 HDMI 2.1 ports supporting features such as VRR and ALLM. Combined with a very fast response time, the TV ensures smooth, realistic action with exceptional precision and responsiveness. Another standout feature is Philips' proprietary Ambilight lighting system, which enhances the viewing experience with immersive ambient lighting, beloved by many loyal fans.

On the downside, the operating system may disappoint those familiar with older Philips TVs. The TitanOS platform, replacing previous open systems, feels somewhat limited, offering fewer user features and a smaller selection of apps. However, for users who rely on only the most essential streaming platforms, TitanOS should suffice.

Overall, the Philips OLED769 is a reliable choice for those seeking modern features, strong picture quality, and an enjoyable gaming or movie-watching experience, all at an accessible level.

At first glance, it's clear that the TCL A300 NXTVision wants to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free of charge. Additionally, like its rivals, freebies are included. In the package, in addition to the television, we find extra frames imitating light wood as well as a flat wall mount, allowing the television to truly resemble a gallery piece. In terms of everyday use, the Google TV system makes the biggest impression – it's extensive, fast, and offers access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the gaming world, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag mean that even demanding gamers can feel at home here. Well... maybe except for those who are sensitive to ghosting – because that's still one of the model's major issues. There are also downsides. Although the picture mode is free – and that's worth appreciating – the quality of the available graphics clearly falls short of what Samsung offers in its paid ART Store. The images displayed resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the competing Hisense S7NQ – performs poorly in this regard and additionally has some software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire “frame trio,” which translates to average experiences during the day and limited HDR effects. Nevertheless, the TCL A300 NXTVision is a quite reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a more affordable solution without additional fees for access to the "gallery" mode and with an operating system that doesn't limit us in terms of the number of applications. However, it should be noted that this is a proposition with a lot of compromises. If we want to save a bit and aren’t expecting top-end picture quality, then the A300 could be a picture-perfect choice. Otherwise, it’s worth looking at its competition.

The Philips OLED769 excels when it comes to black levels and contrast quality. Utilising OLED technology, each pixel is independently illuminated, allowing for complete deactivation of individual pixels. This results in perfectly black areas of the image and infinite contrast, delivering an incredibly realistic viewing experience with outstanding clarity and detail in darker scenes.

The OLED panel in the Philips OLED769 is produced by LG, known for its WOLED technology, ensuring exceptional black reproduction and reliability. As a result, the TV achieves a level of contrast that traditional LCD televisions and even the most advanced models cannot match.

TCL A300, also known as NXTVision, uses a VA panel, so right from the start, decent contrast could be expected. In our test patterns, the television did indeed show typical results for this type of panel – in the best case, the contrast reached about 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately shows in practice. Black, although at times quite deep, often shifts to blue or gray – especially in darker scenes. In short: for a television without local dimming, it's not bad, but there’s no point in comparing it to models that already have that feature on board.

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

The Philips OLED769 unfortunately struggles with banding in almost every scene of the test sequence. This issue is particularly noticeable with dark colours and areas close to black. In these regions, not only is there posterization, but the image also suffers from a significant amount of noise. The tonal transition problem isn’t limited to darker hues; it also occurs in brighter elements. For instance, in a scene from the movie Kingsman, noticeable colour banding appears around the sun. This phenomenon can severely affect the visual experience, especially in scenes where black and dark shades are prominent. These imperfections are difficult to ignore and can detract from the overall viewing experience, particularly for those prioritising exceptional image quality.

TCL A300 NXTVision is another frame-style television that really handles the smoothness of color transitions well. It's hard to find clear bands or sharp transitions between shades of the same color here – the overall look is natural and smooth.

However, it must be honestly admitted that among the three tested models (The Frame and S7NQ), TCL performs the weakest in this category. In darker and lighter scenes, delicate imperfections can be noticed. Nevertheless, looking at it as a whole, for a TV in this price range – it really presents itself solidly. It may not be the best among all, but it maintains a very good level.

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.

The input lag in the Philips OLED769 is impressively low, offering exceptional performance for gamers. At 120Hz, the lag is around 5 ms, which is outstanding for fast-paced gaming. Even at 60Hz, the lag remains low at 13 ms, ensuring a quick response to player inputs. This makes the TV an excellent choice for those who prioritize smooth and responsive gameplay. However, the lack of Dolby Vision support for 120Hz content or games is a drawback, but this doesn't take away from the overall impressive performance and gaming experience the TV offers.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a 120 Hz refresh rate are something many gamers dream of – such low lag is practically imperceptible, both during everyday gaming and in more demanding esports titles. One could indeed point out the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a low enough value that it's hard to have serious objections. In this category, the A300 truly excels.

The Philips OLED769 performs exceptionally well when used with PCs, earning high marks for its capabilities. One standout feature is the excellent readability of fonts, regardless of the background colour, making it ideal for productivity tasks. The support for chroma 4:4:4 further enhances image clarity, ensuring sharp and precise details. The model’s low response time ensures smooth and responsive performance, for work or gaming. These attributes make the Philips OLED769 an excellent choice for PC users seeking a large screen with outstanding image quality and top-notch performance.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we mentioned, offers very low input lag, so gaming on it with a connected PC is pure pleasure.

Working with text is also possible, although with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the structure of the subpixels, which can be somewhat bothersome in everyday use, even though it looks better in pictures than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. That's why we noted that this feature is available, but with a limitation – if we care about perfectly legible fonts, it's worth sticking to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

When it comes to viewing angles, the Philips OLED769 excels, as is typical for OLED televisions. The image remains sharp and vibrant, with no noticeable degradation in quality, even when viewed from the side or in unconventional positions in the room. While QD-OLED and OLED MLA panels offer slightly superior performance in this regard, the Philips OLED769 still far outperforms standard LCD televisions. This makes it an excellent choice for large spaces and family movie nights, where viewers might be seated at various angles.

The viewing angles on the TCL A300 NXTVision are – let's be honest – average. The television is equipped with a VA panel, which inherently has quite limited angles, and unfortunately, you can clearly see that here. The film below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and color saturation. It’s a pity that this is another frame-style television that hasn’t done anything about it. After all, we don’t always have the option to sit perfectly straight in front – especially if the device is also meant to serve a decorative function in the living room.

The daytime performance of the Philips OLED769 leaves room for improvement. While the satin panel moderately suppresses reflections, bright rooms can still pose a challenge. The television’s average brightness of 250 nits falls short, making it difficult to maintain optimal image quality in strong daylight. As a result, viewing in sunny conditions may be less comfortable, with image details harder to discern. This limitation makes the TV better suited for dimly lit environments.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface does quite well in suppressing reflections, although it must be admitted that it performs worse than Samsung's The Frame, which offers a definitely higher level in this respect. As is often the case with matte displays, blacks during the day lose depth and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television among the tested trio does not help either. As a result, it has a real problem standing out in heavily sunlit rooms.

The standout feature of the Philips OLED769 is undoubtedly the three-sided Ambilight system. This innovative technology expands the screen's visuals onto the surrounding walls, creating an immersive experience and giving the impression of a larger display. Whether watching movies, gaming, or streaming, Ambilight adds a unique and atmospheric touch to the viewing experience.

Another noteworthy element is the updated remote control, included with models running the TitanOS system. While the backlit keys make it convenient to use in low-light settings, the hybrid design of its wireless functionality can be frustrating. Certain buttons require precise aiming at the TV, while others do not, leading to inconsistent operation.

Philips has also introduced its proprietary TitanOS operating system this year, replacing the previously used GoogleTV platform. As with any new technology, TitanOS has some early limitations. The current app selection is basic, and the app store lacks variety, which could be disappointing for users expecting a rich library of options. Furthermore, the absence of AirPlay functionality and USB recording capability are notable drawbacks, potentially impacting the overall user experience.

TCL A300 is a television styled like a painting, which in everyday use can successfully imitate a work of art hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the TV to be hung like a real painting – flush against the wall.

A significant advantage of the picture mode is that it is completely free. We have access to dozens of artworks from which we can choose what should be displayed in standby mode – instead of a black screen, the image selected by us stays on the wall. The quality of the graphic reproduction is decent, but it must be admitted that it clearly falls short compared to that of Samsung's ART Store. Although access to the images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, canvas, and details. In the TCL A300, it resembles high-quality photos more than realistic reproductions of artworks. Additionally, the implementation of the picture mode in the system leaves much to be desired. For example – if we set the brightness in picture mode to 10%, this same value automatically transfers to the regular viewing mode, where we could easily set the brightness to 50% or even 100%. It also works the other way around – when we set the brightness to 100% in regular mode, after switching to gallery mode, the images are displayed with that same maximum brightness, shining too intensely and losing the entire effect of "a picture on the wall." These are minor but annoying errors that can ruin the impression of what was supposed to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (full list available below). The well-functioning voice assistant with support for the Polish language is also a significant plus. As is standard – as in most TCL televisions – there is a lack of USB recording functionality or picture-in-picture (PiP) mode.

The built-in player in the Philips OLED769 offers solid performance and should meet the needs of most users. While it lacks support for some uncommon formats, which may be a drawback for specific use cases, the player handles standard formats effectively. The TitanOS system also allows font colour changes, making it more practical for everyday use. These features ensure a comfortable and versatile experience when playing files directly from USB.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. Although it lacks support for the HEIC format from Apple (which is quite common in many TVs), most users still rely on the AirPlay feature, so it shouldn't pose a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better matches our preferences. Nonetheless, it must be admitted that the factory solution is completely sufficient for everyday use.

In the sound category, the Philips OLED769 delivers adequate performance with its 2x10W speakers, though it lacks the dynamism of more powerful audio systems. However, the television supports all Dolby and DTS audio formats, ensuring compatibility with high-quality sound standards. This allows users to enhance their audio experience by connecting external sound systems, making up for the limitations of the built-in speakers.

When it comes to sound, the TCL A300W – like its competitors – sounds quite... flat, after all, we are talking about a super slim TV. For everyday watching of news or series, this level is completely sufficient, but during movie screenings, it may clearly lack depth and space. On the plus side, it’s worth noting that the TV supports both Dolby Atmos and the increasingly rare DTS:X – which provides more options when connecting an external audio system. It’s also worth mentioning that the A300 PRO model is equipped with a dedicated, flat soundbar. And it's no ordinary one – it sounds better than most of the TVs we tested.

Philips OLED769 vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound