Sony Bravia 7 (XR70) vs LG OLED C4

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

The HDR performance of the LG OLED C4 is impressive, firmly placing it in the higher tier. Most films exceed 700 nits, delivering a highly realistic image. While none surpass the 1,000-nit mark, the combination of these results with the TV’s infinite contrast and perfect blacks significantly enhances the visual experience. The final scene, with a full-screen flash of sunlight, is slightly less bright than the others but still maintains a solid level of brightness. Another highlight is the excellent DCI-P3 colour gamut coverage, which ensures incredibly vibrant colours. The HDR technology in the LG OLED C4 delivers exceptional colour and detail reproduction. The dynamic tone mapping feature optimises brightness levels, ensuring ideal light reproduction in every scene, even in the most demanding high-dynamic films.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

The best factory mode on the tested television was "Filmmaker," which served as the basis for all evaluations. In terms of colour reproduction, this mode performed reasonably well; however, certain flaws significantly detracted from the overall viewing experience. The most fundamental issue was the white balance, which exhibited a noticeable dominance of red, skewing the image characteristics. This resulted in a pronounced yellow tint to whites and a general shift of all colours towards warmer tones.

The gamma, an equally crucial—if not more important—aspect, was notably lowered, leading to a marked reduction in contrast. Additionally, the television frequently lost detail at the start of the gamma curve. These issues were most apparent in SDR content.

When examining HDR materials, the same yellowing effect in the white balance was observed, as seen with SDR content. However, the EOTF curve, which replaces the gamma curve for HDR, was near perfect and left little room for criticism.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

As mentioned, LG televisions come with advanced tools to facilitate an accurate calibration process. By utilising these tools, we meticulously adjusted the image to align with the director’s original vision. Without overstating, the results were outstanding. Both SDR and HDR content now achieve a level of visual fidelity that reflects how films are intended to be seen.

Examining the colour accuracy on the "ColourChecker" palette reveals impressive results, with almost all colour errors falling below a delta of "1," aside from two minor exceptions. Post-calibration, the LG OLED C4 demonstrated a marked improvement in colour reproduction, particularly in SDR and HDR modes. Testing the TV after calibration highlighted its capacity for delivering exceptionally accurate colours, underlining the high calibre of this model. The LG C41LA offers a stunningly precise colour palette, sure to satisfy even the most discerning viewers.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

Let us revisit the function responsible for smooth gradation and consider its role in improving lower-quality materials. The default smoothing of tonal transitions, while decent, can be further enhanced. The feature includes a slider for adjusting its strength, and we recommend selecting the first option. This setting strikes a balance, offering excellent results without compromising important details through unnecessary blurring.

The image scaling on the LG C4 is commendable, though not entirely without flaws. By default, the image appears slightly sharper, though not to an intrusive degree. While jagged edges on elements like trees are occasionally visible, this issue is relatively minor compared to similar offerings from other manufacturers.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The LG G4 supports a maximum refresh rate of 144 Hz, achievable only when connected to a high-performance PC. Otherwise, the television operates at a maximum of 120 Hz, the recommended setting for viewing sports or content with fast-paced motion. For those prioritising smooth image quality, LG has included a versatile motion smoothing feature called "TrueMotion." This function is split into two adjustable sliders: De-Blur, which sharpens moving images, and De-Judder, which reduces jitter. Both sliders offer a range of settings from 0 to 10, enabling users to fine-tune the motion smoothness to their preference.

The LG OLED C4 boasts an impressive average response time of less than 1 millisecond, as confirmed by our measurements. This results in exceptional image clarity, far surpassing LCD televisions, which often have response times of several milliseconds. This clarity is evident in tests like the "UFO Test," where no trailing blur is visible behind moving objects.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

The LG C4, like nearly all OLED televisions from the manufacturer, excels in its compatibility with consoles and PCs. With the inclusion of four full-bandwidth HDMI 2.1 ports supporting 48 Gbps, the TV incorporates a range of features to enhance the gaming experience. Notably, it offers simultaneous support for FreeSync and G-Sync, making it an ideal choice for gamers using AMD or Nvidia graphics cards. For those seeking the best possible gaming quality, the integration of HDR Dolby Vision and HGIG mode is particularly impressive. HDR Dolby Vision operates with remarkably low input lag across all settings, ensuring smooth and responsive gameplay.

A standout feature in LG's televisions is the GameBar, which allows users to adjust settings in real-time without leaving the game. This includes options for customising the image for viewers with visual impairments, a thoughtful addition. Additionally, enabling VRR (Variable Refresh Rate) does not result in a loss of contrast—a benefit of the OLED panel's self-emissive technology, eliminating the need for conventional backlighting. While some slight flickering of grey tones may occur, this is a characteristic of VRR technology across all manufacturers.

In summary: The LG C4, like the brand's other OLED models equipped with high-refresh-rate panels and HDMI 2.1, provides a seamless and immersive gaming experience. For gamers demanding top-tier performance, this TV is an outstanding choice.