Philips PUS7009 (VA)

Available screen sizes: 50”

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Panel technology: LCD VA Brand: PHILIPS Resolution: 3840x2160 Operating system: Titan OS Model year: 2024

Our verdict

5.3

Overall rating

Philips PUS7009 with a VA panel is a television that works best for occasional users who mainly use it for watching TV, browsing photos, or using basic apps. Thanks to the VA panel, it offers significantly better contrast and deeper blacks than the IPS version, making it a better choice for watching movies in darker rooms. Features such as ALLM, VRR, and Game Bar provide satisfying compatibility with consoles, making it a solid option for less demanding gamers. In terms of picture quality, Philips PUS7009 with a VA panel offers better blacks than the IPS variant, but it is still not without its flaws. Low brightness and lack of Dolby Vision support mean that the television does not perform well with more demanding HDR scenes. Philips' proprietary operating system, TitanOS, still leaves a lot to be desired. Although it provides access to basic apps, its limitations and lack of intuitiveness can be frustrating for more advanced users. At this price, it is worth considering other models (list below) that better meet demands in terms of picture quality and multimedia features.

Advantages

  • Good native contrast - better than in the IPS matrix variant

  • Dynamic tone mapping enhances image quality in demanding scenes

  • Okay for casual gamers - VRR, ALLM, low input lag

  • Support for all popular audio formats, including Dolby and DTS

Disadvantages

No like

  • Very low brightness (250 nits)

  • Weakly developed operating system - TitanOS

  • No support for Dolby Vision

  • Worse viewing angles than the variants 43' and 55'

  • Movies and series in UHD quality

    4.9

  • Classic TV, YouTube

    5.4

  • Sports broadcasts (TV and apps)

    5.0

  • Gaming on console

    6.6

  • TV as a computer monitor

    2.0

  • Watching in bright light

    4.4

  • Utility functions

    6.8

  • Apps

    6.0

  • Sound quality

    5.6

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Philips PUS8079 50”

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LG OLED C4 48”

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Panasonic W70A 50”

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Samsung DU8002 (IPS) 50”

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TV appearance

HDMI inputs: 3 x HDMI 2.0, 0 x HDMI 2.1 Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

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Select size: 50”

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Contrast and black detail

5.4/10

Funkcja lokalnego wygaszania: No

Result

4,250:1

Result

4,600:1

Result

3,800:1

Result

4,200:1

Result

4,250:1

Philips PUS7009 in the 50' variant has a VA panel, which offers better contrast and deeper blacks compared to the IPS panel variant, although with some limitations. Due to its price, this model does not feature local dimming technology, which affects the quality of black in challenging scenes. For example, in the film The Revenant, one can notice that the black takes on a shade of navy blue, which prevents full immersion in the cinematic atmosphere. Nevertheless, compared to the IPS version, the difference is noticeable in favor of the VA panel, which performs significantly better in reproducing darker scenes, providing a more satisfying picture in poorly lit rooms.

Halo effect and black detail visibility:

HDR effect quality

3.3/10

Supported formats: HDR10, HDR10+, HLG Color gamut coverage: DCI P3: 75.0%, Bt.2020: 55.0%

Luminance measurements in HDR:

Result

229 nit

Result

210 nit

Result

241 nit

Result

234 nit

Result

240 nit

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid light bursts. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects to praise this model in the context of HDR.

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Since the television does not impress in terms of its parameters, we decided to check how it would perform in more demanding movie scenes, such as those from the films "Pan" and "Billy Lynn." To our surprise, the television performed better than we expected. In the film "Pan," the sun on the horizon does not merge into a single spot, and the details are rendered decently, despite the lack of clear contrast. In the case of "Billy Lynn," the foreground with the actors looks quite good, although the lighting effects, such as fireworks, fall significantly short. The dynamic tone mapping feature in this model can enhance the image enough to compensate for the overall shortcomings of the television.

Philips PUS7009 supports various HDR formats, including HDR10 and HDR10+. In the case of HDR10, the television has difficulty achieving vibrant contrast and detail, making the picture resemble more of a standard SDR. With HDR10+, slight improvements are noticeable – dynamic metadata helps achieve better contrast and more details, especially in more demanding scenes. Nonetheless, the differences between HDR10 and HDR10+ on this television are not significant enough to consider them a major advantage. The lack of Dolby Vision support limits this model's ability to fully utilize HDR content potential.

Static HDR10

Dynamic: HDR10+

Factory color reproduction

4/10

The TV was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red color, causing the image to appear cooler and colors to lose their natural warmth. The gamma brightness characteristics and EOTF curve confirm that the TV has trouble maintaining appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall appearance looks as if covered with a milky filter. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

Factory Mode

After calibration

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Color reproduction after calibration

5.7/10

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the shades have gained naturalness, eliminating the previous impression of an excessively cool image. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall picture appears more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 color gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Smoothness of tonal transitions

7.6/10

The gradation of tonal transitions on the Philips PUS7009 television is at a decent level and does not exhibit serious flaws that could affect viewing comfort. Although upon closer inspection, one might notice slight imperfections in bright and colorful transitions, they are minimal enough that most viewers will not pay attention to them. The version with a VA panel performs somewhat worse in this regard, but the differences are subtle enough that they should not disturb the average user.

Image scaling and smoothness of tonal transitions

6/10

OK Smooth transition function

OK Image without overscan on the SD signal

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – it does not blur grain or good quality material, but with a poorer signal, it can introduce unwanted effects and blur elements that should remain sharp.

In terms of image scaling, Philips PUS7009 performs decently. A major advantage is the absence of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as models or branches in the background, look quite detailed and natural, even with lower quality signals. Although the scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

Blur and motion smoothness

4.9/10

Maximum refresh rate of the panel: 60Hz

Film motion smoothing option: No

Blur reduction option: No

BFI function 60Hz: No

BFI function 120Hz: No

Brightness drop with BFI: 0%

Philips PUS7009 does not have motion smoothing features, which means there is no option to adjust the image for a more choppy or smoother, cinematic effect. Such features could positively influence the reception of dynamic scenes. As for motion blur, this model is equipped with a 60 Hz VA panel, which produces slightly worse results than the IPS panel variant. The VA panel introduces a minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

Blur (native resolution, maximum refresh rate):

Console compatibility and gaming features

4.7/10

  • Yes ALLM: Yes
  • Yes VRR: Yes
  • Yes VRR range: 48 - 60Hz
  • No Dolby Vision Game Mode: No
  • No Correct implementation of HGIG: No
  • No 1080p@120Hz: No
  • No 1440p@120Hz: No
  • No 4K@120Hz: No
  • Yes Game bar: Yes

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low-latency mode, which speeds up reactions during gameplay, while VRR adjusts the refresh rate to minimize screen tearing. The Game Bar allows quick access to game settings and monitoring of key parameters, although it visually falls short compared to competing solutions. However, more demanding gamers may feel a sense of dissatisfaction. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits the ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

Input lag

10/10

Input lag in Philips PUS7009 is at a very good level – it amounts to only 11 ms for supported resolutions. For most players, this low level of delay should be satisfying, providing smooth and responsive experiences during gameplay.

SDR HDR Dolby Vision
1080p60: 11 ms 2160p60: 11 ms
2160p60: 11 ms

Compatibility with PC

2/10

Chroma 444 (maximum resolution and refresh rate): Yes

Font clarity: Average

Readability of dark text and shapes: Poor

Input lag in PC mode (4K, maximum refresh rate): 43ms

Matrix subpixel arrangement: BGR

Max refresh rate: 60Hz

G-Sync: No

When it comes to working with a PC, the VA matrix variant in Philips PUS7009 is not suitable for text work, despite supporting chroma 4:4:4. The visibility of fonts is at a moderately satisfactory level. The biggest problem is their display on a dark background – text appears to be "pixelated," and the letters have multi-colored textures, which significantly hinders comfortable work with documents and text editing.

Viewing angles

3.4/10

Brightness drop at an angle of 45 degrees: 60%

The viewing angles on the Philips PUS7009 with a VA panel are noticeably worse compared to the version with an IPS panel, which results from the natural limitations of VA technology. When watching from an angle, colors quickly lose their intensity, and contrast drastically drops, making the image appear faded and less readable. For those who plan to watch the TV from different spots in the room, this can be a significant issue, especially compared to IPS panels that offer much better viewing angles and a more consistent picture even when viewed from the side.

TV efficiency during daytime

4.4/10

Matrix coating: Satin

Reflection suppression: Good

Black levels during daytime: Good

Despite the fact that the screen of the Philips PUS7009 is equipped with a satin coating that effectively reduces reflections, the brightness level of 280 nits in SDR mode is simply too low for the TV to perform well in bright rooms. As a result, in heavily sunlit conditions, details on the screen may be difficult to see, which decreases user comfort during the day.

Matrix brightness

Average luminance SDR

Philips PUS7009 (VA): 280 cd/m2

Details about the matrix

Backlight Type: White LED

TV features

6.8/10

  • System operacyjny: Titan OS

  • TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

  • No Recording to USB (terrestrial TV): No
  • No Recording programming: No
  • No Picture in Picture (PiP): No
  • Yes Screen mirroring (Windows Miracast): Yes
  • No AirPlay: No
  • No Voice search in native language: No
  • Yes Ability to connect a keyboard and mouse: Yes
  • Yes Possibility to connect Bluetooth headphones to the TV: Yes
  • Yes Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
  • Yes Audio only mode: Yes
  • Yes RF remote control (no need to aim at the screen): RF
  • Yes Backlit remote control: Yes
  • Yes Teletext: Yes

Philips has decided this year to change its approach to the operating system, replacing the previous open system GoogleTV with its own TitanOS. As is often the case with new solutions, TitanOS struggles with typical growing pains. Currently, it only offers basic applications, and the app store leaves much to be desired, which may disappoint users expecting a rich selection of programs. Additionally, the lack of support for AirPlay and the inability to record to USB represent further limitations that could affect the overall user experience. An interesting feature in models with TitanOS is the new remote control, which is very convenient to use thanks to its backlighting. Unfortunately, its wireless operation is not entirely consistent. The hybrid design means that sometimes you need to aim at the TV, while other times you do not – it depends on the buttons being used. This is simply annoying. On the positive side, the support for Bluetooth allows for the connection of a mouse or other peripheral devices. This is particularly useful when using the browser, which may serve as an alternative due to the limited availability of applications in the TitanOS app store.

Playing files from USB

8.2/10

Maximum photo resolution:Supported photo formats:
Yes 4 Mpix
Yes JPEG
Yes 6 Mpix
No HEIC
Yes 8 Mpix
Yes PNG
No 10 Mpix
Yes GIF
No 12 Mpix
No WebP
Yes 16 Mpix
No TIFF
No 20 Mpix
Yes BMP
No 24 Mpix
No SVG
No 28 Mpix
Yes 32 Mpix

In terms of playing files from USB, Philips PUS7009 performs quite decently. The TV plays most popular photo, audio, and video formats, and an additional plus is the support for Polish subtitles and the ability to change fonts. Unfortunately, it has issues with playing some photo resolutions.

Apps

6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
No
Viaplay
No
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
No
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

5.6/10

5.6/10

Subjective sound quality

Yes Dolby Digital Plus 7.1

Yes Dolby True HD 7.1

Yes Dolby Atmos in Dolby Digital Plus (JOC)

Yes Dolby Atmos in Dolby True HD

Yes DTS:X in DTS-HD MA

Yes DTS-HD Master Audio

The sound in Philips PUS7009 is rather flat and does not stand out compared to other televisions. However, it is worth noting that the television supports all popular audio formats, including Dolby and DTS, which is a plus in terms of compatibility with various audio sources.

  • 4K Ultra HD Resolution (3840 x 2160): Provides four times higher resolution than Full HD, offering sharp and clear images with rich details.

  • Pixel Precise Ultra HD Technology: Optimizes image quality, ensuring smooth motion, rich colors, and excellent contrast, resulting in more realistic visual experiences.

  • TITAN OS Operating System: An intuitive and fast Smart TV system that provides access to popular streaming apps and allows for interface customization.

  • Support for HDR10 and HLG: High Dynamic Range technologies ensure better contrast and more accurate color reproduction, leading to a more realistic image.

  • Dolby Atmos Sound: Provides deeper experiences by placing sounds in the space around and above the listener, creating immersive sound experiences.

  • Gaming Features: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) support ensures smoother gameplay and minimizes lag, making it ideal for gaming enthusiasts.

  • Wi-Fi Connectivity: Provides a wireless internet connection, enabling the use of Smart TV features and access to online content.

  • HDMI and USB Ports: Three HDMI ports and two USB ports allow for connecting various devices such as gaming consoles, media players, or USB drives.

  • Design: Slim and elegant design with an almost bezelless screen makes the TV a perfect fit for modern interiors.

Excellent Picture Quality with VA Panel

Philips PUS7009 is a television that stands out with its exceptional picture quality, thanks to the VA panel used. This solution provides deep contrast and excellent black levels, making it a great choice for watching movies in darker rooms. Results from Philips PUS7009 testing show that this model delivers a vibrant image that impresses in various lighting conditions. If you care about high-quality images in everyday use, Philips PUS7009 is an excellent option.

Gaming Features: ALLM, VRR, and Game Bar

With features such as ALLM, VRR, and Game Bar, Philips PUS7009 is also suitable for less demanding gamers. These technologies ensure image smoothness, which will be especially appreciated by those using gaming consoles. Tests conducted on 65PUS7009 clearly demonstrate that the TV handles gaming well, providing comfortable play without delays or stuttering. This is an important feature for those who value smooth gaming experiences.

Excellent Black Levels, Though with Some Limitations

The VA panel in Philips PUS7009 allows the television to offer exceptional black depth, surpassing models with an IPS panel. This is particularly noticeable when watching films in darker rooms, where contrast and image details are crucial. Although Philips PUS7009 achieves very good results in many tests, such as the Philips PUS7009 test, it is worth noting that it is not without certain limitations. Low brightness and lack of Dolby Vision support may affect image quality in more demanding HDR scenes, which is something to keep in mind.

TitanOS Operating System – Simple, Yet Limited

Philips PUS7009 operates on the TitanOS operating system, which offers access to basic multimedia apps. While this solution is sufficient for everyday use of the television, it may sometimes be a bit less intuitive to operate, especially compared to more advanced systems. Nevertheless, Philips PUS7009 has received positive reviews in the 65PUS7009 test for its stability and simplicity, which are adequate for comfortably browsing apps and using the TV's features.

Philips PUS7009 – A Solid Choice at a Good Price

In summary, Philips PUS7009 is a television that offers excellent picture quality, thanks to its VA panel, great contrast, and features such as ALLM, VRR, and Game Bar, making it a good option for less demanding gamers. Although it does not support Dolby Vision and has certain limitations in brightness, the results from the Philips PUS7009 test show that it is a solid choice for those looking for a TV for everyday watching of movies, photos, and entertainment.