Samsung OLED S95D vs Sony Bravia 9 (XR90)

Samsung S95D offers excellent HDR performance, providing uniform effects across all scenes exceeding 1500 nits, except for the fifth scene, where brightness drops to 800 nits. Despite this, the television maintains a high level of image quality. A significant advantage of QD-OLED technology is its ability to retain high brightness even in the smallest elements on a black background, which is uncommon in LCD and mini LED televisions. This ensures that every scene captivates with strong light effects, regardless of the size of the illuminated surface. Only in the brightest scenes with large light areas does brightness slightly decrease, which is typical even for standard LG-produced OLEDs. Additionally, the quantum dot coating has allowed for unprecedented high coverage of the BT.2020 colour gamut at 88%.

The brightness performance of the Sony Bravia 9 is exceptional. Each scene reaches over 1500 nits, and the television can shine even brighter during movie playback. This level of brightness provides an extraordinary viewing experience, allowing for immersive interaction with high-quality video content. Thanks to its extensive coverage of the DCI-P3 colour gamut, the image is vibrant, and when combined with such high luminance, it almost feels alive. With its impressive peak brightness, viewers can fully appreciate the colour range, even in the most challenging scenes involving dynamic lighting changes. The Bravia 9 also supports Dolby Vision and HDR10 formats, further elevating the viewing experience.

The Samsung S95D’s Filmmaker mode excels in colour accuracy, making it ideal for true-to-life viewing and closely reflecting the intent of content creators. We rely on this mode for all testing, as it presents significantly more detail than the often oversaturated standard or dynamic modes. Initially, viewers may find the image slightly warmer in Filmmaker mode, but it brings out a more authentic, balanced display. Despite being in the premium segment, the factory settings aren’t perfect. For example, there is a dip in red tones in the white balance for both HD and HDR content, with Colour Checker tests showing a cooler colour bias that shifts the image towards blue, impacting the natural appearance of scenes. In the sample photo, the boy appears in cooler tones, which diminishes realism.

Brightness performance for HD content is generally on point, though minor inconsistencies appear. However, the more noticeable issue arises with 4K HDR content. While the EOTF curve seems accurate in test patterns, real scenes sometimes reveal fluctuations, where some areas are overly brightened or darkened. Although the S95D offers reasonably good out-of-the-box colour reproduction, calibration is recommended to achieve a more precise, natural, and immersive picture, maximising the television’s potential.

The "IMAX Enhanced" factory mode has remained the best option in Sony televisions for years, and it was used throughout the entire testing process. While it aligns closely with the reference compared to other predefined settings, improvements could be made for a better viewing experience.

In SDR materials, the gamma shows a noticeable boost, which leads to over-contrasting the image. Additionally, the beginning of the graph deviates significantly from the reference, resulting in merged details in the darker areas, creating an unpleasant uniform blotch. The EOTF curve in HDR content, on the other hand, appears mostly correct, with only minor deviations from the reference.

However, the most prominent issues affect the white balance. There is a persistent green colour dominance, leading to problems with grey tones and overall colour misalignment. This imbalance in the white balance gives the image an unwanted greenish tinge, negatively impacting the overall visual quality.

Calibration can significantly elevate a television's image quality, enhancing both accuracy and overall viewing experience. For the Samsung S95D, calibration has notably refined the white balance, removing major colour inaccuracies to produce more natural and balanced tones, which allows for a closer representation of the filmmakers’ vision. The adjustments bring subtle improvements to contrast and gamma, with more pronounced distinctions between light and dark areas, adding depth and revealing finer details in both shadows and highlights. This creates a richer, more lifelike image with enhanced detail, particularly in darker scenes where shadows now hold greater clarity, while bright areas appear well-balanced rather than overly intense.

Despite these improvements, the EOTF curve remains slightly below ideal, which might influence the handling of dynamic scenes. However, the enhanced tonal transitions and boosted contrast post-calibration make the S95D an excellent choice for film and high-definition content, bringing it closer to reference-level quality. This calibration enables the television to deliver a more immersive, accurate visual experience in line with industry standards, ultimately offering a more rewarding viewing experience.

The colour reproduction after the calibration process on the Sony Bravia 9 is nothing short of excellent. Regardless of the signal, whether SDR or HDR, the image comes remarkably close to the director's intended vision. Nearly every flaw in the image has been meticulously modelled and corrected to a high degree.

This impressive result can be attributed to the advanced tools available for calibration, which Sony has been offering in its televisions for years. Notable tools include the 2- and 20-point grayscale calibration and a very comprehensive CMS (Colour Management System). These features allow for precise adjustments, ensuring that the colours and overall image quality are as accurate and faithful to the source material as possible.

The Samsung S95D handles tonal transitions in lower-quality materials exceptionally well. In tests featuring a screen with a light bulb, there are virtually unnoticeable transitions between shades of grey, positioning it among the best televisions we have evaluated in this aspect.

Regarding digital processing, the S95D excels in rendering the entire image—whether it's branches or figures—without any jagged edges or overly pronounced contours. However, one point to note is that the image appears slightly trimmed. Despite this minor issue, the television still performs admirably, ensuring that details in lower-quality materials remain noticeable and well-defined. This ability to maintain clarity and depth in various content types further solidifies the S95D's reputation for delivering a high-quality viewing experience.

When analysing the quality of tonal transitions and image scaling, especially for lower-quality materials, the improvement after activating the function for tonal transitions is clear. By default, the quality is quite average, but once the function is turned on, even at the lowest setting, the results are among the best we've seen. This feature can be enabled without worrying about negative side effects, such as film grain blur.

Sony's "XR" processor, which the brand has been touting for several years, lives up to its reputation for image scaling. The image quality is incredibly sharp while maintaining a very natural look. This reinforces that Sony's processing technology is one of the best available, particularly when handling lower-resolution content.

The Samsung S95D TV, featuring a refresh rate of 120 Hz (and even 144 Hz when configured correctly for PC use), guarantees exceptional motion smoothness. Samsung provides a range of image sharpness settings on a ten-point scale, enabling users to customise the display according to their preferences— favouring a more cinematic look or a smoother, theatrical feel.

In UFO tests, the OLED panel demonstrates its strengths by effectively eliminating any blurring. The rapid pixel response ensures that dynamic movements are replicated with remarkable precision, resulting in a fluid viewing experience that enhances fast-paced content, such as action films or competitive gaming. This combination of high refresh rates and superior pixel response makes the S95D an outstanding choice for those seeking crisp, clear motion in their visual media.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz, the minimum for those primarily watching sports or other high-motion content. This refresh rate ensures the image remains sharp and smooth, even during fast-paced scenes. For more demanding users, Sony has implemented an advanced motion smoothing system, divided into three distinct segments: Smoothness (Film), Smoothness (Camera), and Clarity. These settings can be adjusted to various degrees, allowing users to fine-tune the picture to their preferences. For example, a setting with slight smoothing can be used to avoid the "soap opera effect," delivering a more natural and cinematic viewing experience. This level of customisation ensures that viewers can find their ideal balance between smoothness and clarity.

The Samsung S95D TV is expertly designed to meet the needs of gamers, featuring four HDMI 2.1 ports that support essential functionalities like Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). While the HDMI 2.1 ports do not offer the full 48Gb bandwidth, they are still adequate for achieving the desired resolution and smooth performance.

These technologies enable players to experience smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. A standout feature is the Xbox app, which facilitates cloud gaming without requiring a console. This allows gamers to access an extensive range of titles directly on the TV, enjoying high image quality and fluid gameplay.

Additionally, the S95D includes a Game Bar feature, making it easy to manage game settings with quick adjustments, such as changing the screen ratio—an extremely useful function for various games and gameplay modes. The support for G-Sync and FreeSync is another advantage, particularly for Nvidia and AMD graphics card users.

Although the S95D lacks support for Dolby Vision, it still provides an impressive array of features, making it an ideal choice for console gaming enthusiasts. Overall, the S95D combines cutting-edge technology with exceptional picture quality, creating a comprehensive package for any gamer seeking an immersive experience.

The Sony Bravia 9 television is equipped with four HDMI ports, but what is puzzling for a device of this class is that only two of them operate in the 2.1 standard. Despite this, it should not detract from the fact that nearly all features work excellently, providing a positive experience when using them. Games running in HDR10 or Dolby Vision benefit from low input lag, ensuring a comfortable gaming session. The solid implementation of the HGIG mode is a noteworthy feature, as, after proper calibration, it closely aligns with Dolby Vision.

Sony introduced the GameBar feature to its televisions last year, a standard for many manufacturers. This feature allows for quick adjustment of settings without exiting the game. Its implementation has been seamless, offering conveniences such as a crosshair grid, black level adjustment, and reducing the screen to gaming monitor proportions.

The Sony Bravia 9 will find its fans, particularly among PlayStation enthusiasts. It is a natural pairing since the console and the television share identical capabilities. However, more broadly speaking, despite the minor issues with Dolby Vision in games, the Bravia 9 remains a very good television for gaming overall.